GTM Product Marketing Director

At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.

Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first.Role Description

We are looking for a self-starting, team-orientated, and passionate Product Marketing leader to own the GTM strategy. You will be the voice of sales and translate the needs of these businesses across marketing, sales enablement, product, and field teams. You will impact a wide variety of initiatives that support pipe generation and help drive deals to close for our teams. The ideal candidate will have a passion for navigating ambiguity, driving clarity, influencing, and potentially managing a team.ResponsibilitiesBe the Cloud Go-To-Market expert for stakeholders across product, marketing, and distribution for the specific product line that you represent and lead the product launch plansBuild a product enablement strategy that effectively communicates the value prop to sales and customersPartner closely with strategic events team on how product shows up across 3rd party and proprietary eventsLead your team to define differentiated, clear and customer-centric narrative, value props, positioning and messaging.Align to named global distribution leaders to drive marketing and sales alignment, sales programs, and pipeline generationDevelop, package, and deliver relevant sales training material, making it easy for sales to understand our product offeringsDefine repeatable Sales Plays and high-quality content, while aligning to supporting marketing campaignsYou’ll look at everything the Product Marketing team produces with the lens of a Sales rep and translate our marketing & industry-focused initiatives into actionable programs to help drive growth.Drive the creation and delivery of thought leadership content, webinars, blogs, events, and case studies to drive the messageConfidently deliver presentations to audiences of all sizesRequired Skills:9 years of experience in product marketing, sales, or go-to-market backgroundExperience leading and inspiring a team of marketers.Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customersExpertise in creating strong working relationships with cross-functional teams and align with global stakeholdersAbility to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), product data sheets.Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.Ability to strategize and craft compelling messaging and positioning for technology products.Preferred Skills:Experience with the Salesforce products and/or other SaaS and B2B technology platforms preferredGet-it-Done confidence to pick up and lead new projects even in the face of ambiguityA winning attitude that inspires optimism, fun, and the desire to always be learning!

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