Culture Amp
Director of Marketing & SDR Operations San Francisco, CA →
Culture Amp, San Francisco, California, United States, 94199
SPECIAL NOTE: You MUST be currently located or willing to relocate to the San Francisco Bay Area hub location to be considered for this position
If you are interested in applying for this job, please make sure you meet the following requirements as listed below.How you can help make a better world of workAs the Director of Marketing and SDR Operations, you will play a critical role in shaping the future of our marketing and sales development organization and ensuring that we are operating at peak efficiency and effectiveness. The ideal candidate will have experience with marketing and SDR data, process, and technology, with previous experience leading marketing/SDR operations and/or analytics. This is a people leader role, with great emphasis on people growth and engagement focus.You will...Work closely with our Marketing/SDR leadership team to drive more leads and pipeline; help optimize marketing funnel and account-based strategiesPartner with Revenue Operations to improve our GTM strategy, improve conversion; provide insights to Marketing and Sales organizationSupport the marketing/SDR planning process, including planning cadence and period review of marketing/SDR activities across teamsManage, analyze, and summarize the weekly Top of Funnel ForecastWork with the Product team on having product usage inform better marketing to our customersLead annual target setting process, setting goals and benchmarks to marketing/SDR teams.Lead marketing/SDR performance, defining KPIs/OKRs, and implementing measurement systemsBuild processes and strategies and lead projects that will improve marketing/SDR productivityDefine standard reporting and dashboards to provide visibility into business performance, analytics, and ROI.Lead cadence and rhythm of the business, keeping all teams on track towards reaching marketing/SDR goals.Monitor the success of marketing programs, campaigns, and strategic activitiesStay up-to-date with industry trends and best practices to ensure that the company’s marketing/SDR efforts are cutting-edgeYou have...7+ years of experience in leading marketing and/or SDR operations, preferably in the SaaS or technology industryProven track record of developing and implementing successful marketing/SDR operations strategies.Expertise in marketing/SDR automation and technology solutions.Advanced understanding of marketing data, structures, measurement, digital, campaign/audience insights, analytics advertising tools, adtech, and martechExcellent at improving workflow and processes for Inbound and Outbound opportunities conversion optimizationHands-on experience with reporting, analyzing, and optimizing campaigns at scale.Marketing expertise in digital/social media marketing, A/B testing, Google Analytics, Hubspot, Gong, Outreach, 6Sense, Salesforce / Salesforce Marketing cloud.Practical experience with BI platforms (e.g. Tableau, Power BI, Looker)Excellent communication and presentation skills with the ability to influence and persuade stakeholders.Proven leadership and team management skills.Bachelor's degree in Marketing, Business, or a related field.You are...Detail-oriented, organized, and have an eye for detail particularly in the context of building complicated business systems and seeing longer-term implications of certain decisions.A people leader and team player who builds trusted relationships across various departments in a businessProactive in identifying areas of opportunities to gain efficiencies.Passionate about working with a talented and energizing group of Marketing/SDR ops and Rev Ops professionals
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If you are interested in applying for this job, please make sure you meet the following requirements as listed below.How you can help make a better world of workAs the Director of Marketing and SDR Operations, you will play a critical role in shaping the future of our marketing and sales development organization and ensuring that we are operating at peak efficiency and effectiveness. The ideal candidate will have experience with marketing and SDR data, process, and technology, with previous experience leading marketing/SDR operations and/or analytics. This is a people leader role, with great emphasis on people growth and engagement focus.You will...Work closely with our Marketing/SDR leadership team to drive more leads and pipeline; help optimize marketing funnel and account-based strategiesPartner with Revenue Operations to improve our GTM strategy, improve conversion; provide insights to Marketing and Sales organizationSupport the marketing/SDR planning process, including planning cadence and period review of marketing/SDR activities across teamsManage, analyze, and summarize the weekly Top of Funnel ForecastWork with the Product team on having product usage inform better marketing to our customersLead annual target setting process, setting goals and benchmarks to marketing/SDR teams.Lead marketing/SDR performance, defining KPIs/OKRs, and implementing measurement systemsBuild processes and strategies and lead projects that will improve marketing/SDR productivityDefine standard reporting and dashboards to provide visibility into business performance, analytics, and ROI.Lead cadence and rhythm of the business, keeping all teams on track towards reaching marketing/SDR goals.Monitor the success of marketing programs, campaigns, and strategic activitiesStay up-to-date with industry trends and best practices to ensure that the company’s marketing/SDR efforts are cutting-edgeYou have...7+ years of experience in leading marketing and/or SDR operations, preferably in the SaaS or technology industryProven track record of developing and implementing successful marketing/SDR operations strategies.Expertise in marketing/SDR automation and technology solutions.Advanced understanding of marketing data, structures, measurement, digital, campaign/audience insights, analytics advertising tools, adtech, and martechExcellent at improving workflow and processes for Inbound and Outbound opportunities conversion optimizationHands-on experience with reporting, analyzing, and optimizing campaigns at scale.Marketing expertise in digital/social media marketing, A/B testing, Google Analytics, Hubspot, Gong, Outreach, 6Sense, Salesforce / Salesforce Marketing cloud.Practical experience with BI platforms (e.g. Tableau, Power BI, Looker)Excellent communication and presentation skills with the ability to influence and persuade stakeholders.Proven leadership and team management skills.Bachelor's degree in Marketing, Business, or a related field.You are...Detail-oriented, organized, and have an eye for detail particularly in the context of building complicated business systems and seeing longer-term implications of certain decisions.A people leader and team player who builds trusted relationships across various departments in a businessProactive in identifying areas of opportunities to gain efficiencies.Passionate about working with a talented and energizing group of Marketing/SDR ops and Rev Ops professionals
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