Liberty Science Center
Manager of Digital Media
Liberty Science Center, Jersey City, New Jersey, United States, 07390
The RoleThe Manager of Digital Media is responsible for executing Liberty Science Center's brand across a variety of social media channels. This includes a heavy focus on:
collaborating with LSC's Communication Director to implement a social media strategy that continues to drive our mission, increase online audiences, enhance our marketing, and increase tickets sales in line with LSC's growth strategy;maintaining the brand content on our website (LSC.org);managing and maintaining LSC's social media presence, including posting content,responding to comments and messages, and managing brand sentiment;creating and curating engaging and shareable content across all social media platforms (in collaboration with the team);growing LSC's audiences via active, meaningful, and targeted social engagement;working with an outside advertising agency to support the paid digital components of LSC's marketing campaignsIn addition, the Manager oversees a complex calendar of programs and is the primary writer for the digital team. The Manager of Digital Media is LSC's onsite reporter, telling our brand story across multiple channels for a wide variety of audiences.
This position reports to the Communications Director. The Manager will also collaborate frequently across internal teams (photo, video, graphic design, editing, STEM education, and with other content area experts) to develop and execute digital content.
What You'll BringThe ideal candidate has proven experience developing and executing successful social and digital media campaigns. Leading with curiosity comes second nature to you! The thought of diving into a variety of experiences to uncover interesting details and story angles that strategically inform and inspire action amongst diverse audiences excites you. You're on top of social media and digital trends both from personal experience, as well as from ongoing, self-driven professional development. You're able to marry traditional journalistic storytelling practices with content that connects with digital audiences. Easily able to collaborate in a team environment, ultimately you're a self-starter who prefers to work on a variety of projects simultaneously while managing deadlines. Lastly, you are inspired by Liberty Science Center's brand and mission and are eager to use your marketing skills to increase our impact.
What You'll DoBelow is an overview of your essential functions. Please note this is not an exhaustive list as new responsibilities can be added as business needs demand.
Website Management
Oversee the management of all content on LSC.org and SciTechScity.com working closely with cross departmental product owners, and the in-house creative team (photo, video, graphic design, editor)Work with Digital Communications Coordinator to set up and manage photo and video shootsLiaise with external web developers to enhance customer experience on LSC.org and implement ticketing innovationsSocial Media
Help to define and execute a social media strategy that supports institutional goals, balancing sales promotions with interesting content to foster an engaged online communityResponsible for day-to-day social media activity, ensuring consistency of messages across multiple networks and continuous monitoring of all sitesContribute to PR efforts by providing media support as needed, help maintain a social media influencer program, and participate in marketing eventsWork with cross-divisional teams and external partners to generate interesting contentStay up to date with pop culture, education, and tourism social media trends to connect LSC to the larger online conversationAdvertising
Manage a budget used to support LSC's rich content social media strategy and boosting of organic contentWork with the internal Marketing Team and external advertising agency on digital advertising components of LSC advertising campaignsP referred Knowledge, Skills, and Abilities (KSAs)
The ideal candidate possesses a combination of the following KSAs:
Excellent verbal and written communication skills, and meticulous attention to detailAbility to work in a fast-paced environment on multiple projects and initiativesStrong interpersonal skills and proven ability to foster collaborationAbility to work well as a team member or independentlyProactive problem-solving skillsA sincere openness to viewing the world from others' perspectives and the ability to proactively identify resources that guide effective and respectful content creationProject management experience is helpful, as is enthusiasm for science and educationPreferred Qualification s and ExperienceThe ideal candidate possesses a combination of the following education and/or equivalent experience:
Requires Bachelor's degree, with a major in Advertising, Communications, Marketing, Public Relations, New Media, Journalism or related field3 years of relevant work experienceBasic HTML and comfort with a variety of CMS platformsSolid understanding of the social media universe, including Facebook, Instagram, YouTube, X, Snapchat, LinkedIn, TikTok, blogging, and a desire to keep up with new and emerging trends and platformsTop notch writing skills that can be adjusted for multiple audiences and intentionsExceptional organization skills and project managementEffective in-person, virtual, and email interviewer adept at uncovering interesting details and anglesBasic photo and video editing skillsAdvertising agency experience is a plusClassification
and ScheduleThe Manager of Digital Media is a full-time, exempt position, that is bonus and benefits eligible.
This is a full-time position. Some evening and weekend hours will be expected. This position has a particular obligation to help support the weekly LSC After Dark adult-only events
Supervisory ResponsibilitiesThis role provides leadership for the Coordinator of Digital Media and helps to supervise interns and freelance creative contributors.
CompensationLiberty Science Center offers a competitive salary in the range of $55,000-$65,000 depending on experience. In addition to compensation, Liberty Science Center offersa generous benefits and perks package for all eligible full-time employees, including:
Medical, dental, vision and life insurance403(b) company match up to 3%Generous paid vacation timeAdditional week of vacation after 4 years of full-time serviceUnlimited sick daysLong-term disability coverageFlexible spending accountsCommuter benefitsPaid jury dutyPet insuranceLSC membership25% staff discount in the LSC store15% staff discount in cafeteria
Physical/Environmental DemandsLSC may make reasonable accommodations to enable qualified individuals with a disability to perform the essential functions of the job to the extent that LSC may do so without undue hardship.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The Manager will operate standard office equipment, such as computer, phone, and a scanner. The person must be able to navigate the museum experiences to gather content as necessary, stand for long periods of time, maneuver quickly through crowds, and tolerate busy and loud environments.
LSC's Work Culture at a GlimpseLiberty Science Center prides itself on fostering a culture that enables all employees to experience a sense of pleasure, passion, and purpose while in the workplace. We believe in embracing and driving change, inspiring fun and learning, and creating a positive and family friendly team spirit. Our differences as individuals (race, gender, age, cultural heritage, physical ability, education and lifestyle) are an asset and contribute to our ability to drive innovation. Lastly, at the heart of our work culture is the commitment to delivering a "wow factor" through our exceptional customer service to not only our guests but also one another.
Our EnvironmentLiberty Science Center is located in a beautiful waterfront state park in Jersey City, New Jersey. Not only is Jersey City easy to get to from any points in Northern NJ and Manhattan, but it also holds the title of the most diverse city in the United States. Employees have access to free parking, the Hudson-Bergen Light Rail, and the NJ PATH train. In addition, all employees have access to a terrace with stunning NYC views.
TravelThis position will occasionally require off-site travel.
Liberty Science Center is an equal opportunity employer committed to fostering an inclusive and innovative environment with the best employees. We, therefore, provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, military service, marital status, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.To find out more, visit lsc.org or follow us on Facebook, LinkedIn or Twitter.
collaborating with LSC's Communication Director to implement a social media strategy that continues to drive our mission, increase online audiences, enhance our marketing, and increase tickets sales in line with LSC's growth strategy;maintaining the brand content on our website (LSC.org);managing and maintaining LSC's social media presence, including posting content,responding to comments and messages, and managing brand sentiment;creating and curating engaging and shareable content across all social media platforms (in collaboration with the team);growing LSC's audiences via active, meaningful, and targeted social engagement;working with an outside advertising agency to support the paid digital components of LSC's marketing campaignsIn addition, the Manager oversees a complex calendar of programs and is the primary writer for the digital team. The Manager of Digital Media is LSC's onsite reporter, telling our brand story across multiple channels for a wide variety of audiences.
This position reports to the Communications Director. The Manager will also collaborate frequently across internal teams (photo, video, graphic design, editing, STEM education, and with other content area experts) to develop and execute digital content.
What You'll BringThe ideal candidate has proven experience developing and executing successful social and digital media campaigns. Leading with curiosity comes second nature to you! The thought of diving into a variety of experiences to uncover interesting details and story angles that strategically inform and inspire action amongst diverse audiences excites you. You're on top of social media and digital trends both from personal experience, as well as from ongoing, self-driven professional development. You're able to marry traditional journalistic storytelling practices with content that connects with digital audiences. Easily able to collaborate in a team environment, ultimately you're a self-starter who prefers to work on a variety of projects simultaneously while managing deadlines. Lastly, you are inspired by Liberty Science Center's brand and mission and are eager to use your marketing skills to increase our impact.
What You'll DoBelow is an overview of your essential functions. Please note this is not an exhaustive list as new responsibilities can be added as business needs demand.
Website Management
Oversee the management of all content on LSC.org and SciTechScity.com working closely with cross departmental product owners, and the in-house creative team (photo, video, graphic design, editor)Work with Digital Communications Coordinator to set up and manage photo and video shootsLiaise with external web developers to enhance customer experience on LSC.org and implement ticketing innovationsSocial Media
Help to define and execute a social media strategy that supports institutional goals, balancing sales promotions with interesting content to foster an engaged online communityResponsible for day-to-day social media activity, ensuring consistency of messages across multiple networks and continuous monitoring of all sitesContribute to PR efforts by providing media support as needed, help maintain a social media influencer program, and participate in marketing eventsWork with cross-divisional teams and external partners to generate interesting contentStay up to date with pop culture, education, and tourism social media trends to connect LSC to the larger online conversationAdvertising
Manage a budget used to support LSC's rich content social media strategy and boosting of organic contentWork with the internal Marketing Team and external advertising agency on digital advertising components of LSC advertising campaignsP referred Knowledge, Skills, and Abilities (KSAs)
The ideal candidate possesses a combination of the following KSAs:
Excellent verbal and written communication skills, and meticulous attention to detailAbility to work in a fast-paced environment on multiple projects and initiativesStrong interpersonal skills and proven ability to foster collaborationAbility to work well as a team member or independentlyProactive problem-solving skillsA sincere openness to viewing the world from others' perspectives and the ability to proactively identify resources that guide effective and respectful content creationProject management experience is helpful, as is enthusiasm for science and educationPreferred Qualification s and ExperienceThe ideal candidate possesses a combination of the following education and/or equivalent experience:
Requires Bachelor's degree, with a major in Advertising, Communications, Marketing, Public Relations, New Media, Journalism or related field3 years of relevant work experienceBasic HTML and comfort with a variety of CMS platformsSolid understanding of the social media universe, including Facebook, Instagram, YouTube, X, Snapchat, LinkedIn, TikTok, blogging, and a desire to keep up with new and emerging trends and platformsTop notch writing skills that can be adjusted for multiple audiences and intentionsExceptional organization skills and project managementEffective in-person, virtual, and email interviewer adept at uncovering interesting details and anglesBasic photo and video editing skillsAdvertising agency experience is a plusClassification
and ScheduleThe Manager of Digital Media is a full-time, exempt position, that is bonus and benefits eligible.
This is a full-time position. Some evening and weekend hours will be expected. This position has a particular obligation to help support the weekly LSC After Dark adult-only events
Supervisory ResponsibilitiesThis role provides leadership for the Coordinator of Digital Media and helps to supervise interns and freelance creative contributors.
CompensationLiberty Science Center offers a competitive salary in the range of $55,000-$65,000 depending on experience. In addition to compensation, Liberty Science Center offersa generous benefits and perks package for all eligible full-time employees, including:
Medical, dental, vision and life insurance403(b) company match up to 3%Generous paid vacation timeAdditional week of vacation after 4 years of full-time serviceUnlimited sick daysLong-term disability coverageFlexible spending accountsCommuter benefitsPaid jury dutyPet insuranceLSC membership25% staff discount in the LSC store15% staff discount in cafeteria
Physical/Environmental DemandsLSC may make reasonable accommodations to enable qualified individuals with a disability to perform the essential functions of the job to the extent that LSC may do so without undue hardship.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The Manager will operate standard office equipment, such as computer, phone, and a scanner. The person must be able to navigate the museum experiences to gather content as necessary, stand for long periods of time, maneuver quickly through crowds, and tolerate busy and loud environments.
LSC's Work Culture at a GlimpseLiberty Science Center prides itself on fostering a culture that enables all employees to experience a sense of pleasure, passion, and purpose while in the workplace. We believe in embracing and driving change, inspiring fun and learning, and creating a positive and family friendly team spirit. Our differences as individuals (race, gender, age, cultural heritage, physical ability, education and lifestyle) are an asset and contribute to our ability to drive innovation. Lastly, at the heart of our work culture is the commitment to delivering a "wow factor" through our exceptional customer service to not only our guests but also one another.
Our EnvironmentLiberty Science Center is located in a beautiful waterfront state park in Jersey City, New Jersey. Not only is Jersey City easy to get to from any points in Northern NJ and Manhattan, but it also holds the title of the most diverse city in the United States. Employees have access to free parking, the Hudson-Bergen Light Rail, and the NJ PATH train. In addition, all employees have access to a terrace with stunning NYC views.
TravelThis position will occasionally require off-site travel.
Liberty Science Center is an equal opportunity employer committed to fostering an inclusive and innovative environment with the best employees. We, therefore, provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, military service, marital status, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.To find out more, visit lsc.org or follow us on Facebook, LinkedIn or Twitter.