NewtonX
Senior Manager, Brand & Content
NewtonX, New York, New York, us, 10261
About NewtonX
From Google, to McKinsey, to The Wall Street Journal-the world's leading businesses find their advantage with NewtonX. We're the only B2B research company that solves the challenges of today's insights leaders by connecting them with verified business expertise.
Our AI-driven algorithm-the NewtonX Graph-custom recruits the perfect audience for your business question from an open network of 1.1 billion professionals across 140 industries. Every professional is 100% verified, so brands can make their next bold move with confidence. Together with our clients, we're ushering in a new standard of truth in B2B insights.
About the Role
This role offers a unique opportunity for an inspiring, executional and brand leader to drive our brand evolution and story in a dynamic environment. Key to this role is shaping NewtonX's narratives and story, in addition to owning and managing the brand. You will be responsible for the verbal and visual identity and its evolution, with the responsibility to communicate how to use the brand to the entire organization. You will also lead content development that will be the foundation of marketing campaigns.
The ideal candidate has a passion for understanding the customer, storytelling and the power of a strong brand. The Senior Manager of Brand and Content will lead the Brand Marketing team at NewtonX and report to the Chief Marketing Officer.
Responsibilities
This position has a wide communications remit in order to ensure success. The right candidate will oversee all corners of the GTM brand.Collaborate on annual marketing strategy and execution plan.Responsible for evolving and implementing the brand strategy and identity across all touch points.A natural story-teller, you can apply our verbal identity and infuse the value of NewtonX into every piece of content whether authored or just edited.Lead a communications and thought leadership strategy that elevates NewtonX, increases its reach, and further establishes expertise and credibility. Subsequently, you can set and manage a high-volume publishing calendar across channels, serving multiple teams needs.Provide creative direction and manage a designer in addition to contractors and agencies deliverables.Partner closely with Revenue Marketing to ensure Brand Marketing supports ads, search, seo, email and event strategy, content and creative while managing multiple deliverables on tight timelines.Provide guidance and oversight to ensure alignment and consistency with NewtonX's core messaging across a range of outward-facing materials.Develop and track metrics for success and engagement of Brand Marketing's work and tie it back to industry benchmarks, business performance and Marketing dept goals.Lead cross functional work streams with People & Talent to support our employer brand and CSR efforts, and partner with Product to inform our GTM and Professionals survey and expert interview experience.Oversee brand governance and creative operation efforts to ensure the brand is used consistently across different groups of stakeholders who need different levels of access and training.About You
6-8+ years of communication and marketing experience, writing, editing and managing a brand and campaigns.Experience working in B2B Marketing and Account Based Marketing strategies and tools is a plus but not required.Proficient in marketing and design tools such as Hubspot, Figma, Demandbase, Google Analytics, Adobe CCStrength operating in a high-paced, multi-issue environment, in which work is often responsive to news cycles and industry trends.You are curious and a natural relationship builder.You are a strong writer and with a good sense of design and usability.The idea of building something from scratch excites you.Strong executive presence and experience interfacing with C-Suite internally and externally.You are super organized and can manage and delegate a high-volume of deliverables across many stakeholders.Based in NYC preferred but not required.What we offer
Competitive compensation based on experience - base salary range of 110-120K, performance based bonus and equityCareer advancement and development opportunities.Excellent medical, dental, and vision coverage for you and your dependents.401k match with immediate vesting.Health savings/flexible savings account, life insurance, and pre-tax commuter benefits.Paid time off: vacation, holidays, sick, and parental leave.A diverse, collaborative, and positive culture where we invest in and celebrate each other's success.Good vibes (happy hours, team projects, and retreats).
NewtonX is proud to be an equal opportunity workplace. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity/expression, age, status as a protected veteran, status as an individual with a disability, or any other applicable legally protected characteristics.
From Google, to McKinsey, to The Wall Street Journal-the world's leading businesses find their advantage with NewtonX. We're the only B2B research company that solves the challenges of today's insights leaders by connecting them with verified business expertise.
Our AI-driven algorithm-the NewtonX Graph-custom recruits the perfect audience for your business question from an open network of 1.1 billion professionals across 140 industries. Every professional is 100% verified, so brands can make their next bold move with confidence. Together with our clients, we're ushering in a new standard of truth in B2B insights.
About the Role
This role offers a unique opportunity for an inspiring, executional and brand leader to drive our brand evolution and story in a dynamic environment. Key to this role is shaping NewtonX's narratives and story, in addition to owning and managing the brand. You will be responsible for the verbal and visual identity and its evolution, with the responsibility to communicate how to use the brand to the entire organization. You will also lead content development that will be the foundation of marketing campaigns.
The ideal candidate has a passion for understanding the customer, storytelling and the power of a strong brand. The Senior Manager of Brand and Content will lead the Brand Marketing team at NewtonX and report to the Chief Marketing Officer.
Responsibilities
This position has a wide communications remit in order to ensure success. The right candidate will oversee all corners of the GTM brand.Collaborate on annual marketing strategy and execution plan.Responsible for evolving and implementing the brand strategy and identity across all touch points.A natural story-teller, you can apply our verbal identity and infuse the value of NewtonX into every piece of content whether authored or just edited.Lead a communications and thought leadership strategy that elevates NewtonX, increases its reach, and further establishes expertise and credibility. Subsequently, you can set and manage a high-volume publishing calendar across channels, serving multiple teams needs.Provide creative direction and manage a designer in addition to contractors and agencies deliverables.Partner closely with Revenue Marketing to ensure Brand Marketing supports ads, search, seo, email and event strategy, content and creative while managing multiple deliverables on tight timelines.Provide guidance and oversight to ensure alignment and consistency with NewtonX's core messaging across a range of outward-facing materials.Develop and track metrics for success and engagement of Brand Marketing's work and tie it back to industry benchmarks, business performance and Marketing dept goals.Lead cross functional work streams with People & Talent to support our employer brand and CSR efforts, and partner with Product to inform our GTM and Professionals survey and expert interview experience.Oversee brand governance and creative operation efforts to ensure the brand is used consistently across different groups of stakeholders who need different levels of access and training.About You
6-8+ years of communication and marketing experience, writing, editing and managing a brand and campaigns.Experience working in B2B Marketing and Account Based Marketing strategies and tools is a plus but not required.Proficient in marketing and design tools such as Hubspot, Figma, Demandbase, Google Analytics, Adobe CCStrength operating in a high-paced, multi-issue environment, in which work is often responsive to news cycles and industry trends.You are curious and a natural relationship builder.You are a strong writer and with a good sense of design and usability.The idea of building something from scratch excites you.Strong executive presence and experience interfacing with C-Suite internally and externally.You are super organized and can manage and delegate a high-volume of deliverables across many stakeholders.Based in NYC preferred but not required.What we offer
Competitive compensation based on experience - base salary range of 110-120K, performance based bonus and equityCareer advancement and development opportunities.Excellent medical, dental, and vision coverage for you and your dependents.401k match with immediate vesting.Health savings/flexible savings account, life insurance, and pre-tax commuter benefits.Paid time off: vacation, holidays, sick, and parental leave.A diverse, collaborative, and positive culture where we invest in and celebrate each other's success.Good vibes (happy hours, team projects, and retreats).
NewtonX is proud to be an equal opportunity workplace. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity/expression, age, status as a protected veteran, status as an individual with a disability, or any other applicable legally protected characteristics.