Canarchy Holding Co LLC
Regional Marketing Manager - West Coast
Canarchy Holding Co LLC, San Francisco, California, United States, 94199
The Regional Marketing Manager's (RMM) purpose is to ensure the successful planning & execution of marketing programs in their respective region to drive brand awareness, product trial, sales growth and market share improvement. The Regional Marketing Manager is responsible for building and executing a marketing plan that aligns with the core brand goals and that maximizes distributor engagement, investment, and execution.
The RMM is the sole owner of the Marketing Plan for their geography. The local sales & marketing teams in their geography will support the development and execution of this one plan. The RMM works very closely with the distributor partners, Monster Brewing sales team, Brand Marketing, and Creative team to ensure the teams collaboratively work together and align on goals and brand standards. They are responsible for leveraging all national marketing programs and for generating a plan that is relevant to their entire region, with an emphasis on 8 markets designated as Priority Markets.
Requirements
Essential Job Functions:
Lead the communication of marketing initiatives to the regional Monster Brewing sales team & distributorsBe the face of Brand Marketing at a regional levelEnsure local distributor and sales teams follow brand strategy on designed programs.Develop, communicate, and ensure the execution of the promotional plan for the respective region, including national and regional strategies for events, NPD, and efforts to help drive all profit, volume, and market shareLeverage all national marketing programs that are relevant in the region to their fullest Examples include, new product launches, national trimester promotions, regional promotionsEvaluate, manage, and execute activation for all local sponsorship agreementsHelp support and enhance activation on site with a strong focus on consumerWork with Commercial Teams to develop and implement sales incentive programs, training materials, regional activation, and support for market blitzes and other sales/trade events within respective region.Maintain strong relationships with all Marketing functions outside of Marketing Operations; Digital, Music, Sports, Comms, and Brand Marketing departments, as well as and other functions at HQ to ensure the development of required sales tools and programs.Track and manage a budget, along with working to obtain cpc commitment ("Local Marketing Fund") to support the regional marketing plan.Actively participate in conference calls and face to face meetings with the local Monster Brewing sales teams and distributorsAudit POS order activity to ensure executionPerform any and all additional duties as assigned.Position Requirements:
The ideal candidate will have at least 5 years Marketing and Sales experience in beverage/packaged goodStrong communicationThe ability to create and execute a comprehensive marketingMust be detail oriented with strong time and project managementMust be a collaborative team playerMust be decisive and enforce brand standardsAbility to travel 50% of the timeCandidate should possess a bachelor's degree in business, marketing, or other relatedMust possess excellent Microsoft Office Skills; PowerPoint, Excel & must have proficient knowledge of all Social Media platforms.
Position
Snapshot
Employment Type: Full-Time
Job Type: Exempt
Pay Type: Salary
Pay Range: $65K-75K
Supervisor: Sr. Brand Activation Manager.
Minimum Education: Bachelor's Degree preferred.
Minimum Certification: N/A
Minimum Experience: 5 years Marketing and Sales experience in beverage/packaged good
Age Requirement: 21 years or older
Tools & Equipment Used: Standard Office Equipment
Salary Description
$65K-75K
The RMM is the sole owner of the Marketing Plan for their geography. The local sales & marketing teams in their geography will support the development and execution of this one plan. The RMM works very closely with the distributor partners, Monster Brewing sales team, Brand Marketing, and Creative team to ensure the teams collaboratively work together and align on goals and brand standards. They are responsible for leveraging all national marketing programs and for generating a plan that is relevant to their entire region, with an emphasis on 8 markets designated as Priority Markets.
Requirements
Essential Job Functions:
Lead the communication of marketing initiatives to the regional Monster Brewing sales team & distributorsBe the face of Brand Marketing at a regional levelEnsure local distributor and sales teams follow brand strategy on designed programs.Develop, communicate, and ensure the execution of the promotional plan for the respective region, including national and regional strategies for events, NPD, and efforts to help drive all profit, volume, and market shareLeverage all national marketing programs that are relevant in the region to their fullest Examples include, new product launches, national trimester promotions, regional promotionsEvaluate, manage, and execute activation for all local sponsorship agreementsHelp support and enhance activation on site with a strong focus on consumerWork with Commercial Teams to develop and implement sales incentive programs, training materials, regional activation, and support for market blitzes and other sales/trade events within respective region.Maintain strong relationships with all Marketing functions outside of Marketing Operations; Digital, Music, Sports, Comms, and Brand Marketing departments, as well as and other functions at HQ to ensure the development of required sales tools and programs.Track and manage a budget, along with working to obtain cpc commitment ("Local Marketing Fund") to support the regional marketing plan.Actively participate in conference calls and face to face meetings with the local Monster Brewing sales teams and distributorsAudit POS order activity to ensure executionPerform any and all additional duties as assigned.Position Requirements:
The ideal candidate will have at least 5 years Marketing and Sales experience in beverage/packaged goodStrong communicationThe ability to create and execute a comprehensive marketingMust be detail oriented with strong time and project managementMust be a collaborative team playerMust be decisive and enforce brand standardsAbility to travel 50% of the timeCandidate should possess a bachelor's degree in business, marketing, or other relatedMust possess excellent Microsoft Office Skills; PowerPoint, Excel & must have proficient knowledge of all Social Media platforms.
Position
Snapshot
Employment Type: Full-Time
Job Type: Exempt
Pay Type: Salary
Pay Range: $65K-75K
Supervisor: Sr. Brand Activation Manager.
Minimum Education: Bachelor's Degree preferred.
Minimum Certification: N/A
Minimum Experience: 5 years Marketing and Sales experience in beverage/packaged good
Age Requirement: 21 years or older
Tools & Equipment Used: Standard Office Equipment
Salary Description
$65K-75K