Logo
RAPP

SVP, Marketing Sciences

RAPP, Los Angeles, California, United States, 90079


RAPP Los Angeles is looking for a SVP, Marketing Sciences to join our award-winning Marketing Sciences team.

WHO WE ARE:RAPP is a global, next-generation precision marketing agency, harnessing data, creativity, technology, and empathy to drive client growth at scale. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s wellbeing.HOW WE DO IT:At RAPP we are focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.YOUR ROLE:

Increase your chances of an interview by reading the following overview of this role before making an application.

Marketing Sciences is the core of the RAPP craft. As the SVP, Marketing Sciences, your role will be to ensure best-in-class capabilities are defined, advanced and applied to our clients in a clear, consistent and high quality way. In order to do this, you will attract, nurture and retain world class talent, working across multiple agency partners to build and manage a team of data scientists, data analysts and experience analysts capable of meeting the needs of the agency and clients. You will define data, decisioning and measurement strategies to optimize multi-touch point marketing programs across all forms of paid, owned, and earned media. You will establish and instill the standards, methods and best practices that enable the Marketing Sciences team to consistently provide best-in-class test/learn/measurement plans, meaningful analysis that drives outcome based decisioning, data science deliverables using modern techniques and technologies, effective reporting/visualization solutions and other relevant analytical deliverables. Initially, you will promote and enable data-driven decision-making across one of RAPP’s and Omnicom’s largest and highest profile clients requiring an ability to develop and present executive and CMO worthy content. You will serve as a member of the Los Angeles executive leadership team, guiding office-level decision-making around resources, culture, and clients. You will represent RAPP as a thought leader internally and externally with the expectation you will create proactive POVs that continue to move our clients along a Marketing Sciences maturity roadmap.

YOUR RESPONSIBILITIES:Design and recommend appropriate analytic methodology and approaches driving measurable business outcomes for your client.Drive the development of a cross agency, privacy-first capability that advances the furthered application and maturity of Marketing Sciences techniques through the agency and client organization.Provide managerial leadership to experience analysts, data analysts and data scientists to enable and guide them.Use quantitative data to assess and reveal customer profiles, customer segments and customer behaviors to inform business and marketing decision-making and strategy.Inform business rules development for dynamic communications strategies through effective correlation of customer segmentation, behavioral patterns, and trigger events.Be fluent in the tool chain that enables the collection, application and connectivity of data developing closed loop understanding of performance.Partner with Customer Experience Strategy, Marketing Technology and Content Development internal partners to embed Marketing Sciences practices in the core of the RAPP solution/product.Working with other agency partners and clients, establish meaningful KPIs, define learning agendas and establish thorough measurement, data, and attribution plans.Provide meaningful reporting, effectively analyze outcomes, and translate into actionable insights and recommendations.Lead, with demonstrably collaboration and gravitas, content development and presentations at the executive level.Author POVs and other IP covering recent trends and developments in marketing analytics and data science.Codify best practices, package case studies, share methods and define new standards in collaboration with the global network team.Actively participate in new business pitches including team leadership, content creation and in-room presentation.Be fluent in all global data privacy laws and the concept of building an advance marketing sciences capability through the lens of privacy.REQUIRED SKILLS:Bachelor’s degree in Math, Finance, Marketing, Social Science, Computer Science, or other related degree.Master’s or Ph.D. degree preferred.15+ years marketing analytics experience, at least 3 years with Advertising/Marketing agency.Extensive working background in digital analytics (site analytics, social, EM, online, etc.)Extensive knowledge of database marketing principles and database structure.Working knowledge of statistical analysis, marketing mathematical rigor, test and learn plans and ROI.Extensive knowledge of precision marketing principles and best in class methodologies.Working knowledge of digital measurement technology (tagging, web services, digital tools, etc.)Working knowledge of social/digital listening tools.Understanding of emerging research methodology and technology.Proven analytical skills.Strong communication, collaboration, and presentation skills.Strong management skills and a proven track record of talent development.RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com . A reasonable estimate of the salary for this role, at the time of posting, is $250,000 - $350,000. This range is specific to Los Angeles and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.Do you currently work for an Omnicom agency?

*

Are you authorized to work in the USA?

*

Will you now or in the future require the company to sponsor your employment visa status (E.g. H1B status)?

*

I certify that the answers given herein are true and complete to the best of my knowledge. I authorize investigation of all statements contained in this application for employment as may be necessary in arriving at an employment decision I hereby understand and acknowledge that, unless otherwise defined by applicable law, any employment relationship with this organization is of an “at will” nature, which means the Employee may resign at any time and the Employer may discharge the Employee at any time with or without cause. It is further understood that this “at will” employment relationship may not be changed by any written document or by conduct unless such a change is specifically acknowledged in writing by an authorized executive of this organization. I understand that as part of the offer process I will be subject to a background check that will include but is not limited to a criminal background check. In the event of employment, I understand that false or misleading information given I my application or interview (s) may result in discharge. I understand, also, that I am required to abide by all rules and regulations of the Employer.

*

What Makes you Fiercely Individual?At RAPP, we celebrate and honor the fierce individuality of our people. That's why we are working hard to ensure our RAPP community represents the vibrant, diverse world around us. Part of that work includes understanding things like:Who expresses interest in our open roles?Of those who express interest, who then joins our agency?Of those who join our ranks, who stays with us for 2+ years?Answering these questions gives us insight into what's working and what isn't when it comes to our DE&I goals. Your responses to the below questions aren't required, but will greatly support us gaining a better understanding of the applicant-to-employee journey. Any information you provide will remain anonymous and will not in any way impact whether you move forward in our process. Thank you!Which of the following best represents you? (Select one)WhiteBlack or African AmericanHispanic/LatinXAsianAmerican Indian or Alaskan NativeNative Hawaiian or Pacific IslanderTwo or More RacesI identify in a different wayPrefer not to disclosePlease select the gender identity which applies to you.FemaleMaleGender-NeutralNon-BinaryAgenderPangenderGenderqueerTwo-SpiritThird genderMy gender is not listed herePrefer not to sayPronounsShe, her, hersHe, him, hisThey, them, theirZe, zir, zirsZe, hir, hirsMy pronouns are not listed herePrefer not to sayAre you Transgender (Select one)YesNoPrefer not to sayWhich of these best describes your sexual orientation? Please select one. (Select one)Heterosexual or straightHomosexual or Lesbian/GayBisexualAsexualPansexualQueerMy sexual orientation is not listed herePrefer not to sayVoluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in RAPP’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Voluntary Self-Identification of Disability

Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Voluntary Self-IdentificationFor government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in RAPP’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.Gender Are you Hispanic/Latino? Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Veteran Status

Voluntary Self-Identification of Disability

Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.

Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injuryDisability Status

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

#J-18808-Ljbffr