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Tata Consultancy Services

Manager Brand Content and Creative

Tata Consultancy Services, Santa Clara, California, us, 95053


Job Description

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Digitate helps enterprises transform their operations across domains using AI and Automation towards an Autonomous Enterprise for improved resilience, assurance, and superior customer experience.

Digitate is looking for a Manager Brand Content and creative. If you’re looking for an opportunity to join an innovative, fun, and dynamic team where your contributions will have a meaningful impact, you just found it!

Qualifications

6+ years creative expertise in design at an agency, design studio or internal marketing teamConceptualize, design and produce on-brand pieces across all mediums (i. e. marketing collateral, illustrations, logos, motion graphics, social media pieces, email templates, printed material, signage, event and booth graphics, swag design), with an emphasis on communication pieces (PowerPoint decks, one-pages, information graphics)Deep understanding of design theory with excellent skills in visual storytelling through color, image, typography, and videoUphold Digitate’ s brand standards and help to ensure a cohesive brandidentity across all of Digitate’ s content.Collaborate with internal teams to create whitepapers, data-driven graphics and vibrant PowerPoint presentations for various audiences.Must have a strong creative portfolio showcasing a variety of work with an emphasis on visual communication, vector illustration and motion graphics.Proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects at minimum), Microsoft PowerPoint, Word and MacOSAbility to create in-depth illustrations, imagery and logos from scratch, without the use of stock assetsComfortable working with small datasets and creating information-based graphicsStrong project and time managementA working knowledge of UX and UI best practices, tools and principlesStrong communication and interpersonal skills requiredCreative problem solver, with careful attention to accuracy and detailSelf-motivated and energetic with a strong sense of urgency

Responsibilities

In this role, you will be driving high priority go-to-market campaigns tied to product launch cycles working across creative disciplines (corporate design, motion graphics, video, web and event experiences)Deliver on a wide-range of projects including demand generation and product marketing assets, landing pages, infographics, guides/eBooks, social media campaigns, event spaces, sales tools, advertising and other go-to-market assets that drive visibilityDevelop and oversee digital and print design projects from conception to delivery, ensuring assets support responsive design principles, e-commerce best practices, and follow corpora te standards related to visual style and branding guidelinesConceptualize and produce short-form video content for all marketing channels including social, product and digitalThis position will work directly with the CMO and cross functional team members to create engaging, robust, and brand-relevant assets across all marketing channelsMust have strong knowledge and experience designing for brand development, product design, and digital media while providing practical design solutions for a wide-ranging audienceStrategize and execute all branding for key portfolio brands including packaging, website, digital content, social media, SWAG, instore presence, and eventsAbility to translate creative across mediums, devices, and platformsDevelop suitable graphics and layouts for brand social media accountsAbility to create and execute GIF animations and motion graphics when necessaryDevelop conceptual features, wireframes, layout and production design for website developmentDevelop and execute visual design standards with a consumer-first mentalityParticipate in initial planning of assets, presenting in creative review meetings to all relevant stakeholders and teamsManage end-to-end projects (the full project lifecycle – from brief and design to production)Work closely with Marketing Team and creative team to execute ad-hoc content creation based on short-term and long-term business needs, trending conversations, competitive activity, and retail requests

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