VSP Global
Brand Marketing Manager
VSP Global, New York, New York, us, 10261
Responsible for the development and maintenance of their assigned brand. Responsibilities include implementing the strategic business development plans for the brand, maintaining brand identity, and executing marketing plansCoordinate strategic brand management plans with internal and external resources to achieve results
Closely monitor and analyze sales volumes, market share trends and competitive activity
Assist in the identification and development of business building ideas and works with other business unit team members to execute the plans
Analyze consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs
Provide appropriate levels of communication with internal departments to assist in ordering, capacity planning and developing closeout channels
Conduct field and market research to ensure the brand is addressing trade and consumer needs as well as continually contributing to the strategic development and positioning of the brand
Build relationships with vendors and Creative Services; Manage budgets, estimates, bidding, artwork execution, proofs, issuing of purchase req's, proofing and press approvals
Oversee the global media process for the brand including establishing and monitoring media budgets; Compile global media briefs, write content and scripts for use in articles and other text requirements
Propose marketing strategy and specify merchandising needs
Maintain brand POP and advertising budget and monitors expenses to ensure costs are within established levels
Manage and analyze POP surveys, provide next step recommendations
Work closely with the in-house PR department to help coordinate product development, product launches, training materials and promotional activities with the domestic and international sales teams
Attend domestic and international trade shows; Organize marketing related information across brands at trade shows, market weeks and special events, presence in stores, key account promotions, etc
Ensure proper shipment of all materials to DC's, sales team and customers
Develop product specifications sheets, product catalogs, product concept, release plans, brand briefs, concept charts, and product line management calendar
Perform all other duties as assigned
Job Specifications:
Typically has the following skills or abilities:
Bachelor's degree in Business, Marketing or related field or equivalent experience
4+ years experience in product or brand management required
Advanced understanding of brand management and marketing concepts and building/execution techniques
Solid working knowledge of MS Office, PowerPoint, Word and Excel
Ability to elevate the perception of our corporate brand and our company
Experience in fashion or fashion-related industry preferred
Excellent project management skills and experience managing large projects
Excellent organization skills, detail oriented and ability to multitask
Excellent verbal, written and interpersonal communication skills
Flexible and able to quickly and effectively change priorities and direction
Strong analytical skills required
Ability to write and present clear and concise reports
Travel domestic and international required#LI-HYBRID#LI-MARCHONCompensation range for the role is listed below. Applicable salary ranges may differ across markets.Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, pleaseclick here.Salary Ranges: $69,000.00 - $119,500.00
VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information.
We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters.Click hereto learn about our application process and what to watch for regarding false job opportunities.As a regular part of doing business,VSPVision ("VSP")collects many different types ofpersonal information, including protected health information, about ouraudiences, includingmembers, doctors,clients, brokers, business partners,andemployees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.
Closely monitor and analyze sales volumes, market share trends and competitive activity
Assist in the identification and development of business building ideas and works with other business unit team members to execute the plans
Analyze consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs
Provide appropriate levels of communication with internal departments to assist in ordering, capacity planning and developing closeout channels
Conduct field and market research to ensure the brand is addressing trade and consumer needs as well as continually contributing to the strategic development and positioning of the brand
Build relationships with vendors and Creative Services; Manage budgets, estimates, bidding, artwork execution, proofs, issuing of purchase req's, proofing and press approvals
Oversee the global media process for the brand including establishing and monitoring media budgets; Compile global media briefs, write content and scripts for use in articles and other text requirements
Propose marketing strategy and specify merchandising needs
Maintain brand POP and advertising budget and monitors expenses to ensure costs are within established levels
Manage and analyze POP surveys, provide next step recommendations
Work closely with the in-house PR department to help coordinate product development, product launches, training materials and promotional activities with the domestic and international sales teams
Attend domestic and international trade shows; Organize marketing related information across brands at trade shows, market weeks and special events, presence in stores, key account promotions, etc
Ensure proper shipment of all materials to DC's, sales team and customers
Develop product specifications sheets, product catalogs, product concept, release plans, brand briefs, concept charts, and product line management calendar
Perform all other duties as assigned
Job Specifications:
Typically has the following skills or abilities:
Bachelor's degree in Business, Marketing or related field or equivalent experience
4+ years experience in product or brand management required
Advanced understanding of brand management and marketing concepts and building/execution techniques
Solid working knowledge of MS Office, PowerPoint, Word and Excel
Ability to elevate the perception of our corporate brand and our company
Experience in fashion or fashion-related industry preferred
Excellent project management skills and experience managing large projects
Excellent organization skills, detail oriented and ability to multitask
Excellent verbal, written and interpersonal communication skills
Flexible and able to quickly and effectively change priorities and direction
Strong analytical skills required
Ability to write and present clear and concise reports
Travel domestic and international required#LI-HYBRID#LI-MARCHONCompensation range for the role is listed below. Applicable salary ranges may differ across markets.Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, pleaseclick here.Salary Ranges: $69,000.00 - $119,500.00
VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information.
We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters.Click hereto learn about our application process and what to watch for regarding false job opportunities.As a regular part of doing business,VSPVision ("VSP")collects many different types ofpersonal information, including protected health information, about ouraudiences, includingmembers, doctors,clients, brokers, business partners,andemployees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.