Varian
Director, Product Marketing, Radiation Treatment Solutions
Varian, Palo Alto, California, United States, 94306
Together, we can beat cancer.
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.
At Varian, a Siemens Healthineers Company, we bring together the world's best talent to realize our vision of a world without fear of cancer. Together, we work passionately to develop and deliver easy-to-use, efficient oncology solutions.
We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what’s possible, to improve people’s lives around the world. We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success.
If you want to be part of this important mission, we want to hear from you.
About Us: Varian is a leading innovator in the healthcare industry, dedicated to improving patient outcomes and quality of life through cutting-edge medical devices and technologies. We are committed to pushing the boundaries of medical innovation and providing healthcare professionals with the tools they need to deliver the highest standard of care. As we continue to grow, we are seeking a dynamic and experienced Medical Device Marketing Director to lead our marketing initiatives and drive the success of our products in the market. A radiation oncology, data-driven and high-performance mindset is essential for this role as is collaboration with multiple internal and external stakeholders to deliver high-impact programs and training tools used in customer interactions. Strong attention to detail, a teamwork approach and the appropriate measure of professional assertiveness and diplomacy will be key to success in this role.
Job Summary: We are looking for an accomplished and strategic Director of Product Marketing to join our team. The ideal candidate will be a visionary leader with a deep understanding of the medical device industry, excellent strategic and analytical skills, and a passion for bringing innovative healthcare solutions to market. As the Director of Product Marketing, you will play a pivotal role in shaping and executing our product marketing strategy,
driving product awareness, identifying customer needs, developing value propositions, differentiating our portfolio, and ensuring the success of our medical devices in the global market.
Key Responsibilities
Strategic Planning: Develop and execute marketing strategies that align with the company's overall business goals and objectives, focusing on market positioning and penetration.Develop and Execute Marketing Strategy: Create and implement a comprehensive product marketing strategy for our medical devices, aligning with corporate objectives and market trends.Product Launch: Lead the successful launch of new medical devices, coordinating cross-functional teams to ensure a seamless introduction to the market. Oversee the successful launch of new medical devices, coordinating with product development, sales, and other stakeholders.Market Research: Working with the Market Intelligence team, conduct market research to identify opportunities, assess competition, and stay updated on industry trends and regulations. Conduct in-depth market research to identify trends, competitor insights, and customer needs, and utilize findings to drive marketing initiatives.Analytics and Reporting: Monitor and analyze product marketing performance metrics, providing regular reports and insights to inform decision-making.Content Development: Create and manage the production of compelling product marketing collateral, including brochures, whitepapers, web content, and videos.Brand Management: Ensure brand alignment, consistency, and message clarity in alignment with corporate marketing guidance, across all marketing materials and channels.Collaboration: Work closely with sales, R&D, and other departments to ensure product marketing initiatives align with overall business objectives. Manage and allocate marketing budgets effectively, optimizing ROI and monitoring performance metrics.Performance Metrics: Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing campaigns and initiatives.Regulatory Compliance: Ensure that all product marketing activities adhere to relevant regulatory requirements and standards. Ensure all product marketing materials and activities comply with relevant regulations and industry standards.Digital Product Marketing: In conjunction with marketing communications and Geo marketing, develop and execute digital product marketing campaigns, including SEO, SEM, email marketing, and social media, to increase brand visibility and lead generation.
Qualifications
Bachelor's degree in marketing, business, or a related field (MBA preferred).Minimum of 8-10 years of marketing experience, with at least 5 years in the medical device or healthcare industry.Proven track record of developing and executing successful marketing strategies for medical devices or related products.Strong leadership and team management skills.Exceptional analytical and strategic thinking abilities.Excellent communication and presentation skills.In-depth knowledge of healthcare regulations and compliance.Proficiency in data analysis tools and marketing technology.
Position must have full access to Varian client sites to perform the essential functions of this position. Many clients require Varian employees and representatives to meet certain Vendor Credentialing requirements before they will be allowed to have access to their sites. Unless prohibited by law, position must meet all Vendor Credentialing requirements necessary to have full client access and must continue to meet those requirements during the course of employment in this position. These requirements vary by client and may include, but are not limited to: Proof of valid identification (photo, driver's license, SSN) Criminal background checks Drug screens Immunizations (COVID-19, Hep B, MMR, Varicella, Influenza, Tetanus) Annual TB testing Healthcare training
Fighting cancer calls for big ideas.
We envision a world without fear of cancer. Achieving this vision takes dedication and commitment from all of us, every single day. That's why we celebrate and value the distinctly beautiful and intersectional identities of each of our employees. We are a mirror of our patient-base, which allows us to innovate. Big ideas come from everywhere, and the best ideas are fostered by our unique individual experiences. At Varian, we encourage you to bring your whole self to work and believe your bold and authentic perspective will help to power more victories over cancer.
#TogetherWeFight
Privacy Statement
Equal Employment Opportunity Statement
Varian is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.
Pay Transparency Non-Discrimination Provision
Varian follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.
The base pay range for this position is
Min $169,800 - Max $305,800
The pay wage range shown is based on the job posting's primary location. Actual compensation packages are based on a wide array of factors, including but not limited to skill set, experience, certifications, and location.#J-18808-Ljbffr
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.
At Varian, a Siemens Healthineers Company, we bring together the world's best talent to realize our vision of a world without fear of cancer. Together, we work passionately to develop and deliver easy-to-use, efficient oncology solutions.
We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what’s possible, to improve people’s lives around the world. We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success.
If you want to be part of this important mission, we want to hear from you.
About Us: Varian is a leading innovator in the healthcare industry, dedicated to improving patient outcomes and quality of life through cutting-edge medical devices and technologies. We are committed to pushing the boundaries of medical innovation and providing healthcare professionals with the tools they need to deliver the highest standard of care. As we continue to grow, we are seeking a dynamic and experienced Medical Device Marketing Director to lead our marketing initiatives and drive the success of our products in the market. A radiation oncology, data-driven and high-performance mindset is essential for this role as is collaboration with multiple internal and external stakeholders to deliver high-impact programs and training tools used in customer interactions. Strong attention to detail, a teamwork approach and the appropriate measure of professional assertiveness and diplomacy will be key to success in this role.
Job Summary: We are looking for an accomplished and strategic Director of Product Marketing to join our team. The ideal candidate will be a visionary leader with a deep understanding of the medical device industry, excellent strategic and analytical skills, and a passion for bringing innovative healthcare solutions to market. As the Director of Product Marketing, you will play a pivotal role in shaping and executing our product marketing strategy,
driving product awareness, identifying customer needs, developing value propositions, differentiating our portfolio, and ensuring the success of our medical devices in the global market.
Key Responsibilities
Strategic Planning: Develop and execute marketing strategies that align with the company's overall business goals and objectives, focusing on market positioning and penetration.Develop and Execute Marketing Strategy: Create and implement a comprehensive product marketing strategy for our medical devices, aligning with corporate objectives and market trends.Product Launch: Lead the successful launch of new medical devices, coordinating cross-functional teams to ensure a seamless introduction to the market. Oversee the successful launch of new medical devices, coordinating with product development, sales, and other stakeholders.Market Research: Working with the Market Intelligence team, conduct market research to identify opportunities, assess competition, and stay updated on industry trends and regulations. Conduct in-depth market research to identify trends, competitor insights, and customer needs, and utilize findings to drive marketing initiatives.Analytics and Reporting: Monitor and analyze product marketing performance metrics, providing regular reports and insights to inform decision-making.Content Development: Create and manage the production of compelling product marketing collateral, including brochures, whitepapers, web content, and videos.Brand Management: Ensure brand alignment, consistency, and message clarity in alignment with corporate marketing guidance, across all marketing materials and channels.Collaboration: Work closely with sales, R&D, and other departments to ensure product marketing initiatives align with overall business objectives. Manage and allocate marketing budgets effectively, optimizing ROI and monitoring performance metrics.Performance Metrics: Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing campaigns and initiatives.Regulatory Compliance: Ensure that all product marketing activities adhere to relevant regulatory requirements and standards. Ensure all product marketing materials and activities comply with relevant regulations and industry standards.Digital Product Marketing: In conjunction with marketing communications and Geo marketing, develop and execute digital product marketing campaigns, including SEO, SEM, email marketing, and social media, to increase brand visibility and lead generation.
Qualifications
Bachelor's degree in marketing, business, or a related field (MBA preferred).Minimum of 8-10 years of marketing experience, with at least 5 years in the medical device or healthcare industry.Proven track record of developing and executing successful marketing strategies for medical devices or related products.Strong leadership and team management skills.Exceptional analytical and strategic thinking abilities.Excellent communication and presentation skills.In-depth knowledge of healthcare regulations and compliance.Proficiency in data analysis tools and marketing technology.
Position must have full access to Varian client sites to perform the essential functions of this position. Many clients require Varian employees and representatives to meet certain Vendor Credentialing requirements before they will be allowed to have access to their sites. Unless prohibited by law, position must meet all Vendor Credentialing requirements necessary to have full client access and must continue to meet those requirements during the course of employment in this position. These requirements vary by client and may include, but are not limited to: Proof of valid identification (photo, driver's license, SSN) Criminal background checks Drug screens Immunizations (COVID-19, Hep B, MMR, Varicella, Influenza, Tetanus) Annual TB testing Healthcare training
Fighting cancer calls for big ideas.
We envision a world without fear of cancer. Achieving this vision takes dedication and commitment from all of us, every single day. That's why we celebrate and value the distinctly beautiful and intersectional identities of each of our employees. We are a mirror of our patient-base, which allows us to innovate. Big ideas come from everywhere, and the best ideas are fostered by our unique individual experiences. At Varian, we encourage you to bring your whole self to work and believe your bold and authentic perspective will help to power more victories over cancer.
#TogetherWeFight
Privacy Statement
Equal Employment Opportunity Statement
Varian is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.
Pay Transparency Non-Discrimination Provision
Varian follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.
The base pay range for this position is
Min $169,800 - Max $305,800
The pay wage range shown is based on the job posting's primary location. Actual compensation packages are based on a wide array of factors, including but not limited to skill set, experience, certifications, and location.#J-18808-Ljbffr