LGCY Power
Customer Marketing Manager
LGCY Power, Lehi, Utah, United States, 84043
About LGCY Power
LGCY Power is seeking highly motivated industry specialists to join our growing team of elite solar professionals. We are seeking individuals that are ready to help us deliver on our mission: to provide an extraordinary customer experience while becoming the best version of ourselves and helping others to do the same. LGCY is one of the fastest growing residential solar providers in the nation since 2014 and has been recognized as "Best Places to Work" by Glassdoor.
Position Description
LGCY Power is seeking a Customer Marketing Manager to work closely with our marketing and customer service teams. The Customer Marketing Manager will work collaboratively with internal and external departments to create and execute effective marketing strategies aimed at enhancing customer experience, retention, and growth. This position is responsible for developing and managing comprehensive customer marketing programs, from email campaigns to customer research, ensuring an extraordinary customer experience.
ResponsibilitiesDevelop and execute email marketing campaigns.Manage customer lifecycle marketing and upsell strategies.Create customer-facing marketing materials, including fliers and leave-behinds.Conduct customer surveys and analyze the results.Perform customer experience research and implement improvements.Lead Voice of Customer (VoC) research initiatives.Develop and manage retention marketing efforts, including emails and mailers.Generate customer reviews and testimonials.Plan and execute advertisement campaigns.Develop website messaging, content, copy, and strategy.Provide marketing support for partners and canvassing teams.Create and implement marketing plans to enhance customer engagement and satisfaction.Prioritize the experience and growth of existing customers through effective customer outreach programs.Evaluate the effectiveness of marketing campaigns and discover new ways to increase engagement.Prepare and present reports on campaign outcomes as well as potential resolutions to better support our customers.Createcustomer education programs to encourage customer knowledge about our products and services.Encourage customers to act as advocates for your brand by creating and maintaining customer advocate program.Any other duties assigned.Skills and Qualifications
Bachelor's degree in Marketing, Business, or related field.3+ years of experience in customer marketing or a related role.Experience with customer marketing for solar.Strong understanding of email marketing platforms and CRM systems.Experience in customer lifecycle management and retention strategies.Excellent verbal and written communication skills.Proficient in using marketing tools and software.Ability to work in a fast-paced and dynamic environment.Strong analytical skills and attention to detail.Creative thinker with the ability to develop innovative marketing strategies.What We Offer
Generous 401(k) option with employer match.9 paid holidays.Attractive benefits package including medical, dental, and vision coverage.Opportunity for career development and advancement with a rapidly growing company.High-energy, fun, and friendly culture.Paid Time Off (PTO).
LGCY Power is an Equal Opportunity Employer committed to diversity in the workplace. Consistent with that goal, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, protected veteran status, gender identity, or any other category protected by applicable federal, state, or local laws.
LGCY Power uses the E-Verify employment verification program.
LGCY Power is seeking highly motivated industry specialists to join our growing team of elite solar professionals. We are seeking individuals that are ready to help us deliver on our mission: to provide an extraordinary customer experience while becoming the best version of ourselves and helping others to do the same. LGCY is one of the fastest growing residential solar providers in the nation since 2014 and has been recognized as "Best Places to Work" by Glassdoor.
Position Description
LGCY Power is seeking a Customer Marketing Manager to work closely with our marketing and customer service teams. The Customer Marketing Manager will work collaboratively with internal and external departments to create and execute effective marketing strategies aimed at enhancing customer experience, retention, and growth. This position is responsible for developing and managing comprehensive customer marketing programs, from email campaigns to customer research, ensuring an extraordinary customer experience.
ResponsibilitiesDevelop and execute email marketing campaigns.Manage customer lifecycle marketing and upsell strategies.Create customer-facing marketing materials, including fliers and leave-behinds.Conduct customer surveys and analyze the results.Perform customer experience research and implement improvements.Lead Voice of Customer (VoC) research initiatives.Develop and manage retention marketing efforts, including emails and mailers.Generate customer reviews and testimonials.Plan and execute advertisement campaigns.Develop website messaging, content, copy, and strategy.Provide marketing support for partners and canvassing teams.Create and implement marketing plans to enhance customer engagement and satisfaction.Prioritize the experience and growth of existing customers through effective customer outreach programs.Evaluate the effectiveness of marketing campaigns and discover new ways to increase engagement.Prepare and present reports on campaign outcomes as well as potential resolutions to better support our customers.Createcustomer education programs to encourage customer knowledge about our products and services.Encourage customers to act as advocates for your brand by creating and maintaining customer advocate program.Any other duties assigned.Skills and Qualifications
Bachelor's degree in Marketing, Business, or related field.3+ years of experience in customer marketing or a related role.Experience with customer marketing for solar.Strong understanding of email marketing platforms and CRM systems.Experience in customer lifecycle management and retention strategies.Excellent verbal and written communication skills.Proficient in using marketing tools and software.Ability to work in a fast-paced and dynamic environment.Strong analytical skills and attention to detail.Creative thinker with the ability to develop innovative marketing strategies.What We Offer
Generous 401(k) option with employer match.9 paid holidays.Attractive benefits package including medical, dental, and vision coverage.Opportunity for career development and advancement with a rapidly growing company.High-energy, fun, and friendly culture.Paid Time Off (PTO).
LGCY Power is an Equal Opportunity Employer committed to diversity in the workplace. Consistent with that goal, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, protected veteran status, gender identity, or any other category protected by applicable federal, state, or local laws.
LGCY Power uses the E-Verify employment verification program.