ROTH CORPORATION
Director of Digital Marketing
ROTH CORPORATION, Denver, Colorado, United States, 80219
Director of Digital Marketing
Please read the following job description thoroughly to ensure you are the right fit for this role before applying.Reports To: The President
Company
Roth Living is a luxury appliance wholesale distributor based in Denver, Colorado. The company distributes Sub-Zero, Wolf, Cove and Best appliances throughout a fourteen-state region. The business is thriving and celebrating 64 years. Company website: rothliving.com
Culture is important and essential for success! Roth Living is deliberate about hiring the right individuals who support each other to do amazing work! Roth’s growth has been driven by an expanding team of smart, motivated, and caring individuals combined with world-class products. Our company is future-focused with a passion to connect our network with powerful brands that ignite inspiration and innovation!
Description
The Director of Digital Marketing position is responsible for owning, developing, and delivering an omni-channel marketing strategy. Oversight on marketing initiatives and execution are also a critical part of the role. As a distributor, Roth Living always leverages Sub-Zero, Wolf, and Cove’s marketing efforts within the fourteen-state region to increase brand awareness. The role works in collaboration with IT, sales, and finance to drive strategic solutions. Manages small marketing team.
Responsibilities
Omni Channel Optimization: execute and create plan for drive demand for brand preference through media, websites, social media, and CRM along with marketing automation
Management of marketing software platforms
Explore and improve technology utilized to target all audiences (dealers, consumers, and trade professionals)
Leverage marketing opportunities within the sales funnel to drive conversion
Map consumer journey and behaviors, iterate plans as they change
Utilize analytics to track, measure, and compare marketing investments
Own and plan strategies to campaign to all channels
Develop marketing strategies to launch new products, load the sales funnel and drive showroom traffic
Communicate plans with leadership and report results
Partner with internal resources (IT, Finance, HR) to stay current with new enterprise products, technical and marketing solutions
Complete other duties and special projects as assigned
Requirements
Bachelor’s degree in Marketing, Communication, Business Administration or related field required
5+ years’ experience in digital marketing
Previous management experience is preferred
Proficient in Microsoft Office including Outlook, Word, Excel, and PowerPoint
Understanding of marketing trends and integration with technology
Strong written and verbal communication skills
Solution-oriented mindset
Benefits
The company funds a portion of medical and dental insurance plans and provides free to the employee vision, short-term disability, long-term disability, and basic life insurance. The company also provides an employee stock ownership plan for retirement and an employee assistance program.
Job Type:
Full-time
Benefits:
Dental insurance
Employee assistance program
Employee discount
Flexible schedule
Flexible spending account
Health insurance
Life insurance
Paid time off
Parental leave
Retirement plan
Vision insurance
Schedule:
Monday to Friday
Work Location:
In person
#J-18808-Ljbffr
Please read the following job description thoroughly to ensure you are the right fit for this role before applying.Reports To: The President
Company
Roth Living is a luxury appliance wholesale distributor based in Denver, Colorado. The company distributes Sub-Zero, Wolf, Cove and Best appliances throughout a fourteen-state region. The business is thriving and celebrating 64 years. Company website: rothliving.com
Culture is important and essential for success! Roth Living is deliberate about hiring the right individuals who support each other to do amazing work! Roth’s growth has been driven by an expanding team of smart, motivated, and caring individuals combined with world-class products. Our company is future-focused with a passion to connect our network with powerful brands that ignite inspiration and innovation!
Description
The Director of Digital Marketing position is responsible for owning, developing, and delivering an omni-channel marketing strategy. Oversight on marketing initiatives and execution are also a critical part of the role. As a distributor, Roth Living always leverages Sub-Zero, Wolf, and Cove’s marketing efforts within the fourteen-state region to increase brand awareness. The role works in collaboration with IT, sales, and finance to drive strategic solutions. Manages small marketing team.
Responsibilities
Omni Channel Optimization: execute and create plan for drive demand for brand preference through media, websites, social media, and CRM along with marketing automation
Management of marketing software platforms
Explore and improve technology utilized to target all audiences (dealers, consumers, and trade professionals)
Leverage marketing opportunities within the sales funnel to drive conversion
Map consumer journey and behaviors, iterate plans as they change
Utilize analytics to track, measure, and compare marketing investments
Own and plan strategies to campaign to all channels
Develop marketing strategies to launch new products, load the sales funnel and drive showroom traffic
Communicate plans with leadership and report results
Partner with internal resources (IT, Finance, HR) to stay current with new enterprise products, technical and marketing solutions
Complete other duties and special projects as assigned
Requirements
Bachelor’s degree in Marketing, Communication, Business Administration or related field required
5+ years’ experience in digital marketing
Previous management experience is preferred
Proficient in Microsoft Office including Outlook, Word, Excel, and PowerPoint
Understanding of marketing trends and integration with technology
Strong written and verbal communication skills
Solution-oriented mindset
Benefits
The company funds a portion of medical and dental insurance plans and provides free to the employee vision, short-term disability, long-term disability, and basic life insurance. The company also provides an employee stock ownership plan for retirement and an employee assistance program.
Job Type:
Full-time
Benefits:
Dental insurance
Employee assistance program
Employee discount
Flexible schedule
Flexible spending account
Health insurance
Life insurance
Paid time off
Parental leave
Retirement plan
Vision insurance
Schedule:
Monday to Friday
Work Location:
In person
#J-18808-Ljbffr