Brand Marketing Strategist

MZ WALLACE is seeking a Brand Marketing Strategist responsible for managing and executing our multi-channel digital content strategy. This role will work cross-functionally with the creative and marketing teams to shape the brand’s communication and storytelling across all touchpoints, including email, website, social media, and performance marketing. The ideal candidate be a creative, strategic thinker, and will have a deep understanding of consumer trends and be adept at creating innovative content that elevates and strengthens the brand while meeting business objectives and channel needs.

Please make an application promptly if you are a good match for this role due to high levels of interest.Responsibilities

Create a comprehensive 360 content calendar based on an understanding of the brand DNA/voice, business priorities, and channel needs

Manage content creation and curation plans with the creative and marketing teams to seamlessly integrate overall brand communication, including new launches, core hero product messaging, and brand storytelling

Partner with marketing team to develop tailored content based on audience targeting and segmentation

Work with the marketing team to understand creative performance and analytics, and apply insights to content strategy approach

Coordinate cross-functionally to integrate collaboration and influencer strategies into broader initiatives

Identify best practices, trends, and fresh content ideas to drive performance on key digital, organic, and paid social channels

Stay updated on channel trends, new platforms, competitive research, and the overall industry landscape

Craft compelling brand stories and campaigns that drive sales and maintain consistency of messaging and voice

Key Qualifications

At least 5 years relevant experience

An elevated, sophisticated aesthetic in content curation

Deep understanding of brand and content strategy

A self-starter with an entrepreneurial mindset who thrives in a fast-paced, collaborative environment

Exceptional communication skills, both written and verbal

Deadline-focused, with the ability to organize and manage multiple streams of work independently and with attention to detail

Ability to comfortably receive and integrate feedback throughout process

Knowledge of e-commerce, social and digital content platform best practices, new technologies, creative standards, cultural trends, and consumer behavior

Proficiency in creative and productivity software tools, such as Microsoft Office 365, Airtable, and Slack

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