Walmart
Brand Manager, Marketing Planning And Strategy
Walmart, San Bruno, California, United States, 94066
Position Summary...
What you'll do...
Walmart Connect is Walmart's advertising platform. Uniquely designed to reach hundreds of millions of U.S. shoppers across their entire shopping journey, we connect billions of shopping behaviors to real transactions (both online and in-store), and help marketers truly understand how their marketing drives results.
The Walmart Connect Brand team 's mission is to drive "must buy" status for Connect's ad products across the media industry through awareness and comprehension of our unique value. And support the sales team in their mission to drive incremental advertising revenue. This role will report to the Sr. Manager, Brand Strategy and be responsible for contributing to our mission throug h:
•
Marketing
and
Content
Strategy:
Helps draft and execute annual B2B marketing strategy and ensures alignment with Walmart Connect's overall business strategy and brand objectives. Represents marketing plans in cross-functional team meetings. Shares innovative ways to differentiate Walmart Connect in the marketplace through content and creative in marketing materials and on walmartconnect.com. Reviews and updates cross functional MarCom and messaging planning calendar to ensure consistency and alignment and connects the dots to make recommendations for content to be posted to walmartconnect.com . Leads case study strategy in partnership with Product Marketing.
•
Video
and other project
C
reative Brief Development
: Develops and/or reviews strategic creative briefs for initiative/campaigns and socializes with B2B Creative Services team and /or agency partners. Creates tactical plans based on briefs. In some cases, d rafts initial content for project to be copy edited and created. Reviews target audience, objectives, budget and timeline for all initiatives within a project. Reviews and provides feedback on creative. Manages agency relationship and budgets.
•
Writing
:
Writes first draft of brand narratives, some case studies, key pitch material and sales presentations, other marketing collateral as needed. Reviews materials written or designed by others to ensure brand voice, creative is on brand and on message , providing feedback to coach other creators .
•
Marketing Initiative Implementation and Management:
Manages most or all aspects of sales enablement initiatives assigned . Reviews and approves communications and marketing collateral to ensure a consistent advertiser experience and improved effectiveness.
•
Collaboration:
Collaborates with cross-functional teams (e.g., Category Strategy, Product Marketing , Client Solutions, Creative Services, Sales) to execute on marketing materials, pitch decks, case studies, and ensure s consistent brand messages across all channels. Identifies, collects and shares critical information with cross functional teams and key stakeholders to ensure exceptional execution.
•
Branding:
Be a Brand ambassador and steward for Walmart Connect, ensuring the Brand is represented properly in external mediums and collateral. Understand our Brand research an d metrics and be able to act on them, making recommendations for messaging and tactics.
You'll sweep us off our feet if...
• You thrive in constantly evolving, fast-paced, dynamic environments.
• You're results-oriented with a proven track record of taking ownership to produce exceptional results.
• You build trust quickly and lead by influence with the ability to translate to varied audiences.
• You believe in and prioritize the collective success of the team and are quick to jump in, help, mentor, and coach your fellow team members.
• You are creative and resilient - always looking for new ways to approach problems and drive business performance.
• You enjoy the learning journey and like working with your manager and partners to continue to add to your toolbox.
Minimum Qualifications
• Bachelor's degree in Business , Communications, Marketing or related field
• 5+ years' experience in B2B brand development and management, developing creative briefs, marketing collateral, narratives.
• 3 years experience in digital media
About the Brand Strategy Team at Walmart Connect
We are a team of passionate brand marketers. We lead brand narratives and initiatives, sales enablement, product commercialization, and the voice, look and feel of Walmart Connect. This is an exciting role on a fast-paced team within a rapidly growing business at America's #1 retailer, join us today!
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .
Hoboken, New Jersey US-10279:The annual salary range for this position is $96,000.00-$186,000.00
San Bruno, California US-08848:The annual salary range for this position is $104,000.00-$202,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'
experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Marketing or related field
Masters: Business Administration
Primary Location...
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
What you'll do...
Walmart Connect is Walmart's advertising platform. Uniquely designed to reach hundreds of millions of U.S. shoppers across their entire shopping journey, we connect billions of shopping behaviors to real transactions (both online and in-store), and help marketers truly understand how their marketing drives results.
The Walmart Connect Brand team 's mission is to drive "must buy" status for Connect's ad products across the media industry through awareness and comprehension of our unique value. And support the sales team in their mission to drive incremental advertising revenue. This role will report to the Sr. Manager, Brand Strategy and be responsible for contributing to our mission throug h:
•
Marketing
and
Content
Strategy:
Helps draft and execute annual B2B marketing strategy and ensures alignment with Walmart Connect's overall business strategy and brand objectives. Represents marketing plans in cross-functional team meetings. Shares innovative ways to differentiate Walmart Connect in the marketplace through content and creative in marketing materials and on walmartconnect.com. Reviews and updates cross functional MarCom and messaging planning calendar to ensure consistency and alignment and connects the dots to make recommendations for content to be posted to walmartconnect.com . Leads case study strategy in partnership with Product Marketing.
•
Video
and other project
C
reative Brief Development
: Develops and/or reviews strategic creative briefs for initiative/campaigns and socializes with B2B Creative Services team and /or agency partners. Creates tactical plans based on briefs. In some cases, d rafts initial content for project to be copy edited and created. Reviews target audience, objectives, budget and timeline for all initiatives within a project. Reviews and provides feedback on creative. Manages agency relationship and budgets.
•
Writing
:
Writes first draft of brand narratives, some case studies, key pitch material and sales presentations, other marketing collateral as needed. Reviews materials written or designed by others to ensure brand voice, creative is on brand and on message , providing feedback to coach other creators .
•
Marketing Initiative Implementation and Management:
Manages most or all aspects of sales enablement initiatives assigned . Reviews and approves communications and marketing collateral to ensure a consistent advertiser experience and improved effectiveness.
•
Collaboration:
Collaborates with cross-functional teams (e.g., Category Strategy, Product Marketing , Client Solutions, Creative Services, Sales) to execute on marketing materials, pitch decks, case studies, and ensure s consistent brand messages across all channels. Identifies, collects and shares critical information with cross functional teams and key stakeholders to ensure exceptional execution.
•
Branding:
Be a Brand ambassador and steward for Walmart Connect, ensuring the Brand is represented properly in external mediums and collateral. Understand our Brand research an d metrics and be able to act on them, making recommendations for messaging and tactics.
You'll sweep us off our feet if...
• You thrive in constantly evolving, fast-paced, dynamic environments.
• You're results-oriented with a proven track record of taking ownership to produce exceptional results.
• You build trust quickly and lead by influence with the ability to translate to varied audiences.
• You believe in and prioritize the collective success of the team and are quick to jump in, help, mentor, and coach your fellow team members.
• You are creative and resilient - always looking for new ways to approach problems and drive business performance.
• You enjoy the learning journey and like working with your manager and partners to continue to add to your toolbox.
Minimum Qualifications
• Bachelor's degree in Business , Communications, Marketing or related field
• 5+ years' experience in B2B brand development and management, developing creative briefs, marketing collateral, narratives.
• 3 years experience in digital media
About the Brand Strategy Team at Walmart Connect
We are a team of passionate brand marketers. We lead brand narratives and initiatives, sales enablement, product commercialization, and the voice, look and feel of Walmart Connect. This is an exciting role on a fast-paced team within a rapidly growing business at America's #1 retailer, join us today!
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .
Hoboken, New Jersey US-10279:The annual salary range for this position is $96,000.00-$186,000.00
San Bruno, California US-08848:The annual salary range for this position is $104,000.00-$202,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'
experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Marketing or related field
Masters: Business Administration
Primary Location...
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.