UNC Health Care
Digital Marketing Coordinator - Integrated Communications
UNC Health Care, Raleigh, North Carolina, United States, 27601
Description
UNC Health Communications and Marketing department is looking for a digital marketing specialist to join our communications and market team focused on cancer care and research at UNC Health and UNC Lineberger Comprehensive Cancer Center.
Reporting to the director of cancer center marketing and communications, this person will support the cancer communications and marketing team and is responsible for developing, monitoring and maintaining the content on websites, assisting with social media content and email communications, and creating content for other projects on an as-needed basis. This person will execute digital content and marketing strategies to support external and internal communications and marketing goals.
The Digital Marketing Specialist partners with internal staff and faculty to ensure that digital content can reach the intended audience, provide a consistent user experience, and convey information in a clear and accessible manner.
Key Responsibilities:
Create, maintain, review, and enhance digital content on external and internal websites and digital properties, including but not limited to social media and email communications.
Ensures that content is compelling, accurate and consistent with brand guidelines.
Builds and maintains positive and collaborative relationships with faculty and staff within UNC Health Cancer Care and UNC Lineberger Comprehensive Cancer Center.
Identifies and implements best practices concerning digital communication practices, strategies and tools.
Support other marketing and communications activities as needed, including content generation for internal and external strategic needs.
Desired Skills/Capabilities:
Two or more years of related digital content experience
Demonstrated digital content experience and hands-on CMS experience
Effective and clear communicator, comfortable managing stakeholder relationships
Detail-oriented and quality-driven
Ability to manage multiple projects and requests with competing deadlines
Knowledge and application of usability and accessibility best practices for the web
Experience with content management, social media and email newsletter platforms
Strong writing and editing skills, and keen attention for adhering to style guidelines
Experience working with large, complex organizations with stakeholders across multiple units and/or healthcare communications and/or higher education communications
Ability to professionally and respectfully collaborate in a diverse organization
Other Information
Other information:
Education Requirements:
● Bachelor's Degree required.
Licensure/Certification Requirements:
Professional Experience Requirements:
● Three or more years of related experience is preferred.
Knowledge/Skills/and Abilities Requirements:
● Must demonstrate excellent written & oral communication skills and a strong understanding of web strategy & design principles. Experience with internet user behavior, web technology, social media marketing, analytics, and web functionality is preferred. Must possess excellent organization, multi-tasking and strategic-thinking skills. Flexibility, good judgment, high energy and attention to detail are essential. Must work as a team player in a fast-paced, creative environment.
Job Details
Legal Employer: NCHEALTH
Entity: Shared Services
Organization Unit: Integrated Communications
Work Type: Full Time
Standard Hours Per Week: 40.00
Salary Range: $27.89 - $40.09 per hour (Hiring Range)
Pay offers are determined by experience and internal equity
Work Assignment Type: Hybrid
Work Schedule: Day Job
Location of Job: US:NC:Raleigh
Exempt From Overtime: Exempt: Yes
This position is employed by NC Health (Rex Healthcare, Inc., d/b/a NC Health), a private, fully-owned subsidiary of UNC Health Care System, in a department that provides shared services to operations across UNC Health Care; except that, if you are currently a UNCHCS State employee already working in a designated shared services department, you may remain a UNCHCS State employee if selected for this job.
Qualified applicants will be considered without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
UNC Health makes reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as applicants and employees with disabilities. All interested applicants are invited to apply for career opportunities. Please email applicant.accommodations@unchealth.unc.edu if you need a reasonable accommodation to search and/or to apply for a career opportunity.
Qualified applicants will be considered without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
UNC Health Communications and Marketing department is looking for a digital marketing specialist to join our communications and market team focused on cancer care and research at UNC Health and UNC Lineberger Comprehensive Cancer Center.
Reporting to the director of cancer center marketing and communications, this person will support the cancer communications and marketing team and is responsible for developing, monitoring and maintaining the content on websites, assisting with social media content and email communications, and creating content for other projects on an as-needed basis. This person will execute digital content and marketing strategies to support external and internal communications and marketing goals.
The Digital Marketing Specialist partners with internal staff and faculty to ensure that digital content can reach the intended audience, provide a consistent user experience, and convey information in a clear and accessible manner.
Key Responsibilities:
Create, maintain, review, and enhance digital content on external and internal websites and digital properties, including but not limited to social media and email communications.
Ensures that content is compelling, accurate and consistent with brand guidelines.
Builds and maintains positive and collaborative relationships with faculty and staff within UNC Health Cancer Care and UNC Lineberger Comprehensive Cancer Center.
Identifies and implements best practices concerning digital communication practices, strategies and tools.
Support other marketing and communications activities as needed, including content generation for internal and external strategic needs.
Desired Skills/Capabilities:
Two or more years of related digital content experience
Demonstrated digital content experience and hands-on CMS experience
Effective and clear communicator, comfortable managing stakeholder relationships
Detail-oriented and quality-driven
Ability to manage multiple projects and requests with competing deadlines
Knowledge and application of usability and accessibility best practices for the web
Experience with content management, social media and email newsletter platforms
Strong writing and editing skills, and keen attention for adhering to style guidelines
Experience working with large, complex organizations with stakeholders across multiple units and/or healthcare communications and/or higher education communications
Ability to professionally and respectfully collaborate in a diverse organization
Other Information
Other information:
Education Requirements:
● Bachelor's Degree required.
Licensure/Certification Requirements:
Professional Experience Requirements:
● Three or more years of related experience is preferred.
Knowledge/Skills/and Abilities Requirements:
● Must demonstrate excellent written & oral communication skills and a strong understanding of web strategy & design principles. Experience with internet user behavior, web technology, social media marketing, analytics, and web functionality is preferred. Must possess excellent organization, multi-tasking and strategic-thinking skills. Flexibility, good judgment, high energy and attention to detail are essential. Must work as a team player in a fast-paced, creative environment.
Job Details
Legal Employer: NCHEALTH
Entity: Shared Services
Organization Unit: Integrated Communications
Work Type: Full Time
Standard Hours Per Week: 40.00
Salary Range: $27.89 - $40.09 per hour (Hiring Range)
Pay offers are determined by experience and internal equity
Work Assignment Type: Hybrid
Work Schedule: Day Job
Location of Job: US:NC:Raleigh
Exempt From Overtime: Exempt: Yes
This position is employed by NC Health (Rex Healthcare, Inc., d/b/a NC Health), a private, fully-owned subsidiary of UNC Health Care System, in a department that provides shared services to operations across UNC Health Care; except that, if you are currently a UNCHCS State employee already working in a designated shared services department, you may remain a UNCHCS State employee if selected for this job.
Qualified applicants will be considered without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
UNC Health makes reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as applicants and employees with disabilities. All interested applicants are invited to apply for career opportunities. Please email applicant.accommodations@unchealth.unc.edu if you need a reasonable accommodation to search and/or to apply for a career opportunity.
Qualified applicants will be considered without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.