Adobe
Marketing Operations Manager, Funnel Operations
Adobe, San Jose, California, United States, 95199
Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
This Data, Analytics, and Operations team (DAO) is passionate about helping marketers deliver exceptional customer experiences and achieve results through operational excellence. Our goal is to increase the efficiency and effectiveness of marketing programs in support of our Digital Media Enterprise business, which includes Document Cloud and Creative Cloud products.
As Marketing Operations Manager, Funnel Operations, you will help refine and execute our
Marketing Operations Model and become the expert in Adobe's lead management processes . We work closely with multiple stakeholders to evolve our go-to-market processes into best-in-class. Success will require a blend of technical know-how, solution design, and a non-stop desire for incremental improvement.
What you'll doDevelop strategies to proactively manage sophisticated lead routing logic across multiple sales teamsWork with other technical teams to ensure integrations are optimized and data is flowing effectively between multiple systemsManage multiple components of the marketing tech stack, particularly LeanData, and troubleshoot errors and inefficiencies across all technologiesPartner with sales and marketing teams to improve lead conversion rates within all stages of the B2B marketing funnelUnderstand end-to-end lead flow processes and provide documentation and enablement to colleaguesWork closely with Sales Operations to optimize our usage of Outreach.ioContribute to transformational projects and major system migrations by documenting, scoping, and testing current and future capabilitiesProvide phenomenal customer service and support across all interactions. We are a team that strives to go above and beyond.What you'll need to succeed
BA/BS preferred OR 5+ years of experience in B2B Marketing Operations, Sales Operations, or a related field.Strong background in lead management, marketing technology administration, and sales collaborationHands-on experience in B2B lead assignment processes including building, testing, deploying rulesets in a complex enterprise environmentCRM expertise: Experience with building reports and dashboards, managing integrations with marketing automation and/or other tools, and troubleshooting technical issues Experience with Salesforce and Microsoft Dynamics is required.Analytical skills: Ability to define, analyze and report on operational metrics across various teams. Experience with Excel, Tableau, and/or PowerBi is preferredExperience in marketing automation tools such as Marketo a big plusLeanData Certification is a big plusStrong written and verbal communicator, highly articulate, makes arguments in a compelling mannerComfortable working with multiple cross-functional partners and juggling competing prioritiesAbility to summarize and present technical concepts to non-technical audiencesExperience driving projects from start-to-finish, even when faced with deep complexity and ambiguity
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $75,500 -- $162,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.
Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
This Data, Analytics, and Operations team (DAO) is passionate about helping marketers deliver exceptional customer experiences and achieve results through operational excellence. Our goal is to increase the efficiency and effectiveness of marketing programs in support of our Digital Media Enterprise business, which includes Document Cloud and Creative Cloud products.
As Marketing Operations Manager, Funnel Operations, you will help refine and execute our
Marketing Operations Model and become the expert in Adobe's lead management processes . We work closely with multiple stakeholders to evolve our go-to-market processes into best-in-class. Success will require a blend of technical know-how, solution design, and a non-stop desire for incremental improvement.
What you'll doDevelop strategies to proactively manage sophisticated lead routing logic across multiple sales teamsWork with other technical teams to ensure integrations are optimized and data is flowing effectively between multiple systemsManage multiple components of the marketing tech stack, particularly LeanData, and troubleshoot errors and inefficiencies across all technologiesPartner with sales and marketing teams to improve lead conversion rates within all stages of the B2B marketing funnelUnderstand end-to-end lead flow processes and provide documentation and enablement to colleaguesWork closely with Sales Operations to optimize our usage of Outreach.ioContribute to transformational projects and major system migrations by documenting, scoping, and testing current and future capabilitiesProvide phenomenal customer service and support across all interactions. We are a team that strives to go above and beyond.What you'll need to succeed
BA/BS preferred OR 5+ years of experience in B2B Marketing Operations, Sales Operations, or a related field.Strong background in lead management, marketing technology administration, and sales collaborationHands-on experience in B2B lead assignment processes including building, testing, deploying rulesets in a complex enterprise environmentCRM expertise: Experience with building reports and dashboards, managing integrations with marketing automation and/or other tools, and troubleshooting technical issues Experience with Salesforce and Microsoft Dynamics is required.Analytical skills: Ability to define, analyze and report on operational metrics across various teams. Experience with Excel, Tableau, and/or PowerBi is preferredExperience in marketing automation tools such as Marketo a big plusLeanData Certification is a big plusStrong written and verbal communicator, highly articulate, makes arguments in a compelling mannerComfortable working with multiple cross-functional partners and juggling competing prioritiesAbility to summarize and present technical concepts to non-technical audiencesExperience driving projects from start-to-finish, even when faced with deep complexity and ambiguity
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $75,500 -- $162,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.