Standard Process
Email & Marketing Automation Manager
Standard Process, Palmyra, Wisconsin, United States, 53156
For more than90 years, Standard Process Inc. has been a visionary leader in whole food nutrient solutions. Our whole food philosophy and mission to change lives extends far beyond our supplements to the very people we employ. This strong foundation has created an environment where our employees are seen as members of our family and are given the tools and resources to succeed, both personally and professionally.
Position Overview
We are looking for a collaborative and analytical Email & Marketing Automation Manager to take ownership of our email marketing efforts – including marketing/branded emails, sales communications, automated emails, and SMS – to accomplish a cohesive, strategic approach to email communication. Under the direction of the Digital Marketing Manager, the Email & Marketing Automation Manager will be responsible for strategically planning, coordinating, building, and optimizing single-send emails as well as automated email and SMS nurture programs to drive sales and support company initiatives.
Location
- Onsite: Palmyra WI
- Hybrid: With comfortable travel to the Palmyra, WI Headquarters as needed
Functions
Responsible for day-to-day construction and execution of all marketing automation and email marketing campaigns, including building emails, coordinating asset and content creation, collecting and implementing feedback from stakeholders, and managing the email scheduleCreate SMS and email nurture sequences/drip campaigns to support the organization’s multiple audiences (including B2B, and D2C)Manage content calendars and operational details for managed channels. Write creative briefs including campaign goals and strategic messagingSupport copy, content and visual direction for personalized emails, SMS based on customer behavior and available insightsBuild, test, and execute nurture journeys and campaigns to deliver multi-touch communicationsOversee and communicate analysis of channel metrics on a weekly, monthly, and seasonal basis at the program and campaign level.Collaborate with cross-functional teams to support multi-channel campaign efforts to achieve company goals and drive results.Promote and foster a “learning culture” by monitoring latest industry thinking and innovation to inform direction for future strategies/plansMaintain best-in-class standards for CAN-SPAM email complianceQualifications
Education
Bachelor’s degree in Communications, Marketing, Computer Science, or another relevant field preferredExperience
5+ years of experience with email marketing with at least 3 years of experience with an enterprise-level email service platform (HubSpot, Marketing Cloud, Marketo, etc)Experience in both B2B and D2C segments preferredProven ability to execute A/B testing strategies and dynamic contentExperience designing and building marketing campaigns, creating content, executing campaign automationsAbility to present to and communicate with all levels of the organizationExperience with Google Analytics is a plusCurrent on email/SMS trends and policiesBenefits Package
Standard Process is proud to be a top workplace. We offer a comprehensive and competitive benefit package, which includes:
Competitive salary and annual incentive programComprehensive health care and flexible benefit plan, including pet insuranceCompany-matched 401(k) planProfit sharing planOn-site childcare with highly accredited curriculumPlatinum WELCOA award-winning wellness program, including:On-site 24x7 fitness centerWhole food courtOn-site chiropractic careOn-site massage therapistPersonal trainerDaily fitness classesOn-site life coach$450 monthly Standard Process supplement allowanceAnnual wellness incentives
Paid vacation and holiday timeEducational assistanceCompany hosted outings and eventsStrong community involvement
Apply today and become part of the Standard Process family!
Standard Processunderstands the importance of diversity and believes in providing equal employment opportunity for all employees and applicants for employment. Accordingly, all personnel decisions, including but not limited to hiring, compensation, promotions, training, benefits, termination, or other terms and conditions of employment, are made without regard to age, race, creed, color, disability, veteran status, marital status, sex, national origin, ancestry, arrest or conviction record, sexual preference, genetic information, or any other legally protected characteristic in accordance with law.
Position Overview
We are looking for a collaborative and analytical Email & Marketing Automation Manager to take ownership of our email marketing efforts – including marketing/branded emails, sales communications, automated emails, and SMS – to accomplish a cohesive, strategic approach to email communication. Under the direction of the Digital Marketing Manager, the Email & Marketing Automation Manager will be responsible for strategically planning, coordinating, building, and optimizing single-send emails as well as automated email and SMS nurture programs to drive sales and support company initiatives.
Location
- Onsite: Palmyra WI
- Hybrid: With comfortable travel to the Palmyra, WI Headquarters as needed
Functions
Responsible for day-to-day construction and execution of all marketing automation and email marketing campaigns, including building emails, coordinating asset and content creation, collecting and implementing feedback from stakeholders, and managing the email scheduleCreate SMS and email nurture sequences/drip campaigns to support the organization’s multiple audiences (including B2B, and D2C)Manage content calendars and operational details for managed channels. Write creative briefs including campaign goals and strategic messagingSupport copy, content and visual direction for personalized emails, SMS based on customer behavior and available insightsBuild, test, and execute nurture journeys and campaigns to deliver multi-touch communicationsOversee and communicate analysis of channel metrics on a weekly, monthly, and seasonal basis at the program and campaign level.Collaborate with cross-functional teams to support multi-channel campaign efforts to achieve company goals and drive results.Promote and foster a “learning culture” by monitoring latest industry thinking and innovation to inform direction for future strategies/plansMaintain best-in-class standards for CAN-SPAM email complianceQualifications
Education
Bachelor’s degree in Communications, Marketing, Computer Science, or another relevant field preferredExperience
5+ years of experience with email marketing with at least 3 years of experience with an enterprise-level email service platform (HubSpot, Marketing Cloud, Marketo, etc)Experience in both B2B and D2C segments preferredProven ability to execute A/B testing strategies and dynamic contentExperience designing and building marketing campaigns, creating content, executing campaign automationsAbility to present to and communicate with all levels of the organizationExperience with Google Analytics is a plusCurrent on email/SMS trends and policiesBenefits Package
Standard Process is proud to be a top workplace. We offer a comprehensive and competitive benefit package, which includes:
Competitive salary and annual incentive programComprehensive health care and flexible benefit plan, including pet insuranceCompany-matched 401(k) planProfit sharing planOn-site childcare with highly accredited curriculumPlatinum WELCOA award-winning wellness program, including:On-site 24x7 fitness centerWhole food courtOn-site chiropractic careOn-site massage therapistPersonal trainerDaily fitness classesOn-site life coach$450 monthly Standard Process supplement allowanceAnnual wellness incentives
Paid vacation and holiday timeEducational assistanceCompany hosted outings and eventsStrong community involvement
Apply today and become part of the Standard Process family!
Standard Processunderstands the importance of diversity and believes in providing equal employment opportunity for all employees and applicants for employment. Accordingly, all personnel decisions, including but not limited to hiring, compensation, promotions, training, benefits, termination, or other terms and conditions of employment, are made without regard to age, race, creed, color, disability, veteran status, marital status, sex, national origin, ancestry, arrest or conviction record, sexual preference, genetic information, or any other legally protected characteristic in accordance with law.