AllCampus
Associate Director of Content Marketing
AllCampus, Little Ferry, New Jersey, us, 07643
Associate Director of Content Marketing
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.SUMMARY:The Associate Director of Content Marketing supports the AllCampus content team, providing guidance to writers, editors, and content specialists to foster their creativity, align creative ideas with marketing strategy, and leverage data and modern practices, such as AI, to create accurate, compelling and effective copy at scale. This role collaborates closely with the EVP of Marketing and VP of Design to ensure the successful execution of content initiatives and achieve AllCampus' and our university partners' goals. The associate director is also responsible for appropriately assigning projects to writers and editors, as well as freelancers, to ensure the timely production of necessary content. They may also take on their own writing projects as needed.ESSENTIAL DUTIES AND RESPONSIBILITIES:Support and develop the content team members, offering mentorship and guidance to enhance their writing, editing, research, communication, and business skills.Collaborate with marketing strategists to review the work of writers and editors and identify opportunities for growth tailored to individual team members.Foster a supportive team environment that promotes learning, encourages versatility in writing, and empowers writers to succeed in creating content for AllCampus partners and various topics, including the AllCampus corporate brand.Work with content specialists to provide insights and recommendations to help AllCampus and its partners engage their audiences effectively, shaping factors such as tone, style, and content utilization across marketing channels.Educate internal and external stakeholders on providing clear feedback and maximizing the value of the content team's contributions.Evaluate and optimize the content team's structure and processes to produce work at scale, including the development of internal content resources, streamlining editorial workflows, implementing content QA processes, researching and implementing new technologies and fostering a balance between generalist and specialist knowledge.Collaborate with cross-functional departments to identify new content and optimization opportunities, while ensuring clear expectations regarding timelines, deliverables, and strategy for each content project.Assist in creating and reporting key metrics for content operations that align with larger marketing and business objectives.Write and edit a broad range of marketing communications for existing and new university partners and AllCampus, including website content, emails, career guides, SEO articles, social media posts and flyers.EDUCATION AND EXPERIENCE:Bachelor's or master's degree in marketing, communications, journalism, or a related field.Additional certifications or specialized training in content marketing, digital marketing, or related areas would be a plus.Minimum of 5-7 years of experience in content marketing, preferably in the education services industry or a related field.Demonstrated experience managing a team of content creators, including writers and freelancers.Demonstrated success in developing and executing content marketing strategies that drive brand awareness, lead generation, and customer engagement.Sound understanding of the education services landscape, including the needs and challenges of educational institutions, students, and stakeholders.Experience in creating and managing content across various platforms, such as websites, blogs, social media, email marketing, and video platforms.Proficiency in utilizing content management systems (CMS), project management software, marketing automation tools and analytics platforms to produce, measure and optimize content performance.Knowledge of SEO best practices and the ability to optimize content for search engines.Excellent writing and editing skills, with demonstrated success in creating compelling and engaging content tailored to different audiences and formats.Strong analytical and data-driven mindset, with the ability to analyze content performance metrics and make recommendations.Comfort with and passion for emerging technologies in content marketing, such as interactive content, personalization and AI platforms.Demonstrated ability to collaborate with cross-functional teams, including marketing, sales and partnership services to align content marketing efforts with overall business goals.The salary range for this position is $87,000-$101,000.AllCampus is committed to creating a culture that is inclusive of race, age, gender or gender identity, ethnicity, religion, nationality, sexual orientation, physical ability, military veteran status and other backgrounds. We continually strive to grow and support our diverse employee population. Read our statement on Diversity, Equity and Inclusion.
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Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.SUMMARY:The Associate Director of Content Marketing supports the AllCampus content team, providing guidance to writers, editors, and content specialists to foster their creativity, align creative ideas with marketing strategy, and leverage data and modern practices, such as AI, to create accurate, compelling and effective copy at scale. This role collaborates closely with the EVP of Marketing and VP of Design to ensure the successful execution of content initiatives and achieve AllCampus' and our university partners' goals. The associate director is also responsible for appropriately assigning projects to writers and editors, as well as freelancers, to ensure the timely production of necessary content. They may also take on their own writing projects as needed.ESSENTIAL DUTIES AND RESPONSIBILITIES:Support and develop the content team members, offering mentorship and guidance to enhance their writing, editing, research, communication, and business skills.Collaborate with marketing strategists to review the work of writers and editors and identify opportunities for growth tailored to individual team members.Foster a supportive team environment that promotes learning, encourages versatility in writing, and empowers writers to succeed in creating content for AllCampus partners and various topics, including the AllCampus corporate brand.Work with content specialists to provide insights and recommendations to help AllCampus and its partners engage their audiences effectively, shaping factors such as tone, style, and content utilization across marketing channels.Educate internal and external stakeholders on providing clear feedback and maximizing the value of the content team's contributions.Evaluate and optimize the content team's structure and processes to produce work at scale, including the development of internal content resources, streamlining editorial workflows, implementing content QA processes, researching and implementing new technologies and fostering a balance between generalist and specialist knowledge.Collaborate with cross-functional departments to identify new content and optimization opportunities, while ensuring clear expectations regarding timelines, deliverables, and strategy for each content project.Assist in creating and reporting key metrics for content operations that align with larger marketing and business objectives.Write and edit a broad range of marketing communications for existing and new university partners and AllCampus, including website content, emails, career guides, SEO articles, social media posts and flyers.EDUCATION AND EXPERIENCE:Bachelor's or master's degree in marketing, communications, journalism, or a related field.Additional certifications or specialized training in content marketing, digital marketing, or related areas would be a plus.Minimum of 5-7 years of experience in content marketing, preferably in the education services industry or a related field.Demonstrated experience managing a team of content creators, including writers and freelancers.Demonstrated success in developing and executing content marketing strategies that drive brand awareness, lead generation, and customer engagement.Sound understanding of the education services landscape, including the needs and challenges of educational institutions, students, and stakeholders.Experience in creating and managing content across various platforms, such as websites, blogs, social media, email marketing, and video platforms.Proficiency in utilizing content management systems (CMS), project management software, marketing automation tools and analytics platforms to produce, measure and optimize content performance.Knowledge of SEO best practices and the ability to optimize content for search engines.Excellent writing and editing skills, with demonstrated success in creating compelling and engaging content tailored to different audiences and formats.Strong analytical and data-driven mindset, with the ability to analyze content performance metrics and make recommendations.Comfort with and passion for emerging technologies in content marketing, such as interactive content, personalization and AI platforms.Demonstrated ability to collaborate with cross-functional teams, including marketing, sales and partnership services to align content marketing efforts with overall business goals.The salary range for this position is $87,000-$101,000.AllCampus is committed to creating a culture that is inclusive of race, age, gender or gender identity, ethnicity, religion, nationality, sexual orientation, physical ability, military veteran status and other backgrounds. We continually strive to grow and support our diverse employee population. Read our statement on Diversity, Equity and Inclusion.
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