Cochlear Limited
Director, Digital Marketing
Cochlear Limited, Colorado Springs, Colorado, United States, 80920
Director, Digital Marketing
The Opportunity
Take the next step in your career now, scroll down to read the full role description and make your application.We have a newly created position for a Digital Marketing Director to join our team and lead our Enterprise Digital Marketing team. This is an exciting time to join Cochlear as we implement our new operating model and focus on accelerating our global Digital Marketing capability and capacity to meet both our short-term and long-term growth.This role is responsible for providing strong leadership across our Digital Marketing teams (circa 30 people) to enable delivery of our omni channel marketing campaigns, as well as designing and implementing the Digital Marketing strategy and global operations, ‘follow-the-sun’ model to support its successful execution and enablement of key countries and regions.This role provides leadership across the following areas:Marketing Technology and AnalyticsDigital Marketing – OutboundDigital Marketing – InboundDigital Experience (Cochlear.com)Responsibilities include:Development of the Digital Marketing Strategy to deliver growth outcomes for both the immediate and longer-term horizon.Triage and prioritise enhancements to Digital Marketing capabilities through accountability and responsibility for the Digital Marketing Accelerator that enables digital projects to move through the delivery process more quickly.Shape a future state digital marketing enablement organisation.Develop and manage digital marketing budgets (within the global marketing budget) and investment cases.Incorporate and adapt the model and associated technologies as the digital marketing technology evolves and changes (e.g., AI)Development of the global operations model to support Cochlear’s digital marketing strategy.Develop and implement the global operations / ‘follow-the-sun’ model to support the successful execution of the Digital Marketing strategy and enablement of key countries and regions; and identify and track KPIs to measure performance.Prioritise the initiatives and operations changes over the short- and longer-term horizons, to deliver maximum efficiency and effectiveness across digital marketing.Advance the team’s ways of working to realise a true global enablement model, including a strong connection of resources located in key countries/regions for in-time-zone support.Lead the Digital Marketing team to be a highly skilled, engaged and high-performance team:Provide leadership to the sub-team responsible for the company’s marketing technologies and data used to engage our customers in omni-channel campaigns and interactions.Provide leadership to the sub-teams responsible for Cochlear’s digital and omni-channel marketing operations for a portfolio of geographies and business units so that established performance KPIs from the strategy are delivered.About You.As we grow our operations, we are looking for people who share our passion for delivering quality hearing solutions to our customers. To add value to Cochlear in this role, you'll be able to demonstrate the following skills and experience:EssentialSignificant experience in commercial / digital marketing roles in large global healthcare companiesSignificant people management experienceDemonstrated global experience in partnering with multiple countries to develop impactful digital marketing strategies.Demonstrated experience in engaging, influencing, motivating and collaborating with senior leaders across multiple geographies and functions to effectively raise the priority of digital marketing strategies / requirements against competing mid- and medium-term strategies.Capable of leading and/or participating effectively on globally matrixed teamsGlobal mind-set and strong business acumenProven ability influencing multiple stakeholders at different levels of an organization, ideally in multiple med-tech or health services categories.Ability to think and work creatively.Excellent communicatorFlexibility to travel globally as required is expected in this role.If you feel that you have the skills and experience to be successful in this role and take on new challenges to build your career with Cochlear, please start your application by clicking the apply button below.How we recognise your contributionWe want Cochlear to be a place where our people truly enjoy coming to work. Through our internal programs and employee benefits, we aim to create an environment where our people will feel value and supported. Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.For more information about Life at Cochlear, visit www.cochlearcareers.comAt Cochlear we value and welcome the unique contributions, perspectives, experiences, and backgrounds of our employees and aim to build a culture that celebrates and leverages these differences, creating a sense of belonging and enabling our people to realise their full potential. We offer flexible working arrangements, and we understand flexibility is not the same for everyone. We're open to a conversation about what flexibility means for you.
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The Opportunity
Take the next step in your career now, scroll down to read the full role description and make your application.We have a newly created position for a Digital Marketing Director to join our team and lead our Enterprise Digital Marketing team. This is an exciting time to join Cochlear as we implement our new operating model and focus on accelerating our global Digital Marketing capability and capacity to meet both our short-term and long-term growth.This role is responsible for providing strong leadership across our Digital Marketing teams (circa 30 people) to enable delivery of our omni channel marketing campaigns, as well as designing and implementing the Digital Marketing strategy and global operations, ‘follow-the-sun’ model to support its successful execution and enablement of key countries and regions.This role provides leadership across the following areas:Marketing Technology and AnalyticsDigital Marketing – OutboundDigital Marketing – InboundDigital Experience (Cochlear.com)Responsibilities include:Development of the Digital Marketing Strategy to deliver growth outcomes for both the immediate and longer-term horizon.Triage and prioritise enhancements to Digital Marketing capabilities through accountability and responsibility for the Digital Marketing Accelerator that enables digital projects to move through the delivery process more quickly.Shape a future state digital marketing enablement organisation.Develop and manage digital marketing budgets (within the global marketing budget) and investment cases.Incorporate and adapt the model and associated technologies as the digital marketing technology evolves and changes (e.g., AI)Development of the global operations model to support Cochlear’s digital marketing strategy.Develop and implement the global operations / ‘follow-the-sun’ model to support the successful execution of the Digital Marketing strategy and enablement of key countries and regions; and identify and track KPIs to measure performance.Prioritise the initiatives and operations changes over the short- and longer-term horizons, to deliver maximum efficiency and effectiveness across digital marketing.Advance the team’s ways of working to realise a true global enablement model, including a strong connection of resources located in key countries/regions for in-time-zone support.Lead the Digital Marketing team to be a highly skilled, engaged and high-performance team:Provide leadership to the sub-team responsible for the company’s marketing technologies and data used to engage our customers in omni-channel campaigns and interactions.Provide leadership to the sub-teams responsible for Cochlear’s digital and omni-channel marketing operations for a portfolio of geographies and business units so that established performance KPIs from the strategy are delivered.About You.As we grow our operations, we are looking for people who share our passion for delivering quality hearing solutions to our customers. To add value to Cochlear in this role, you'll be able to demonstrate the following skills and experience:EssentialSignificant experience in commercial / digital marketing roles in large global healthcare companiesSignificant people management experienceDemonstrated global experience in partnering with multiple countries to develop impactful digital marketing strategies.Demonstrated experience in engaging, influencing, motivating and collaborating with senior leaders across multiple geographies and functions to effectively raise the priority of digital marketing strategies / requirements against competing mid- and medium-term strategies.Capable of leading and/or participating effectively on globally matrixed teamsGlobal mind-set and strong business acumenProven ability influencing multiple stakeholders at different levels of an organization, ideally in multiple med-tech or health services categories.Ability to think and work creatively.Excellent communicatorFlexibility to travel globally as required is expected in this role.If you feel that you have the skills and experience to be successful in this role and take on new challenges to build your career with Cochlear, please start your application by clicking the apply button below.How we recognise your contributionWe want Cochlear to be a place where our people truly enjoy coming to work. Through our internal programs and employee benefits, we aim to create an environment where our people will feel value and supported. Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.For more information about Life at Cochlear, visit www.cochlearcareers.comAt Cochlear we value and welcome the unique contributions, perspectives, experiences, and backgrounds of our employees and aim to build a culture that celebrates and leverages these differences, creating a sense of belonging and enabling our people to realise their full potential. We offer flexible working arrangements, and we understand flexibility is not the same for everyone. We're open to a conversation about what flexibility means for you.
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