Culture Amp
Director of Marketing & SDR Operations
Culture Amp, San Francisco, California, United States, 94199
Join us on our mission to make a better world of work.
Make your application after reading the following skill and qualification requirements for this position.Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.Culture Amp is backed by leading capital venture funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.SPECIAL NOTE: You MUST be currently located or willing to relocate to the San Francisco Bay Area hub location to be considered for this positionHow you can help make a better world of workWork closely with our Marketing/SDR leadership team to drive more leads and pipeline; help optimize marketing funnel and account-based strategiesPartner with Revenue Operations to improve our GTM strategy, improve conversion; provide insights to Marketing and Sales organizationSupport the marketing/sdr planning process, including planning cadence and period review of marketing/sdr activities across teamsManage, analyze, and summarize the weekly Top of Funnel ForecastWork with the Product team on having product usage inform better marketing to our customersLead annual target setting process, setting goals and benchmarks to marketing/sdr teams.Lead marketing/sdr performance, defining KPIs/OKRs, and implementing measurement systemsBuild processes and strategies and lead projects that will improve marketing/sdr productivityDefine standard reporting and dashboards to provide visibility into business performance, analytics, and ROI.Lead cadence and rhythm of the business, keeping all teams on track towards reaching marketing/sdr goals.Monitor the success of marketing programs, campaigns, and strategic activitiesStay up-to-date with industry trends and best practices to ensure that the company’s marketing/sdr efforts are cutting-edgeYou have …7+ years of experience in leading marketing and/or SDR operations, preferably in the SaaS or technology industryProven track record of developing and implementing successful marketing/sdr operations strategies.Expertise in marketing/sdr automation and technology solutions.Advanced understanding of marketing data, structures, measurement, digital, campaign/audience insights, analytics advertising tools, adtech, and martechExcellent at improving workflow and processes for Inbound and Outbound opportunities conversion optimisationHands on experience with reporting, analyzing and optimizing campaigns at scale.Marketing expertise in digital/social media marketing, A/B testing, Google Analytics, Hubspot, Gong, Outreach, 6Sense, Salesforce / Salesforce Marketing cloud.Practical experience with BI platforms (e.g. Tableau, Power BI, Looker)Excellent communication and presentation skills with the ability to influence and persuade stakeholders.Proven leadership and team management skills.Bachelor's degree in Marketing, Business, or a related field.You are…Detail oriented, organized and have an eye for detail particularly in the context of building complicated business systems and seeing longer term implications of certain decisions.A people leader and team player who builds trusted relationships across various departments in a businessProactive in identifying areas of opportunities to gain efficiencies.Passionate about working with a talented and energizing group of Marketing/SDR ops and Rev Ops professionals
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Make your application after reading the following skill and qualification requirements for this position.Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.Culture Amp is backed by leading capital venture funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.SPECIAL NOTE: You MUST be currently located or willing to relocate to the San Francisco Bay Area hub location to be considered for this positionHow you can help make a better world of workWork closely with our Marketing/SDR leadership team to drive more leads and pipeline; help optimize marketing funnel and account-based strategiesPartner with Revenue Operations to improve our GTM strategy, improve conversion; provide insights to Marketing and Sales organizationSupport the marketing/sdr planning process, including planning cadence and period review of marketing/sdr activities across teamsManage, analyze, and summarize the weekly Top of Funnel ForecastWork with the Product team on having product usage inform better marketing to our customersLead annual target setting process, setting goals and benchmarks to marketing/sdr teams.Lead marketing/sdr performance, defining KPIs/OKRs, and implementing measurement systemsBuild processes and strategies and lead projects that will improve marketing/sdr productivityDefine standard reporting and dashboards to provide visibility into business performance, analytics, and ROI.Lead cadence and rhythm of the business, keeping all teams on track towards reaching marketing/sdr goals.Monitor the success of marketing programs, campaigns, and strategic activitiesStay up-to-date with industry trends and best practices to ensure that the company’s marketing/sdr efforts are cutting-edgeYou have …7+ years of experience in leading marketing and/or SDR operations, preferably in the SaaS or technology industryProven track record of developing and implementing successful marketing/sdr operations strategies.Expertise in marketing/sdr automation and technology solutions.Advanced understanding of marketing data, structures, measurement, digital, campaign/audience insights, analytics advertising tools, adtech, and martechExcellent at improving workflow and processes for Inbound and Outbound opportunities conversion optimisationHands on experience with reporting, analyzing and optimizing campaigns at scale.Marketing expertise in digital/social media marketing, A/B testing, Google Analytics, Hubspot, Gong, Outreach, 6Sense, Salesforce / Salesforce Marketing cloud.Practical experience with BI platforms (e.g. Tableau, Power BI, Looker)Excellent communication and presentation skills with the ability to influence and persuade stakeholders.Proven leadership and team management skills.Bachelor's degree in Marketing, Business, or a related field.You are…Detail oriented, organized and have an eye for detail particularly in the context of building complicated business systems and seeing longer term implications of certain decisions.A people leader and team player who builds trusted relationships across various departments in a businessProactive in identifying areas of opportunities to gain efficiencies.Passionate about working with a talented and energizing group of Marketing/SDR ops and Rev Ops professionals
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