Silver Peak Systems
Email Marketing Automation Manager
Silver Peak Systems, Santa Clara, California, us, 95053
Who we are looking for:
Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.We are seeking a Marketing Automation Manager to execute global end-to-end lead nurture programs with email at their core. You will build integrated programs utilizing our cutting-edge marketing technology stack -- building emails, developing workflow rules and creating & maintaining email nurtures to the latest best practices. You are a dynamic marketer with a can-do attitude who will continuously test, propose and execute on optimizations to improve performance and efficiency.
You will be a key member of the demand generation, results-driven marketing team working to develop, deploy and manage nurture programs usingMarketo. You will report to the Director of Digital Marketing.
What you will do:
Plan and implement trigger-based nurturing programs (with emphasis on email) inMarketo
Create segments for marketing programs based on buyer personas
Design programs aligned to the buyer’s journey thru the sales funnel
Convert business and technical messaging into short, compelling copy for email and landing pages
Utilize segmentation, automation, and customization to drive engagement improvements
Oversee flawless delivery of messages, troubleshooting issues and implementing changes to avoid future impact.
Deploy A/B testing initiatives to increase retention and conversion metrics
Coordinate program execution collaborating with and supporting the extended marketing team
Measure success against industry benchmarks and iterate strategies and tactics to improve programs over time
Invest time in research and continue learning to drive the latest innovations into our email programs
What it takes:
5 to 7 years of hands-onMarketoexperience building lead nurture programs
Strategic thinker and hands-on executor
Outstanding writing skills with proven success creating compelling marketing copy
Ability to work independently with minimal direction
Powerful project management skills
Strong knowledge of Demand Generation andMarketing
Exceptional team player
Thrive in a fast-paced environment
Passion for metrics, data, and process
Certified (or able to become certified) onMarketoplatforms and applications
HTML/CSS skills are a PLUS
Bachelor's degree in Marketing or Business preferred
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Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.We are seeking a Marketing Automation Manager to execute global end-to-end lead nurture programs with email at their core. You will build integrated programs utilizing our cutting-edge marketing technology stack -- building emails, developing workflow rules and creating & maintaining email nurtures to the latest best practices. You are a dynamic marketer with a can-do attitude who will continuously test, propose and execute on optimizations to improve performance and efficiency.
You will be a key member of the demand generation, results-driven marketing team working to develop, deploy and manage nurture programs usingMarketo. You will report to the Director of Digital Marketing.
What you will do:
Plan and implement trigger-based nurturing programs (with emphasis on email) inMarketo
Create segments for marketing programs based on buyer personas
Design programs aligned to the buyer’s journey thru the sales funnel
Convert business and technical messaging into short, compelling copy for email and landing pages
Utilize segmentation, automation, and customization to drive engagement improvements
Oversee flawless delivery of messages, troubleshooting issues and implementing changes to avoid future impact.
Deploy A/B testing initiatives to increase retention and conversion metrics
Coordinate program execution collaborating with and supporting the extended marketing team
Measure success against industry benchmarks and iterate strategies and tactics to improve programs over time
Invest time in research and continue learning to drive the latest innovations into our email programs
What it takes:
5 to 7 years of hands-onMarketoexperience building lead nurture programs
Strategic thinker and hands-on executor
Outstanding writing skills with proven success creating compelling marketing copy
Ability to work independently with minimal direction
Powerful project management skills
Strong knowledge of Demand Generation andMarketing
Exceptional team player
Thrive in a fast-paced environment
Passion for metrics, data, and process
Certified (or able to become certified) onMarketoplatforms and applications
HTML/CSS skills are a PLUS
Bachelor's degree in Marketing or Business preferred
#J-18808-Ljbffr