QGenda
Senior Product Marketing Manager
QGenda, Atlanta, Georgia, United States, 30349
Who We Are
If the following job requirements and experience match your skills, please ensure you apply promptly.
QGenda is redefining healthcare workforce management everywhere care is delivered. We're on a mission to empower the healthcare industry to better onboarding, deploy, and manage their workforce. Over 4,500 healthcare organizations have trusted us to help them make strategic workforce decisions through our unified software platform. With more than 600 employees across the US, we are united in our vision and culture to make a difference for our customers, while enjoying the day-to-day.
At QGenda, we value our employees and their contributions toward the success of the business. We strive to create a dynamic work environment that fosters growth, innovation, and collaboration, where employees can be proud of the work they do and the impact it has on the healthcare industry.
QGenda is headquartered in Atlanta.
To learn more about QGenda, visit us at qgenda.com or follow us on Instagram or LinkedIn.
About Your Role
We are searching for a Product Marketing Manager to join our existing team. The individual will be responsible for building messaging and positioning, supporting demand generation programs, and creating sales tools and product-specific content. This individual will work closely with the demand generation and digital teams to develop and message integrated marketing campaigns. They are also responsible for customer case studies and transforming these opportunities into effective marketing assets and sales tools.
How You'll Make an Impact
Lead the development of product positioning and messaging, building value props for core QGenda healthcare workforce management products (including Advanced Scheduling, Time Tracking, and Compensation Management)Build and execute the sales enablement plan, including the development of new sales tools and sales training materialsCollaborate with peers to write compelling content that describes the product's ability to meet buyer needs and solve market problemsCreate internal positioning guides as well as external messages and assets focused on key market segments, buyer personas and buying stagesLead the creation of marketing assets, including but not limited to market-facing collateral, case studies and success stories, digital media content, speaking proposals, presentations, video content, ROI tools and technical/scientific support materialsIn conjunction with Product Management, conduct market and customer research to gather data and insight about target personas, buyer needs and purchasing decision process for the productsServe as the industry and market expert for your products; stay on top of trends, competition, news and changes that impact your target market and solutionsBe your product(s) Thought Leader - Speak at tradeshows, webinars, and other speaking opportunitiesKeep in lock step with the sales team to ensure alignment and collaboration in market-facing activities. Deliver sales messaging and tools to support product marketing campaigns
Who You Are
Excellent verbal and written communication skillsAbility to think both strategically and tacticallyStrong creative-thinking, interpretation and problem solving skillsSelf-motivated and works with limited directionOrganized with ability to follow-up and manage detailsAbility to work independently and within a cross-functional team environment, with Sales, Demand Generation Marketing and Product ManagementStrong leadership skills
Experience You Bring
5+ years of product marketing experience required, with experience working with a healthcare IT company preferredAbility to travel, up to 15% for events
Applicants for this position must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
What's In It For You
We offer a comprehensive total rewards package to support our employees and their family's day-to-day needs, well-being and major life events, which includes:
Fully company-paid options for medical (both in-person and virtual), dental and vision insuranceFlexible paid time off (PTO) policy to enjoy periods of uninterrupted rest and relaxation for a healthy work/life balancePaid parental leave for birth, adoption or permanent placement 401(k) with company matchOptions to work in a hybrid-working model or remotely from home, depending on the positionAnnual Costco membership, cell phone stipend, commuter benefits, in-office perks and more
QGenda delivers technology solutions to improve how healthcare is delivered and increase access - for everyone. We can only succeed by bringing together diverse minds, thoughts, ideas and team members to create better solutions for our customers and make us a better company as a whole. We are committed to creating a culture of embracing diversity, inclusion and equity for all.
QGenda is an Equal Employment Opportunity employer and makes all employment decisions without regard to race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, natural origin, ancestry, age, marital status, disability or genetic information, military status, status as a disabled or protected veteran or any other protected status under applicable law.
If you require accommodations or assistance to complete the online application process, please contact recruiting@qgenda.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. We will respond to your email promptly.#J-18808-Ljbffr
If the following job requirements and experience match your skills, please ensure you apply promptly.
QGenda is redefining healthcare workforce management everywhere care is delivered. We're on a mission to empower the healthcare industry to better onboarding, deploy, and manage their workforce. Over 4,500 healthcare organizations have trusted us to help them make strategic workforce decisions through our unified software platform. With more than 600 employees across the US, we are united in our vision and culture to make a difference for our customers, while enjoying the day-to-day.
At QGenda, we value our employees and their contributions toward the success of the business. We strive to create a dynamic work environment that fosters growth, innovation, and collaboration, where employees can be proud of the work they do and the impact it has on the healthcare industry.
QGenda is headquartered in Atlanta.
To learn more about QGenda, visit us at qgenda.com or follow us on Instagram or LinkedIn.
About Your Role
We are searching for a Product Marketing Manager to join our existing team. The individual will be responsible for building messaging and positioning, supporting demand generation programs, and creating sales tools and product-specific content. This individual will work closely with the demand generation and digital teams to develop and message integrated marketing campaigns. They are also responsible for customer case studies and transforming these opportunities into effective marketing assets and sales tools.
How You'll Make an Impact
Lead the development of product positioning and messaging, building value props for core QGenda healthcare workforce management products (including Advanced Scheduling, Time Tracking, and Compensation Management)Build and execute the sales enablement plan, including the development of new sales tools and sales training materialsCollaborate with peers to write compelling content that describes the product's ability to meet buyer needs and solve market problemsCreate internal positioning guides as well as external messages and assets focused on key market segments, buyer personas and buying stagesLead the creation of marketing assets, including but not limited to market-facing collateral, case studies and success stories, digital media content, speaking proposals, presentations, video content, ROI tools and technical/scientific support materialsIn conjunction with Product Management, conduct market and customer research to gather data and insight about target personas, buyer needs and purchasing decision process for the productsServe as the industry and market expert for your products; stay on top of trends, competition, news and changes that impact your target market and solutionsBe your product(s) Thought Leader - Speak at tradeshows, webinars, and other speaking opportunitiesKeep in lock step with the sales team to ensure alignment and collaboration in market-facing activities. Deliver sales messaging and tools to support product marketing campaigns
Who You Are
Excellent verbal and written communication skillsAbility to think both strategically and tacticallyStrong creative-thinking, interpretation and problem solving skillsSelf-motivated and works with limited directionOrganized with ability to follow-up and manage detailsAbility to work independently and within a cross-functional team environment, with Sales, Demand Generation Marketing and Product ManagementStrong leadership skills
Experience You Bring
5+ years of product marketing experience required, with experience working with a healthcare IT company preferredAbility to travel, up to 15% for events
Applicants for this position must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
What's In It For You
We offer a comprehensive total rewards package to support our employees and their family's day-to-day needs, well-being and major life events, which includes:
Fully company-paid options for medical (both in-person and virtual), dental and vision insuranceFlexible paid time off (PTO) policy to enjoy periods of uninterrupted rest and relaxation for a healthy work/life balancePaid parental leave for birth, adoption or permanent placement 401(k) with company matchOptions to work in a hybrid-working model or remotely from home, depending on the positionAnnual Costco membership, cell phone stipend, commuter benefits, in-office perks and more
QGenda delivers technology solutions to improve how healthcare is delivered and increase access - for everyone. We can only succeed by bringing together diverse minds, thoughts, ideas and team members to create better solutions for our customers and make us a better company as a whole. We are committed to creating a culture of embracing diversity, inclusion and equity for all.
QGenda is an Equal Employment Opportunity employer and makes all employment decisions without regard to race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, natural origin, ancestry, age, marital status, disability or genetic information, military status, status as a disabled or protected veteran or any other protected status under applicable law.
If you require accommodations or assistance to complete the online application process, please contact recruiting@qgenda.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. We will respond to your email promptly.#J-18808-Ljbffr