Omnichannel Audience & Marketing Manager

Full-timeCompany Description We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.Job Description As the Omnichannel Audience and Marketing Manager for Telemundo’s Strategic Marketing & Creative Strategy department, you’ll be responsible for:Leading go-to-market strategy and promotional efforts for the Telemundo App inclusive of brief development, campaign deck creation, and implementationBuilding & executing 360-degree app marketing campaigns focused on awareness and retention, including on-air, organic social, CRM, etc.Serving as primary liaison across marketing, creative product and streaming programming as well as key consultant for Peacock marketing in promotion of Telemundo titlesLeading CRM strategy holistically for the app as well as for key promotables, driving the agenda for increasing FEPs, retention and app engagementActing as key advocate for A/B testing and data driven decision making to improve performanceAudience DataLeading overall audience strategy for Telemundo’s data-driven initiatives including: 1st party data, Lookalike modeling, 2nd and 3rd party data suppression, audience segmentationBuilding data-driven, audience-first strategies for various campaigns, using business objectives, audience performance and insights, and knowledge of data activationTranslating business objectives into actionable, data-driven audience recommendationsManaging internal audience platforms, finding ways to enhance audience development and increasing 1P scaleProviding strategic and tactical support for direct channel and paid media campaigns by identifying relevant audiences and ensuring platform deliveryLeveraging understanding of available attributes, models, segmentation, and onboarding capabilities to creatively think about ways to use audience dataOverseeing data taxonomy creation, set up and measurementManaging Audience Activation Workbook to keep track of match rates and scale of audiences across publishers used for activationGuiding and influence cross-functional efforts to improve quality of data across end-to-end processes that affect reporting and analytics, working with data domain ownersEnsuring compliance with data privacy regulations and best practices for data security, working with the Chief Privacy, Security and Technology Officers and their teamsLeading brand governance approvals when 1P data is requested to be used across the organization as well as seek brand approvals when other brand data is being requested to be used for media activationWorking under the direct supervision of the VP, Omnichannel Marketing Strategy and is responsible for completing any other tasks as assigned by supervisor.Qualifications

Basic Requirements:Bachelor’s Degree in marketing, communications, analytics or relevant field.3+ years of relevant work experienceExperience crafting data-driven, audience-first strategies for direct channels and/or paid media as well as 360 marketing campaignsUnderstanding of Customer Data Strategy concepts (1st/2nd/3rd party data, Data Privacy and Suppression, Segmentation)Experience with Audience segmentation and activation tools (DMP, CDP, Data Onboarders)Experience with Paid and/or Direct Channel Activation Platforms (Meta, YouTube, Google)Experience using data and insights from multiple sources to provide actionable recommendationsExperience translating insights and recommendations into presentations for various stakeholdersDesired Characteristics:Works well under pressure.Strong strategic thinker.Analytical and process orientedStrong initiative and results orientedAbility to manage ambiguity and thriveClear communicator with ability to articulate ideas, rationale and nuance.Team player with excellent interpersonal skills, particularly with diverse culturesAdditional Requirements:Hybrid : This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.Additional Information NBCUniversal's policy is to provide equal employment opportunities to all applicants

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