DoorDash USA
Manager, Ads Marketing, Cx Retention
DoorDash USA, San Francisco, California, United States, 94199
About the Team
The following information provides an overview of the skills, qualities, and qualifications needed for this role.The mission of our Consumer Retention Marketing team is to build lasting relationships with our customers as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products, merchants, and deals that are relevant to them.
About the RoleAs CRM Marketing Manager you will be responsible for communications and programs to increase retention and engagement of our customers across email, SMS, push notifications and in-app messaging. You will be responsible for ideating and executing CRM strategies to increase users order frequency. In this role specifically, you will focus on our most active customers and identify ways to surface personalized merchant selection, trigger customized comms based on user behavior, and strategize around large brand launches.
What You’ll Do
Create the strategy and framework for developing CRM campaigns based on merchant/partner marketing programs
Execute and monitor complex journeys, triggers and automations with static and dynamic content based on partner marketing programs
Partner with CRM lifecycle leads to ensure complementary strategies across merchant marketing programs and existing lifecycle campaigns
Project manage campaigns across internal xfn teams of sales, marketing, creative, and operations
Develop and maintain campaign documentation including campaign overviews, internal calendar, and status documents for cross functional reference
Own preparation and execution of campaign tactics: promotions, in-app banners, emails, and customer lists
Analyze campaign results, develop benchmarks, and create and share regular performance reports
Manage 1-2 direct reports to execute against merchant/partner programs with potential to grow
Qualifications
6+ years experience in the customer retention, email, growth marketing, and/or partner marketing space; people management a plus
Record of driving business results via cross-channel marketing campaigns
Strong stakeholder management and interpersonal skills
Hands on experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems
Ability to work with complex data sets to understand impact and glean insights on the drivers of campaign performance
Extremely organized, dependable, self-motivated & ability to multi-task
Bachelor’s degree or equivalent experience
Why You’ll Love Working at DoorDash
We are leaders - Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
We are doers - We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.
We are learners - We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.
We are customer-obsessed - Our mission is to grow and empower local economies. We are committed to our customers, merchants, and dashers and believe in connecting people with possibility.
We are all DoorDash - The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
We offer great compensation packages and comprehensive health benefits.
CompensationThe location-specific base salary range for this position is listed below. Compensation in other geographies may vary.
Actual compensation within the pay range will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. For roles that are available to be filled remotely, base salary is localized according to employee work location. Please discuss your intended work location with your recruiter for more information.
DoorDash cares about you and your overall well-being, and that’s why we offer a comprehensive benefits package, for full-time employees, that includes healthcare benefits, a 401(k) plan including an employer match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, paid time off, paid parental leave, and several paid holidays, among others.
In addition to base salary, the compensation package for this role also includes opportunities for equity grants.
We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on June 20, 2024.Please see the independent bias audit report covering our use of Covey here.
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The following information provides an overview of the skills, qualities, and qualifications needed for this role.The mission of our Consumer Retention Marketing team is to build lasting relationships with our customers as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products, merchants, and deals that are relevant to them.
About the RoleAs CRM Marketing Manager you will be responsible for communications and programs to increase retention and engagement of our customers across email, SMS, push notifications and in-app messaging. You will be responsible for ideating and executing CRM strategies to increase users order frequency. In this role specifically, you will focus on our most active customers and identify ways to surface personalized merchant selection, trigger customized comms based on user behavior, and strategize around large brand launches.
What You’ll Do
Create the strategy and framework for developing CRM campaigns based on merchant/partner marketing programs
Execute and monitor complex journeys, triggers and automations with static and dynamic content based on partner marketing programs
Partner with CRM lifecycle leads to ensure complementary strategies across merchant marketing programs and existing lifecycle campaigns
Project manage campaigns across internal xfn teams of sales, marketing, creative, and operations
Develop and maintain campaign documentation including campaign overviews, internal calendar, and status documents for cross functional reference
Own preparation and execution of campaign tactics: promotions, in-app banners, emails, and customer lists
Analyze campaign results, develop benchmarks, and create and share regular performance reports
Manage 1-2 direct reports to execute against merchant/partner programs with potential to grow
Qualifications
6+ years experience in the customer retention, email, growth marketing, and/or partner marketing space; people management a plus
Record of driving business results via cross-channel marketing campaigns
Strong stakeholder management and interpersonal skills
Hands on experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems
Ability to work with complex data sets to understand impact and glean insights on the drivers of campaign performance
Extremely organized, dependable, self-motivated & ability to multi-task
Bachelor’s degree or equivalent experience
Why You’ll Love Working at DoorDash
We are leaders - Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
We are doers - We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.
We are learners - We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.
We are customer-obsessed - Our mission is to grow and empower local economies. We are committed to our customers, merchants, and dashers and believe in connecting people with possibility.
We are all DoorDash - The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
We offer great compensation packages and comprehensive health benefits.
CompensationThe location-specific base salary range for this position is listed below. Compensation in other geographies may vary.
Actual compensation within the pay range will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. For roles that are available to be filled remotely, base salary is localized according to employee work location. Please discuss your intended work location with your recruiter for more information.
DoorDash cares about you and your overall well-being, and that’s why we offer a comprehensive benefits package, for full-time employees, that includes healthcare benefits, a 401(k) plan including an employer match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, paid time off, paid parental leave, and several paid holidays, among others.
In addition to base salary, the compensation package for this role also includes opportunities for equity grants.
We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on June 20, 2024.Please see the independent bias audit report covering our use of Covey here.
#J-18808-Ljbffr