Standardmetrics
Marketing Lead
Standardmetrics, San Francisco, California, United States, 94199
Come Build With Us
Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.Standard Metrics is looking for a Marketing Lead to help us grow our brand, create amazing content, evolve our ad strategy, and unlock new channels for customer acquisition. Reporting to the CEO, and partnering with our Product Marketing Lead, you will play a pivotal role at this exciting time as we continue to grow our brand presence in the U.S. and expand into EMEA and APAC.
What You'll Do
Build Standard Metrics’ brand and the way we present ourselves to the startup and venture community
Develop and execute marketing campaigns across multiple channels, including digital, email, content marketing, and virtual and in-person events to drive leads
Execute an omni-channel marketing strategy to collect data and determine best performing lead sources
Leverage historical data from HubSpot to set quarterly goals across channels, work with Product Marketing to develop a clear strategy to meet them, and report out on progress against them
Expand SDR efforts by planning seasonal and relevant content-driven campaigns
Plan and execute events to increase brand awareness and generate leads
Work with the leadership team to define marketing goals and develop plans to achieve them
What You'll Bring
5+ years of marketing experience at B2B SaaS startups
Highly analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions
Experience working with marketing analytics tools and platforms
Enthusiasm for operating in a lean and scrappy manner as we scale our business
Flexibility and adaptability to changing priorities and business needs
Passion for marketing and staying up-to-date with industry trends and developments
Experience working with startups and/or VCs a plus
For our employees, located in the USA, we aim to pay at or above the market rate of US-based tech hubs like San Francisco or NYC. For international roles, we aim to pay top of market for your country. The estimated annual salary for this role is between $135,000-$170,000, plus a competitive equity package. Actual compensation will be determined based on experience and qualifications.
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Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.Standard Metrics is looking for a Marketing Lead to help us grow our brand, create amazing content, evolve our ad strategy, and unlock new channels for customer acquisition. Reporting to the CEO, and partnering with our Product Marketing Lead, you will play a pivotal role at this exciting time as we continue to grow our brand presence in the U.S. and expand into EMEA and APAC.
What You'll Do
Build Standard Metrics’ brand and the way we present ourselves to the startup and venture community
Develop and execute marketing campaigns across multiple channels, including digital, email, content marketing, and virtual and in-person events to drive leads
Execute an omni-channel marketing strategy to collect data and determine best performing lead sources
Leverage historical data from HubSpot to set quarterly goals across channels, work with Product Marketing to develop a clear strategy to meet them, and report out on progress against them
Expand SDR efforts by planning seasonal and relevant content-driven campaigns
Plan and execute events to increase brand awareness and generate leads
Work with the leadership team to define marketing goals and develop plans to achieve them
What You'll Bring
5+ years of marketing experience at B2B SaaS startups
Highly analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions
Experience working with marketing analytics tools and platforms
Enthusiasm for operating in a lean and scrappy manner as we scale our business
Flexibility and adaptability to changing priorities and business needs
Passion for marketing and staying up-to-date with industry trends and developments
Experience working with startups and/or VCs a plus
For our employees, located in the USA, we aim to pay at or above the market rate of US-based tech hubs like San Francisco or NYC. For international roles, we aim to pay top of market for your country. The estimated annual salary for this role is between $135,000-$170,000, plus a competitive equity package. Actual compensation will be determined based on experience and qualifications.
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