U.S. Bank
Account Based Marketing Manager
U.S. Bank, Minneapolis, Minnesota, United States, 55400
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Job Description
The Account Based Marketing Manager is responsible for the strategy and execution of multi-channel marketing initiatives to drive pipeline and deepen relationships for U.S. Bank’s Corporate and Institutional segments. This role will approach go-to-market strategies with a test-and-learn mindset, keeping data at the forefront of strategy. The ABM Manager collaborates closely across marketing, sales, analytics, and product teams to drive a fully integrated approach to reaching target accounts. This position reports to the Wealth, Corporate & Institutional Banking Marketing (WCIB Marketing) Go-To-Market team lead.
Responsibilities
Strategize and execute high-impact, integrated ABM programs to achieve pipeline and revenue goals within Corporate and Institutional Banking segments.
Develop omni-channel campaigns including building strategy, aligning internal teams, and project managing initiative to execution; iterate and optimize campaigns based on data and analysis.
Build Ideal Customer Profiles (ICPs) and identify Total Addressable Market for campaigns, using first-and-third-party data; prepare account research and analysis to drive strategy.
Design marketing campaigns tailored to various personas and buying groups.
Ability to influence web & content strategy at all funnel stages consistent with the needs of the ABM team.
Build and deliver ongoing reporting to stakeholders, inclusive of metrics relevant to both marketing and sales organizations.
Partner with segment marketers, business line stakeholders, product partners and analytics to build integrated campaigns.
Work within martech stack to support high-performance, integrated and trigger-based user experiences; serve as contributor to ABM platform, influencing configuration and key integrations across B2B martech stack.
Employ an experimentation mindset to campaigns to test, learn, and optimize ABM programs.
Basic Qualifications
Bachelor's degree, or equivalent work experience
Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
5+ years of experience in an Account Based Marketing management role
Banking industry or experience working in a highly regulated sector
Experience with firmographic segmentation such as revenue, employee size, needs-based, and industry/verticals.
Experience with Account Based Marketing platforms
Experience with CRM systems
Experience with marketing automation software
Able to clearly articulate concepts to key stakeholders
Strong project management, prioritization, and organizational skills
Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
Self-starter, demonstrating initiative and critical thinking
Location Expectations
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
EEO is the Law
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS (https://eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) EEO poster.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $102,340.00 - $120,400.00 - $132,440.00
Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.
Job Description
The Account Based Marketing Manager is responsible for the strategy and execution of multi-channel marketing initiatives to drive pipeline and deepen relationships for U.S. Bank’s Corporate and Institutional segments. This role will approach go-to-market strategies with a test-and-learn mindset, keeping data at the forefront of strategy. The ABM Manager collaborates closely across marketing, sales, analytics, and product teams to drive a fully integrated approach to reaching target accounts. This position reports to the Wealth, Corporate & Institutional Banking Marketing (WCIB Marketing) Go-To-Market team lead.
Responsibilities
Strategize and execute high-impact, integrated ABM programs to achieve pipeline and revenue goals within Corporate and Institutional Banking segments.
Develop omni-channel campaigns including building strategy, aligning internal teams, and project managing initiative to execution; iterate and optimize campaigns based on data and analysis.
Build Ideal Customer Profiles (ICPs) and identify Total Addressable Market for campaigns, using first-and-third-party data; prepare account research and analysis to drive strategy.
Design marketing campaigns tailored to various personas and buying groups.
Ability to influence web & content strategy at all funnel stages consistent with the needs of the ABM team.
Build and deliver ongoing reporting to stakeholders, inclusive of metrics relevant to both marketing and sales organizations.
Partner with segment marketers, business line stakeholders, product partners and analytics to build integrated campaigns.
Work within martech stack to support high-performance, integrated and trigger-based user experiences; serve as contributor to ABM platform, influencing configuration and key integrations across B2B martech stack.
Employ an experimentation mindset to campaigns to test, learn, and optimize ABM programs.
Basic Qualifications
Bachelor's degree, or equivalent work experience
Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
5+ years of experience in an Account Based Marketing management role
Banking industry or experience working in a highly regulated sector
Experience with firmographic segmentation such as revenue, employee size, needs-based, and industry/verticals.
Experience with Account Based Marketing platforms
Experience with CRM systems
Experience with marketing automation software
Able to clearly articulate concepts to key stakeholders
Strong project management, prioritization, and organizational skills
Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
Self-starter, demonstrating initiative and critical thinking
Location Expectations
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
EEO is the Law
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS (https://eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) EEO poster.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $102,340.00 - $120,400.00 - $132,440.00
Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.