Culture Amp
Senior Marketing Manager
Culture Amp, San Francisco, California, United States, 94199
Join us on our mission to make a better world of work.
Culture Amp is the world's leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.
Culture Amp is backed by leading capital venture funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world's top private cloud companies by Forbes and most innovative companies by Fast Company.
For more information visit cultureamp.com.
We are looking for a seasoned and energetic Marketing Manager to join our passionate and driven team. The ideal candidate should have a robust background in demand generation and campaign management, along with experience in customer marketing, Account-Based Marketing (ABM) and HR SaaS is highly preferred. The successful applicant will be a strong communicator with an analytical mindset, showcasing excellent collaboration skills across sales and broader marketing functions.
This individual will be responsible for driving new logo sales and customer expansion through strategic global campaigns for Culture Amp's marquee community experience - Culture First Global. Our mission is to create stunning world-class programs and content that tell our company story, amplify our customers and help our community to create a better world of work. This is an opportunity for an experienced marketing manager to take the Culture First experiences' impact to new heights and support the conversion of leads through the marketing and sales funnel both pre-event and post-event. This is an opportunity for a cross-functional marketer to develop their career and be part of a fast growing marketing team.
Responsibilities:Develop and execute marketing campaigns to support new logo acquisition and existing customer expansion in our key markets via the Culture First global experiences including virtual events, executive events and more.Conceptualize, plan, and implement integrated campaigns across diverse tactics and channels fueled by data-driven insight. Strategize and partner with channel owners to execute email campaigns, engagement and nurturing, website/landing page optimization, paid media, webinars, organic social, sales enablement and more.Forecast and measure the impact of demand creation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of campaigns, adjusting tactics and strategy accordingly.Build a strong understanding of our target audience, their pain points and the user journey. Leverage these insights to craft campaigns resonating with our ICP.Developing local ABX strategies aligned to campaigns to target key accounts or account segments, and working closely with sales teams to personalize marketing efforts.Partner with the SDR team to align on lead qualification criteria and follow-up processes, supporting the acceleration of opportunities through the funnel with a strong focus on conversion rates.Define campaign milestones, objectives, and performance metrics, and communicate campaign performance to relevant stakeholders, from peers to executive leadership.Partner with Marketing operations to ensure accurate tracking and reporting at all times including dashboard optimization and analysis.Skills and Qualifications:
4-6 years experience in campaign and content marketing, preferably in a B2B technology or SaaS environment.Proven track record of developing and executing successful marketing campaigns that contribute to pipeline and revenue targets.Strong understanding of ABX and demand generation strategies.Excellent content creation and copywriting skills.Proficiency with marketing tech tools such as HubSpot, Salesforce, Looker, AsanaAnalytical mindset with the ability to interpret data and make data-driven decisions.Exceptional communication and collaboration skills.Comfortable working through ambiguity.Ability to manage multiple projects simultaneously and meet deadlines.Preferred Qualifications:
Passion for creating marketing campaigns and content that resonate with our buyers, and a deep understanding of the sales process.Expert in B2B tech marketing and is an analytical yet creative hands-on marketer with a passion for demand generation. A plus if you have experience in HR tech.Strong interpersonal skills, and a high degree of initiative with the ability to work in and across teams across multiple geographiesWe already have over 1,000 amazing Campers and we want to continue to attract exceptional people who are motivated by our mission. Our approach to compensation aligns with this value. We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits.
For this role, the estimated base salary range is listed below. The range is a guideline, and the base salary range for this role may be modified. The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process.
In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
US Salary Range
$120,000-$135,000 USD
We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are:
Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our successPrograms, coaching, and budgets to help you thrive personally and professionallyAccess to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our peopleMonthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside workTeam budgets dedicated to team building activities and connectionIntentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation timeExtended year-end breaks: An extended refresh period at the end of yearExcellent parental leave and in work support program available from day 1 of joining Culture Amp5 Social Impact Days a year to make a positive impact on the community outside of workMacBooks for you to do your best & a work from home office budget to spend on setting up your home officeMedical insurance coverage for you and your family (Available for US & UK only)
Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.
We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.
Please keep reading...
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria - unlike majority candidates meeting significantly fewer requirements.
We strongly encourage you to apply if you're interested: we'd love to know how you can amplify our team with your unique experience!
Thank you for taking the time to read this advert. If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding Germany). Please watch this video from our amazing DEI Leader, Aubrey Blanche to share more on why we collect the data and how we will use it.
If you require reasonable accommodations or adjustments to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Culture Amp is the world's leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.
Culture Amp is backed by leading capital venture funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world's top private cloud companies by Forbes and most innovative companies by Fast Company.
For more information visit cultureamp.com.
We are looking for a seasoned and energetic Marketing Manager to join our passionate and driven team. The ideal candidate should have a robust background in demand generation and campaign management, along with experience in customer marketing, Account-Based Marketing (ABM) and HR SaaS is highly preferred. The successful applicant will be a strong communicator with an analytical mindset, showcasing excellent collaboration skills across sales and broader marketing functions.
This individual will be responsible for driving new logo sales and customer expansion through strategic global campaigns for Culture Amp's marquee community experience - Culture First Global. Our mission is to create stunning world-class programs and content that tell our company story, amplify our customers and help our community to create a better world of work. This is an opportunity for an experienced marketing manager to take the Culture First experiences' impact to new heights and support the conversion of leads through the marketing and sales funnel both pre-event and post-event. This is an opportunity for a cross-functional marketer to develop their career and be part of a fast growing marketing team.
Responsibilities:Develop and execute marketing campaigns to support new logo acquisition and existing customer expansion in our key markets via the Culture First global experiences including virtual events, executive events and more.Conceptualize, plan, and implement integrated campaigns across diverse tactics and channels fueled by data-driven insight. Strategize and partner with channel owners to execute email campaigns, engagement and nurturing, website/landing page optimization, paid media, webinars, organic social, sales enablement and more.Forecast and measure the impact of demand creation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of campaigns, adjusting tactics and strategy accordingly.Build a strong understanding of our target audience, their pain points and the user journey. Leverage these insights to craft campaigns resonating with our ICP.Developing local ABX strategies aligned to campaigns to target key accounts or account segments, and working closely with sales teams to personalize marketing efforts.Partner with the SDR team to align on lead qualification criteria and follow-up processes, supporting the acceleration of opportunities through the funnel with a strong focus on conversion rates.Define campaign milestones, objectives, and performance metrics, and communicate campaign performance to relevant stakeholders, from peers to executive leadership.Partner with Marketing operations to ensure accurate tracking and reporting at all times including dashboard optimization and analysis.Skills and Qualifications:
4-6 years experience in campaign and content marketing, preferably in a B2B technology or SaaS environment.Proven track record of developing and executing successful marketing campaigns that contribute to pipeline and revenue targets.Strong understanding of ABX and demand generation strategies.Excellent content creation and copywriting skills.Proficiency with marketing tech tools such as HubSpot, Salesforce, Looker, AsanaAnalytical mindset with the ability to interpret data and make data-driven decisions.Exceptional communication and collaboration skills.Comfortable working through ambiguity.Ability to manage multiple projects simultaneously and meet deadlines.Preferred Qualifications:
Passion for creating marketing campaigns and content that resonate with our buyers, and a deep understanding of the sales process.Expert in B2B tech marketing and is an analytical yet creative hands-on marketer with a passion for demand generation. A plus if you have experience in HR tech.Strong interpersonal skills, and a high degree of initiative with the ability to work in and across teams across multiple geographiesWe already have over 1,000 amazing Campers and we want to continue to attract exceptional people who are motivated by our mission. Our approach to compensation aligns with this value. We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits.
For this role, the estimated base salary range is listed below. The range is a guideline, and the base salary range for this role may be modified. The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process.
In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
US Salary Range
$120,000-$135,000 USD
We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are:
Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our successPrograms, coaching, and budgets to help you thrive personally and professionallyAccess to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our peopleMonthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside workTeam budgets dedicated to team building activities and connectionIntentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation timeExtended year-end breaks: An extended refresh period at the end of yearExcellent parental leave and in work support program available from day 1 of joining Culture Amp5 Social Impact Days a year to make a positive impact on the community outside of workMacBooks for you to do your best & a work from home office budget to spend on setting up your home officeMedical insurance coverage for you and your family (Available for US & UK only)
Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.
We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.
Please keep reading...
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria - unlike majority candidates meeting significantly fewer requirements.
We strongly encourage you to apply if you're interested: we'd love to know how you can amplify our team with your unique experience!
Thank you for taking the time to read this advert. If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding Germany). Please watch this video from our amazing DEI Leader, Aubrey Blanche to share more on why we collect the data and how we will use it.
If you require reasonable accommodations or adjustments to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.