Salesforce
Data Analytics Analyst - Marketing Performance
Salesforce, San Francisco, California, United States, 94199
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryData
Job DetailsAbout SalesforceWe’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.As part of the larger Marketing Performance Organization, Marketing Analytics serves as the independent data team providing a candid and analytically meticulous view of Marketing Performance. It is the single source of truth for insights with accuracy, quality, and speed used to evaluate the performance of marketing activities and programs. It is accountable for developing and implementing a central CMO-aligned measurement strategy and performance analytics practice. Finally, it has responsibility for the development of enterprise marketing data metrics and key self service dashboards. This team supports:The delivery of Marketing Performance analytics, demonstrating both qualitative and quantitative data, infusing actionable context and recommendations into performance results reporting deliverablesKey analytics workstreams in support of Marketing resultsThe development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metricsThe Marketing Analyst will be responsible for
retrieving, analyzing and summarizing business, operations, customer and/or economic data in order to develop business intelligence, optimize effectiveness and/or predict business outcomes. They will identify, analyze, and interpret trends or patterns and prepare ongoing reports and data visualizations (e.g., charts, dashboards, heat maps) in order to support business decisions.As part of the Marketing Analytics team, you will work closely with key marketing and sales partners to define metrics that matter and measure business performance a. You have experience handling large sets of data within multiple systems to develop custom reports. You are familiar with building and maintaining key analytical frameworks and problem-solving approaches. Finally, you are an authority at synthesizing findings into actionable recommendations in presentations shared with internal customers.
Learn more about the general tasks related to this opportunity below, as well as required skills.
Primary Responsibilities (Essential Functions):Understand business goals, define important metrics (KPIs), and provide insights and reporting on how marketing programs (campaigns, events, digital, etc.) are performingInterpret data to identify trends, patterns, insights, and recommendations to support data-driven decision makingDevelop and maintain analytics frameworks to provide insights to internal customersProactively support ad-hoc requests to provide partners with intelligent insight to the health of the businessChip in to development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics
Knowledge and Skill Requirements:Advanced data exploration and analysis skillsHighly proficient in Excel / Google SheetsHighly proficient in Tableau desktop or similar data visualization tool (ability to perform complex calculations, parameters, LOD expressions, etc)Highly proficient SQL skills: Proficient in writing complex SQL queries to extract, manipulate, and analyze dataFamiliarity with marketing practices, marketing KPIs, marketing analyticsAbility to derive actionable insights from data and optimally guide decision-making, communicating in a comprehensible way across various levels of our organizationExperienced with data storytelling using tools such as Google Slides or PowerPoint; Excellent written and oral communication skillsPassion for data, and analysis; comfortable working with large data setsStrong problem solving skillsThorough with strong time management skillsAbility to work independently while prioritizing multiple projects and tasks in a fast-paced and unstructured environmentComfortable taking the initiative to develop solutions for unstructured problems and communicate the results to key internal customersExperience working with cross-functional collaboratorsExperience partnering with and making pitches to executive-level team members; strong social skills
Preferred Qualifications:Marketing and/or Sales Strategy Analytics experience a plusEnterprise (B2B) marketing experience a plusSalesforce experience and product knowledge a plusSalesforce and Tableau certification a plus!Experience:BS/BA degree in marketing, economics, finance, business or equivalent related experience2+ years of analytics experience (Marketing Analytics or Sales Strategy preferred)AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form .Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com .Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce .Salesforce welcomes all.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
For Washington-based roles, the base salary hiring range for this position is $84,300 to $116,000.
For California-based roles, the base salary hiring range for this position is $92,000 to $126,500.
Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.#J-18808-Ljbffr
Job DetailsAbout SalesforceWe’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.As part of the larger Marketing Performance Organization, Marketing Analytics serves as the independent data team providing a candid and analytically meticulous view of Marketing Performance. It is the single source of truth for insights with accuracy, quality, and speed used to evaluate the performance of marketing activities and programs. It is accountable for developing and implementing a central CMO-aligned measurement strategy and performance analytics practice. Finally, it has responsibility for the development of enterprise marketing data metrics and key self service dashboards. This team supports:The delivery of Marketing Performance analytics, demonstrating both qualitative and quantitative data, infusing actionable context and recommendations into performance results reporting deliverablesKey analytics workstreams in support of Marketing resultsThe development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metricsThe Marketing Analyst will be responsible for
retrieving, analyzing and summarizing business, operations, customer and/or economic data in order to develop business intelligence, optimize effectiveness and/or predict business outcomes. They will identify, analyze, and interpret trends or patterns and prepare ongoing reports and data visualizations (e.g., charts, dashboards, heat maps) in order to support business decisions.As part of the Marketing Analytics team, you will work closely with key marketing and sales partners to define metrics that matter and measure business performance a. You have experience handling large sets of data within multiple systems to develop custom reports. You are familiar with building and maintaining key analytical frameworks and problem-solving approaches. Finally, you are an authority at synthesizing findings into actionable recommendations in presentations shared with internal customers.
Learn more about the general tasks related to this opportunity below, as well as required skills.
Primary Responsibilities (Essential Functions):Understand business goals, define important metrics (KPIs), and provide insights and reporting on how marketing programs (campaigns, events, digital, etc.) are performingInterpret data to identify trends, patterns, insights, and recommendations to support data-driven decision makingDevelop and maintain analytics frameworks to provide insights to internal customersProactively support ad-hoc requests to provide partners with intelligent insight to the health of the businessChip in to development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics
Knowledge and Skill Requirements:Advanced data exploration and analysis skillsHighly proficient in Excel / Google SheetsHighly proficient in Tableau desktop or similar data visualization tool (ability to perform complex calculations, parameters, LOD expressions, etc)Highly proficient SQL skills: Proficient in writing complex SQL queries to extract, manipulate, and analyze dataFamiliarity with marketing practices, marketing KPIs, marketing analyticsAbility to derive actionable insights from data and optimally guide decision-making, communicating in a comprehensible way across various levels of our organizationExperienced with data storytelling using tools such as Google Slides or PowerPoint; Excellent written and oral communication skillsPassion for data, and analysis; comfortable working with large data setsStrong problem solving skillsThorough with strong time management skillsAbility to work independently while prioritizing multiple projects and tasks in a fast-paced and unstructured environmentComfortable taking the initiative to develop solutions for unstructured problems and communicate the results to key internal customersExperience working with cross-functional collaboratorsExperience partnering with and making pitches to executive-level team members; strong social skills
Preferred Qualifications:Marketing and/or Sales Strategy Analytics experience a plusEnterprise (B2B) marketing experience a plusSalesforce experience and product knowledge a plusSalesforce and Tableau certification a plus!Experience:BS/BA degree in marketing, economics, finance, business or equivalent related experience2+ years of analytics experience (Marketing Analytics or Sales Strategy preferred)AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form .Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com .Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce .Salesforce welcomes all.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
For Washington-based roles, the base salary hiring range for this position is $84,300 to $116,000.
For California-based roles, the base salary hiring range for this position is $92,000 to $126,500.
Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.#J-18808-Ljbffr