Glean.info
Head of Solutions, Verticals, and Business Value Marketing
Glean.info, Palo Alto, California, United States, 94306
Head of Solutions, Verticals, and Business Value Marketing
Glean.info, Stanford, California, United States, 94305About the role
Glean is searching for an experienced Head of Solutions, Verticals, and Business Value Marketing. This person is responsible for building-out Glean's marketing function to target specific departmental and vertical use cases, as well as develop ROI tools and methodologies for communicating business value for these solution areas.
What you will do and achieve:
Develop Glean's strategy for prioritizing and targeting specific departmental and vertical solution use cases. Size each potential market and prioritize Glean's solutions investments.For each solution/vertical area, develop a comprehensive marketing plan to address each segment, including target personas, solution-specific messaging, outbound lead generation strategy, and partnership strategy.Build-out a complete set of persona-specific messaging per solution area, including sales presentations, website copy, whitepapers, demos, demand generation assets, etc.Initial departmental target use cases include Engineering, Customer Support, Sales, and HR/Knowledge Management.Devise a product, partnership, and competitive strategy per segment, ensuring Glean understands the competitive landscape and required features and integrations required to succeed in each segment.Develop/curate a set of Glean prompts, workflows, actions, and tools that drive Glean adoption in the target use cases/verticals.In addition to solutions, this role is responsible for CIO-focused marketing. Devise an overall strategy for marketing to the CIO persona, including messaging, targeted demand generation activities, targeted events, and required assets.Build an overall ROI methodology for articulating the business value of Glean, focusing on both the broad 'all employees' use, as well as departmental-specific ROI cases that ladder-up to a complete case.Train the field organization, in partnership with the Field Enablement team on how to execute business value selling with this ROI case.
Who you are:BA/BS in engineering, business, or a related degree, and/or MBA10+ years in product marketing/product management experience3-5+ years management experience. Experience building and leading a team of product and technical marketing professionalsComfortable working 'hands-on' and driving/completing individual deliverables while building out a small team in parallelExperience in solutions/vertical marketingExperience in ROI-based selling and tools developmentWorking knowledge of key applications and systems used in target departments and verticals, including Engineering, Support, Sales, and Knowledge ManagementStellar written and verbal communication, with experience simplifying concepts and influencing stakeholders, and impeccable attention to detailA get-it-done attitude with the ability to roll up your sleeves while driving strategyExperience working closely with software development processes, familiarity with developer teams, and/or experience with a technical B2B SaaS productAbility to balance and prioritize competing opportunities, customer needs, and business priorities
Benefits:Competitive compensationMedical, Vision, and Dental coverageFlexible work environment and time-off policy401kCompany eventsA home office improvement stipend when you first joinAnnual education stipendWellness stipendHealthy lunches and dinners provided daily
For California based applicants:
The standard base salary range for this position is $175,000 - $250,000 annually. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.
We are a diverse bunch of people and we want to continue to attract and retain a diverse range of people into our organization. We're committed to an inclusive and diverse company. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.
#J-18808-Ljbffr
Glean.info, Stanford, California, United States, 94305About the role
Glean is searching for an experienced Head of Solutions, Verticals, and Business Value Marketing. This person is responsible for building-out Glean's marketing function to target specific departmental and vertical use cases, as well as develop ROI tools and methodologies for communicating business value for these solution areas.
What you will do and achieve:
Develop Glean's strategy for prioritizing and targeting specific departmental and vertical solution use cases. Size each potential market and prioritize Glean's solutions investments.For each solution/vertical area, develop a comprehensive marketing plan to address each segment, including target personas, solution-specific messaging, outbound lead generation strategy, and partnership strategy.Build-out a complete set of persona-specific messaging per solution area, including sales presentations, website copy, whitepapers, demos, demand generation assets, etc.Initial departmental target use cases include Engineering, Customer Support, Sales, and HR/Knowledge Management.Devise a product, partnership, and competitive strategy per segment, ensuring Glean understands the competitive landscape and required features and integrations required to succeed in each segment.Develop/curate a set of Glean prompts, workflows, actions, and tools that drive Glean adoption in the target use cases/verticals.In addition to solutions, this role is responsible for CIO-focused marketing. Devise an overall strategy for marketing to the CIO persona, including messaging, targeted demand generation activities, targeted events, and required assets.Build an overall ROI methodology for articulating the business value of Glean, focusing on both the broad 'all employees' use, as well as departmental-specific ROI cases that ladder-up to a complete case.Train the field organization, in partnership with the Field Enablement team on how to execute business value selling with this ROI case.
Who you are:BA/BS in engineering, business, or a related degree, and/or MBA10+ years in product marketing/product management experience3-5+ years management experience. Experience building and leading a team of product and technical marketing professionalsComfortable working 'hands-on' and driving/completing individual deliverables while building out a small team in parallelExperience in solutions/vertical marketingExperience in ROI-based selling and tools developmentWorking knowledge of key applications and systems used in target departments and verticals, including Engineering, Support, Sales, and Knowledge ManagementStellar written and verbal communication, with experience simplifying concepts and influencing stakeholders, and impeccable attention to detailA get-it-done attitude with the ability to roll up your sleeves while driving strategyExperience working closely with software development processes, familiarity with developer teams, and/or experience with a technical B2B SaaS productAbility to balance and prioritize competing opportunities, customer needs, and business priorities
Benefits:Competitive compensationMedical, Vision, and Dental coverageFlexible work environment and time-off policy401kCompany eventsA home office improvement stipend when you first joinAnnual education stipendWellness stipendHealthy lunches and dinners provided daily
For California based applicants:
The standard base salary range for this position is $175,000 - $250,000 annually. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.
We are a diverse bunch of people and we want to continue to attract and retain a diverse range of people into our organization. We're committed to an inclusive and diverse company. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.
#J-18808-Ljbffr