SparkCognition
Director of Product Marketing
SparkCognition, Austin, Texas, us, 78716
Who are we and why this opportunity?
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.
SparkCognition, Inc. delivers world-class AI solutions that allow a business to solve their most critical problems, empowering them to run a more sustainable, safer, and profitable business. Our award-winning AI solutions predict future outcomes, optimize processes, and prevent cyberattacks. We partner with the world’s industry leaders to analyze, optimize, and learn from data. We augment human intelligence, drive profitable growth, and achieve operational excellence.
Drive change and create a footprint. Learn more at: SparkCognition
Position Summary:
As a Director of Product Marketing you will be responsible for developing marketing strategies, increasing market share, and ensuring competitiveness by working with internal/external stakeholders. You will be responsible for the portfolio strategy and development, based on our underlying tech stack comprised of machine and deep learning, generative AI, computer vision, natural language processing (NLP), and computational knowledge graphs. You will be naturally curious, a critical thinker, an assertive problem solver, a self-starter, and a strong communicator. You will have a keen eye for detail, strong analytical acumen, project management proficiency, and a passion to do whatever it takes to meet aggressive deadlines.
This role focuses on maximizing near-term opportunities, while also building strategic, long-term programs to increase demand for our products. Operating in a highly cross-functional and entrepreneurial environment, this role will make an immediate, significant impact on the business.
You Will:
Set marketing strategy, analyze market activity, and identify and launch new productsIntegrate user feedback into product updates and positioning.Investigate, quantify, and qualify emerging market trends and opportunitiesDevelop and implement go-to-market strategy and activities for direct and indirect channelsDefine product value and develop supporting tools to impart that understanding for customerPerform competitive analysis toward increasing market shareEstablish target customer, personas, product positioning, messaging, and proof pointsCollect customer feedback to inform messaging, tactics, and product roadmapEvangelize products to customer through demos and trade showsDeliver product enablement materials and training programsCollaborate on the identification and development of core contentWork with demand generation team on campaigns, tactics, and messagesEstablishing relationships with industry analysts
You'll Have:
Bachelor degree in engineering or business. MBA preferred.7+ years of product marketing experience for software products (Experience in the B2B tech space; SaaS is preferred), with at least 2+ years as senior product marketing manager.A demonstrated understanding of data science, advanced analytics, and related fieldsDemonstrated track record gathering customer requirements (VOC), developing product strategy, roadmaps and marketing requirementsExperience conducting competitive analysis and building brand strategyExceptional verbal and written communication skillsAbility to work in a dynamic, fast-paced environment, as a self-starter with demonstrated ability to build peer and executive cross functional relationships.
What are the benefits and perks at SparkCognition?
Our full-time employees and their loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights we offer to our U.S. full-time employees - we’d love to connect and share more!
Evolving culture with the opportunity to drive new ideas and technologyHybrid Work EnvironmentStock Option GrantsGenerous Time Off ProgramsMedical Coverage, and Parental Leave PlansEmployer-Sponsored Lifestyle Spending Account401k with Employer MatchMonthly Technology AllowanceNewly renovated office spaces located near the Domain in Austin, TX and Pleasanton, CA - including fully stocked beverage and snack areas!Contract and temporary roles are not eligible for the above benefits.
SparkCognition is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.
SparkCognition prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
SparkCognition is committed to providing reasonable accommodations throughout the recruiting process. If you need a reasonable accommodation, please contact us to discuss how we can assist you.#J-18808-Ljbffr
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.
SparkCognition, Inc. delivers world-class AI solutions that allow a business to solve their most critical problems, empowering them to run a more sustainable, safer, and profitable business. Our award-winning AI solutions predict future outcomes, optimize processes, and prevent cyberattacks. We partner with the world’s industry leaders to analyze, optimize, and learn from data. We augment human intelligence, drive profitable growth, and achieve operational excellence.
Drive change and create a footprint. Learn more at: SparkCognition
Position Summary:
As a Director of Product Marketing you will be responsible for developing marketing strategies, increasing market share, and ensuring competitiveness by working with internal/external stakeholders. You will be responsible for the portfolio strategy and development, based on our underlying tech stack comprised of machine and deep learning, generative AI, computer vision, natural language processing (NLP), and computational knowledge graphs. You will be naturally curious, a critical thinker, an assertive problem solver, a self-starter, and a strong communicator. You will have a keen eye for detail, strong analytical acumen, project management proficiency, and a passion to do whatever it takes to meet aggressive deadlines.
This role focuses on maximizing near-term opportunities, while also building strategic, long-term programs to increase demand for our products. Operating in a highly cross-functional and entrepreneurial environment, this role will make an immediate, significant impact on the business.
You Will:
Set marketing strategy, analyze market activity, and identify and launch new productsIntegrate user feedback into product updates and positioning.Investigate, quantify, and qualify emerging market trends and opportunitiesDevelop and implement go-to-market strategy and activities for direct and indirect channelsDefine product value and develop supporting tools to impart that understanding for customerPerform competitive analysis toward increasing market shareEstablish target customer, personas, product positioning, messaging, and proof pointsCollect customer feedback to inform messaging, tactics, and product roadmapEvangelize products to customer through demos and trade showsDeliver product enablement materials and training programsCollaborate on the identification and development of core contentWork with demand generation team on campaigns, tactics, and messagesEstablishing relationships with industry analysts
You'll Have:
Bachelor degree in engineering or business. MBA preferred.7+ years of product marketing experience for software products (Experience in the B2B tech space; SaaS is preferred), with at least 2+ years as senior product marketing manager.A demonstrated understanding of data science, advanced analytics, and related fieldsDemonstrated track record gathering customer requirements (VOC), developing product strategy, roadmaps and marketing requirementsExperience conducting competitive analysis and building brand strategyExceptional verbal and written communication skillsAbility to work in a dynamic, fast-paced environment, as a self-starter with demonstrated ability to build peer and executive cross functional relationships.
What are the benefits and perks at SparkCognition?
Our full-time employees and their loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights we offer to our U.S. full-time employees - we’d love to connect and share more!
Evolving culture with the opportunity to drive new ideas and technologyHybrid Work EnvironmentStock Option GrantsGenerous Time Off ProgramsMedical Coverage, and Parental Leave PlansEmployer-Sponsored Lifestyle Spending Account401k with Employer MatchMonthly Technology AllowanceNewly renovated office spaces located near the Domain in Austin, TX and Pleasanton, CA - including fully stocked beverage and snack areas!Contract and temporary roles are not eligible for the above benefits.
SparkCognition is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.
SparkCognition prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
SparkCognition is committed to providing reasonable accommodations throughout the recruiting process. If you need a reasonable accommodation, please contact us to discuss how we can assist you.#J-18808-Ljbffr