Senior Marketing Manager IC

Intuit’s Small Business and Self-Employed Group (SBSEG) is committed to creating solutions

A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.to power prosperity around the world, meeting the needs and improving the chances ofsuccess for businesses ranging from entrepreneurs just starting out to the small businessesthat drive our economy to the larger mid-market businesses with broader scale and morecomplex needs. We look to accomplish this with an online ecosystem of solutions rangingfrom accounting to invoicing, payroll to time tracking, payments and lending.Part of the U.S. Marketing team for QuickBooks, the Mid-Market Marketing Team is seeking ahighly motivated product marketing professional who is excited to make an impact throughone of Intuit’s 5 Big Bets: Disrupt the Small Business Mid-Market. The ideal candidate is aself-starting strategic thinker with experience translating market, product and customerinsights into strong marketing plans while influencing and partnering cross-functionally tobring their bold visions to life. You’ll be challenged to move fast, navigate ambiguity andhave a big impact on our mid-market customers’ lives, their livelihoods and the QuickBooksbrand trajectory with this customer.Responsibilities

Be a GTM marketer/ jack of all trades with the ability to use storytelling, customer insights, data and business acumen to lead initiatives at any phase of the product life cycle (from idea to maturity) and execute a GTM plan that can drive impact and influence.Be a champion of the voice of the Mid Market and HVB with a thorough understanding of the value that AP/AR combination can bring to the marketplaceSupporting the mid market, sales and accountant teams through a learning agenda – developing deep empathy and understanding with their attitudes, needs and pain points.Leverage consumer (qual and quant), competitive, and industry insights plus new technological capabilities to uncover opportunities that can help further differentiate our suite of product offerings.Collaborate with Finance and other Marketers to build a 1-yr revenue forecast and the corresponding marketing plan to help deliver the aligned results.Strong creative skillset with an ability to turn deep customer insights into winning positioning, value proposition and messaging that will resonate with the target customer.Analytically-minded, with the ability to develop clear hypotheses and collaborate cross-functionally with other product marketing teams, channel marketing, sales, finance, analytics, and product to test and iterate our way into how we solution-sell our platform across all channels, providing the customer insights, positioning, and content to drive demandTrack campaign impact and analyze program results to report on ROIOwn the business outcomes (P&L) and communicate regular updates to leadership through ongoing forecasting, reporting and root cause analysesMake go-forward recommendations and present and share learning and recommendations across the organizationBA/BS required, or equivalent work experience. Experience in SaaS companies, B2B marketing and/or MBA a plus7 to 10 years professional experience in marketing driving go-to-market strategiesAbility to translate consumer insight and business strategies into great executionProven experience leading and influencing cross-functional teams to deliver amazing outcomesSolid verbal, written, visual/presentation and interpersonal communication skills, as well as an effective communicator at all levelsDemonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance resultsTrack record of making principled, data-based business decisions balanced with experienced judgmentStrong project management skills, analytical skills and attention to detailStrong organization navigational skills, including ability to lead and influence without direct authorityAbility to think about ambiguous or complex issues, leading to thoughtful recommendations

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