Chobani
Assistant Shopper Marketing Manager (New York, NY)
Chobani, New York, New York, us, 10261
Summary
Shopper Marketing is responsible for total ownership of all Shopper Marketing plans for select key retail customers within the channels of business. In this role, the Assistant Shopper Marketing Manager will cultivate shopper marketing strategies that effectively drive shopper awareness and action with our product portfolio while also achieving key business objectives nationally. The Assistant Manager, Shopper Marketing is responsible for increasing engagement nationally and through e-commerce platforms and measuring effectiveness of those programs. They are accountable for the growth of the key category/brand/platforms and work closely with their Sales, Insights and Marketing Communications counterparts to achieve these results. Under the guidance of the Sr. Manager, Shopper Marketing, they develop the retail go to market plans for national support to ensure the right consumer/shopper engagement plans. The focus will be to aim to increase growth and market share through all levers (FSI’s, display, promo, etc.) and measure the effectiveness of shopper marketing programs nationally and at key accounts.
Responsibilities
Work with Sr. Manager to build ground-up program development for national execution that is rooted in shopper insights and addresses retailer & shopper needs, while retaining the ability to react to competitor and market conditions. Identifies and negotiates contracts to lead the work of external agencies and vendors in support of Shopper Marketing efforts. Supports the annual budgeting process including analysis/key takeaways from internal and external sources, and return on investment calculations. Own the digital shelf for retail product pages inclusive of standard product descriptions and enhanced content. Collaborate with Creative on marketing materials developed for product pages. Identify and implement process improvements for product page content creation and execution with internal and external partners. Work with Sr. Manager on creative development from start to finish with cross-functional collaboration. Recommends the best vehicles to achieve business objectives and meet brand strategies and leads the execution of final Shopper Marketing plans (timelines, budget, shopper experience) Coordinates Sales, Category Management, Insights and Shopper Marketing efforts to ensure strategic linkage across initiatives and find potential commonalities. Partner with Shopper Marketing team members to optimize sales execution in tandem with Consumer Development efforts including proper lead time and all information necessary. Transform insights into valuable contributions by creating solutions that convert shoppers into buyers. Create and lead pre and post return on investment system for all implemented shopper marketing programs in an effort to drive continuous improvement for future programming. Help lead effectiveness of shopper marketing dollars alongside Sr. Manager and share broadly with organization. Complete additional tasks as assigned by manager.
Requirements
Bachelor’s degree required in a related field 3+ years of CPG customer sales/marketing/agency experience required Experience engaging/collaborating directly with customers to develop and launch joint shopper solutions Familiarity and experience with food retail and shopper marketing tactics & vendors Strong project management skills, with the ability to handle multiple tasks simultaneously and complete under tight timelines Ability to optimize executional tactics by striking balance between tried & true with emerging, innovative tactics Experience in leading creative process and providing feedback to internal and external partners Passion for building and maintaining relationships, both internally and externally Ability to work collaboratively and influence cross-functional teams Experience linking strategy to implementation Possesses an entrepreneurial spirit Willingness to travel
About Us
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail. Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company’s philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets. For more information, please visit www.chobani.com and www.lacolombe.com, or follow us on Facebook, Twitter, Instagram and LinkedIn. Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws. #LI-KC1 Compensation Range: $78,400.00 - $117,600.00, plus bonus.
Shopper Marketing is responsible for total ownership of all Shopper Marketing plans for select key retail customers within the channels of business. In this role, the Assistant Shopper Marketing Manager will cultivate shopper marketing strategies that effectively drive shopper awareness and action with our product portfolio while also achieving key business objectives nationally. The Assistant Manager, Shopper Marketing is responsible for increasing engagement nationally and through e-commerce platforms and measuring effectiveness of those programs. They are accountable for the growth of the key category/brand/platforms and work closely with their Sales, Insights and Marketing Communications counterparts to achieve these results. Under the guidance of the Sr. Manager, Shopper Marketing, they develop the retail go to market plans for national support to ensure the right consumer/shopper engagement plans. The focus will be to aim to increase growth and market share through all levers (FSI’s, display, promo, etc.) and measure the effectiveness of shopper marketing programs nationally and at key accounts.
Responsibilities
Work with Sr. Manager to build ground-up program development for national execution that is rooted in shopper insights and addresses retailer & shopper needs, while retaining the ability to react to competitor and market conditions. Identifies and negotiates contracts to lead the work of external agencies and vendors in support of Shopper Marketing efforts. Supports the annual budgeting process including analysis/key takeaways from internal and external sources, and return on investment calculations. Own the digital shelf for retail product pages inclusive of standard product descriptions and enhanced content. Collaborate with Creative on marketing materials developed for product pages. Identify and implement process improvements for product page content creation and execution with internal and external partners. Work with Sr. Manager on creative development from start to finish with cross-functional collaboration. Recommends the best vehicles to achieve business objectives and meet brand strategies and leads the execution of final Shopper Marketing plans (timelines, budget, shopper experience) Coordinates Sales, Category Management, Insights and Shopper Marketing efforts to ensure strategic linkage across initiatives and find potential commonalities. Partner with Shopper Marketing team members to optimize sales execution in tandem with Consumer Development efforts including proper lead time and all information necessary. Transform insights into valuable contributions by creating solutions that convert shoppers into buyers. Create and lead pre and post return on investment system for all implemented shopper marketing programs in an effort to drive continuous improvement for future programming. Help lead effectiveness of shopper marketing dollars alongside Sr. Manager and share broadly with organization. Complete additional tasks as assigned by manager.
Requirements
Bachelor’s degree required in a related field 3+ years of CPG customer sales/marketing/agency experience required Experience engaging/collaborating directly with customers to develop and launch joint shopper solutions Familiarity and experience with food retail and shopper marketing tactics & vendors Strong project management skills, with the ability to handle multiple tasks simultaneously and complete under tight timelines Ability to optimize executional tactics by striking balance between tried & true with emerging, innovative tactics Experience in leading creative process and providing feedback to internal and external partners Passion for building and maintaining relationships, both internally and externally Ability to work collaboratively and influence cross-functional teams Experience linking strategy to implementation Possesses an entrepreneurial spirit Willingness to travel
About Us
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail. Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company’s philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets. For more information, please visit www.chobani.com and www.lacolombe.com, or follow us on Facebook, Twitter, Instagram and LinkedIn. Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws. #LI-KC1 Compensation Range: $78,400.00 - $117,600.00, plus bonus.