Animal Charity Evaluators
Communications Director
Animal Charity Evaluators, Covina, California, United States, 91722
Supported by:
Executive DirectorHours:
Full-time (40 hours/week)Salary:
$90,772 according to set salary policyLocation:
Remote; open to candidates in the U.S., Canada, and the United Kingdom*Application window:
Applications will close at 11:59pm PDT on August 15, 2024*For the perfect candidate who can work US/EU time zones, we’re willing to consider hiring outside of these regions.About Animal Charity Evaluators
Animal Charity Evaluators (ACE) is a 501(c)(3) non-profit that uses evidence and reason to serve people who want to help animals. Trillions of animals experience extensive but avoidable suffering on farms and in the wild, which motivates our team to contribute to a world where all animals can flourish regardless of their species. We work toward this by identifying where donations can best help animals and awarding grants to promising projects that help animals around the globe.Position summary
The Communications Director is accountable for establishing and executing strategic marketing and communication plans designed to optimally advance ACE’s theory of change.Key areas of responsibility
Strategy and leadership — 15%Contribute to an organization-wide communication strategy that will position ACE as a trusted authority and thought leader in animal advocacyDevelop, implement, and direct a communications plan that aligns with ACE’s strategic and fundraising plansIdentify challenges and emerging issues faced by the sector and organization and define and execute appropriate solutions and opportunities to address themAnalyze opportunities to optimize our content and brand voice to increase engagement with our target audiencesSet KPIs and annual OKRs for the department and contribute to organizational strategic plan developmentFacilitate productive collaborations with other departments to ensure our work, brand, and key messaging is accurately represented and integrated into our programs and fundraising effortsManage Communications budgetSupporting communications staff — 15%Coach your team members, helping them identify opportunities for growth by expanding on their strengths or overcoming performance and skill gapsCreate the conditions that allows your team to thrive, ensuring mission alignment and clarity on priorities, plans, and expectations for successModel our guiding principlesHelp connect your team members with the resources they need to achieve their best results, including feedback, coaching, introductions, and learning toolsKeep your team informed about organization-wide and cross-departmental goals and changes, and communicate necessary information from your team to the broader organizationCommunications — 25%Ensure our content strategy is executed across our channels and materialsEnsure ACE’s work products are effective and keep marketing and communications materials up-to-dateOversee, support, and advise on copy editing within all departments that create written contentLead and develop marketing collateralManage and protect the ACE brandImprove and manage our editorial workflow to ensure efficient, impactful, and timely publication of engaging, mission-aligned contentRespond to public crises and opportunities as they ariseMarketing — 25%Oversee ideation and management of marketing efforts to grow donor and subscriber baseOversee, support, and advise on implementation of successful conversion email journeysOversee, support, and advise on SEO workDevelop and maintain a public relations strategy that will allow ACE to cultivate and enhance meaningful relationships with media contacts and key influencersCollaborate with the Development Director to align on fundraising messaging and campaignsManage AdWords account and make changes to ads based on performance reportsOversee, support, and advise on paid social media advertising and Google ad grants, and adjust as needed based on performanceMeasurement, evaluation, and learning — 10%Implement and maintain tracking mechanisms to measure the department’s impact on the organization’s theory of changeAssess the effectiveness of our marketing and communication initiatives (such as SEO, social media, event attendance, newsletters, ads, earned media, AMAs, etc.)Share transferable skills within and with other departmentsOptimize our tactics, strategies, and messaging based on relevant assessmentsMaintain knowledge of marketing, communications, and fundraising trends and best practices, and evaluate emerging media technologies to advance ACE’s theory of changeStay informed on regulations on marketing and fundraising practices to ensure legal complianceAdministration, planning and organizational collaboration — 10%Plan daily workGeneral adminMaintain vendor relationsConnect with staffQualifications
Essential
You do not need to excel in every single quality listed here, but each of these abilities will be necessary to be successful as our Communications Director.You have affinity with ACE’s mission, vision, and guiding principlesYou have led marketing and/or fundraising campaignsYou understand how to measure and evaluate marketing campaigns for successYou are comfortable using analytics tools to measure marketing successYou can make complicated content easy to understandYou are productive working in a fully remote environmentYou can independently prioritize and manage various tasks and deadlinesYou can work productively under pressureYou have planned and led complicated projects from start to finishYou consider the context and consequences of your work based on the organization’s missionYou understand how diversity, equity, justice, and inclusion impact the quality and effectiveness of our workYou strive to deliver high quality workYou have social insight and ability to support a variety of learning and working stylesYou think critically and are willing to question the status quo to improve our impactYou have experience leading and supporting others to reach their potential and overcome skill and performance gapsYou give constructive feedback to your peers, even when it’s difficultYou have experience building an inclusive and engaged working environmentPreferred qualifications/skills
Please apply even if you do not have the experience listed below; these would be nice to have but are not required.You are familiar with animal advocacyYou have worked for a charity or non-profit organizationYou have worked in fundraisingYou do not shy away from productive conflictsYou are familiar with effective altruism or effective giving principlesYou are familiar with MailChimp, Google Analytics, Salesforce, Asana, and Google office productsWe invite anyone who is interested to apply, regardless of their background, experience, or credentials. We aim to select candidates based on performance and actively try to minimize the influence of our biases. There is no perfect candidate; if you can picture yourself thriving in this role, we’d love to review your application.Application process
Step 1 – by August 15 : Fill out the application questions belowStep 2 – by end of August : Top candidates will be invited to complete a series of paid work tasksStep 3 — by mid September : Top candidates will be invited to take part in an interview (conducted by video call)Step 4 — by October : ACE will make a final decision and notify all remaining applicantsAll applications will be processed in strict confidentiality and applicants will be anonymous to the hiring committee until the interview stage.Commitment to diversity and equal employment opportunities
We believe the best decisions are made when diverse perspectives are included. As such, we are committed to maximizing the diversity of our organization. We want to engage all those who can contribute to our mission and to making an impact for animals. We offer a mission- and employee-focused virtual work environment and a competitive compensation package.We strongly encourage Black, Indigenous, and people of the global majority (BIPGM), women, LGBTQ+ individuals, persons living with disabilities, and people of various socioeconomic backgrounds to apply for this position. A college degree is not required.Animal Charity Evaluators is committed to providing equal employment opportunities to all qualified applicants and does not discriminate on the basis of race, color, ethnicity, creed or religion, sex, gender identity and/or expression, sexual orientation, body size, national origin, disability, age, marital status, veteran status, family status, genetic information or characteristics (or those of a family member), ancestry, place of origin, social condition, political belief or activity, conviction of an offense for which a pardon has been granted or in which a record suspension has been ordered, or any other basis prohibited by applicable law.Benefits
Our team works hard, but we also make time for our families, animal companions, friends, hobbies, and of course our own health. At Animal Charity Evaluators, you are expected to take vacation and it will be frowned upon if you work when you are sick. We offer paid parental and family leave and are encouraged to take it when needed. We work when and where we’re most productive, and are reimbursed for the equipment we need to do our job.
Executive DirectorHours:
Full-time (40 hours/week)Salary:
$90,772 according to set salary policyLocation:
Remote; open to candidates in the U.S., Canada, and the United Kingdom*Application window:
Applications will close at 11:59pm PDT on August 15, 2024*For the perfect candidate who can work US/EU time zones, we’re willing to consider hiring outside of these regions.About Animal Charity Evaluators
Animal Charity Evaluators (ACE) is a 501(c)(3) non-profit that uses evidence and reason to serve people who want to help animals. Trillions of animals experience extensive but avoidable suffering on farms and in the wild, which motivates our team to contribute to a world where all animals can flourish regardless of their species. We work toward this by identifying where donations can best help animals and awarding grants to promising projects that help animals around the globe.Position summary
The Communications Director is accountable for establishing and executing strategic marketing and communication plans designed to optimally advance ACE’s theory of change.Key areas of responsibility
Strategy and leadership — 15%Contribute to an organization-wide communication strategy that will position ACE as a trusted authority and thought leader in animal advocacyDevelop, implement, and direct a communications plan that aligns with ACE’s strategic and fundraising plansIdentify challenges and emerging issues faced by the sector and organization and define and execute appropriate solutions and opportunities to address themAnalyze opportunities to optimize our content and brand voice to increase engagement with our target audiencesSet KPIs and annual OKRs for the department and contribute to organizational strategic plan developmentFacilitate productive collaborations with other departments to ensure our work, brand, and key messaging is accurately represented and integrated into our programs and fundraising effortsManage Communications budgetSupporting communications staff — 15%Coach your team members, helping them identify opportunities for growth by expanding on their strengths or overcoming performance and skill gapsCreate the conditions that allows your team to thrive, ensuring mission alignment and clarity on priorities, plans, and expectations for successModel our guiding principlesHelp connect your team members with the resources they need to achieve their best results, including feedback, coaching, introductions, and learning toolsKeep your team informed about organization-wide and cross-departmental goals and changes, and communicate necessary information from your team to the broader organizationCommunications — 25%Ensure our content strategy is executed across our channels and materialsEnsure ACE’s work products are effective and keep marketing and communications materials up-to-dateOversee, support, and advise on copy editing within all departments that create written contentLead and develop marketing collateralManage and protect the ACE brandImprove and manage our editorial workflow to ensure efficient, impactful, and timely publication of engaging, mission-aligned contentRespond to public crises and opportunities as they ariseMarketing — 25%Oversee ideation and management of marketing efforts to grow donor and subscriber baseOversee, support, and advise on implementation of successful conversion email journeysOversee, support, and advise on SEO workDevelop and maintain a public relations strategy that will allow ACE to cultivate and enhance meaningful relationships with media contacts and key influencersCollaborate with the Development Director to align on fundraising messaging and campaignsManage AdWords account and make changes to ads based on performance reportsOversee, support, and advise on paid social media advertising and Google ad grants, and adjust as needed based on performanceMeasurement, evaluation, and learning — 10%Implement and maintain tracking mechanisms to measure the department’s impact on the organization’s theory of changeAssess the effectiveness of our marketing and communication initiatives (such as SEO, social media, event attendance, newsletters, ads, earned media, AMAs, etc.)Share transferable skills within and with other departmentsOptimize our tactics, strategies, and messaging based on relevant assessmentsMaintain knowledge of marketing, communications, and fundraising trends and best practices, and evaluate emerging media technologies to advance ACE’s theory of changeStay informed on regulations on marketing and fundraising practices to ensure legal complianceAdministration, planning and organizational collaboration — 10%Plan daily workGeneral adminMaintain vendor relationsConnect with staffQualifications
Essential
You do not need to excel in every single quality listed here, but each of these abilities will be necessary to be successful as our Communications Director.You have affinity with ACE’s mission, vision, and guiding principlesYou have led marketing and/or fundraising campaignsYou understand how to measure and evaluate marketing campaigns for successYou are comfortable using analytics tools to measure marketing successYou can make complicated content easy to understandYou are productive working in a fully remote environmentYou can independently prioritize and manage various tasks and deadlinesYou can work productively under pressureYou have planned and led complicated projects from start to finishYou consider the context and consequences of your work based on the organization’s missionYou understand how diversity, equity, justice, and inclusion impact the quality and effectiveness of our workYou strive to deliver high quality workYou have social insight and ability to support a variety of learning and working stylesYou think critically and are willing to question the status quo to improve our impactYou have experience leading and supporting others to reach their potential and overcome skill and performance gapsYou give constructive feedback to your peers, even when it’s difficultYou have experience building an inclusive and engaged working environmentPreferred qualifications/skills
Please apply even if you do not have the experience listed below; these would be nice to have but are not required.You are familiar with animal advocacyYou have worked for a charity or non-profit organizationYou have worked in fundraisingYou do not shy away from productive conflictsYou are familiar with effective altruism or effective giving principlesYou are familiar with MailChimp, Google Analytics, Salesforce, Asana, and Google office productsWe invite anyone who is interested to apply, regardless of their background, experience, or credentials. We aim to select candidates based on performance and actively try to minimize the influence of our biases. There is no perfect candidate; if you can picture yourself thriving in this role, we’d love to review your application.Application process
Step 1 – by August 15 : Fill out the application questions belowStep 2 – by end of August : Top candidates will be invited to complete a series of paid work tasksStep 3 — by mid September : Top candidates will be invited to take part in an interview (conducted by video call)Step 4 — by October : ACE will make a final decision and notify all remaining applicantsAll applications will be processed in strict confidentiality and applicants will be anonymous to the hiring committee until the interview stage.Commitment to diversity and equal employment opportunities
We believe the best decisions are made when diverse perspectives are included. As such, we are committed to maximizing the diversity of our organization. We want to engage all those who can contribute to our mission and to making an impact for animals. We offer a mission- and employee-focused virtual work environment and a competitive compensation package.We strongly encourage Black, Indigenous, and people of the global majority (BIPGM), women, LGBTQ+ individuals, persons living with disabilities, and people of various socioeconomic backgrounds to apply for this position. A college degree is not required.Animal Charity Evaluators is committed to providing equal employment opportunities to all qualified applicants and does not discriminate on the basis of race, color, ethnicity, creed or religion, sex, gender identity and/or expression, sexual orientation, body size, national origin, disability, age, marital status, veteran status, family status, genetic information or characteristics (or those of a family member), ancestry, place of origin, social condition, political belief or activity, conviction of an offense for which a pardon has been granted or in which a record suspension has been ordered, or any other basis prohibited by applicable law.Benefits
Our team works hard, but we also make time for our families, animal companions, friends, hobbies, and of course our own health. At Animal Charity Evaluators, you are expected to take vacation and it will be frowned upon if you work when you are sick. We offer paid parental and family leave and are encouraged to take it when needed. We work when and where we’re most productive, and are reimbursed for the equipment we need to do our job.