ResMed
Senior Manager, Account Based Marketing
ResMed, San Diego, California, United States, 92189
Let's talk about the team:
The Americas Commercial Marketing team is a dynamic group of highly motivated and results-driven professionals dedicated to turning strategy into action. Comprised of passionate and strategic self-starters, we are shaping the account-based marketing capabilities at ResMed from the ground up. We collaborate with sales and product teams to deliver a seamless customer experience across all channels and touchpoints driving demand of our cutting-edge Sleep and Respiratory product portfolio to shape how our patients receive life-saving therapies. We thrive on hard work, mutual trust and support, and the celebration of achievements, all while recognizing the value of enjoying our journey together
Let's talk about the role:
As a Commercial Marketing, Sr. ABM Manager, you will play a pivotal role in developing, implementing, and managing account-based marketing strategies throughout North America. Your responsibilities will involve leading the ABM team in collaborating with cross-functional teams to identify and target net new and existing high-value accounts, create personalized marketing campaigns, deploying, managing, and assessing the effectiveness of our ABM initiatives to drive results. This leadership role serves as a revenue enabler, bridging the gap between internal business objectives and external customer needs.
The Sr. ABM Manager will be an innovative leader, driving new ideas and ways to partner with our most strategic accounts to engage our customers while also thinking about how we scale our tools and resources to be operationally effective. This role is perfect for someone who thrives at being at the center of a fast-paced, highly collaborative, performance-driven job.
ResponsibilitiesLead and shape the account-based marketing capabilities at ResMed using knowledge of best practices to help identify the cross-functional collaboration model and processes to ensure efficient and effective campaign developmentWork with sales and strategy leadership to identify top target accounts and objectives that drive growth, ensuring alignment with ResMed's overall business goalsDevelop and execute targeted, integrated campaigns and programs for key accounts, collaborating closely with sales, digital, and cross-functional marketing teams.Lead development of personalized content and messaging to engage with key customers and decision-makers within target accounts, including customer advocacy and customer success stories.Define key performance indicators (KPIs) to measure the effectiveness of account-based marketing initiatives.Oversee the timely execution of resources, logistics, budgeting, scheduling, digital, and social media strategies for all ABM campaigns.Monitor campaign performance, analyze results, and iterate on strategies to optimize ROI and achieve business objectives.Maintain an understanding of ResMed North America Marketing goals and how ABM fits into broader Go-to-Market strategyContinuously monitor industry trends, best practices, and emerging technologies in ABM, and recommend new strategies and tactics to enhance campaign effectiveness and drive results.Provide regular reporting and insights to collaborators, including senior management, on the impact of account-based marketing efforts.People Leadership
Manage, coach, and develop the North America ABM teamBuild a highly motivated and empowered team with a high-performing team cultureCollaborate with and influence cross-functional stakeholders to drive performance and incremental growth in the commercial marketing channelExemplify a "One ResMed" mindset, acting on behalf of the entire company. Evaluate decisions and initiatives with a long-term perspective.Create an inclusive space where all people feel empowered, respected, engaged, valued, and connected to each other and the businessLet's talk about you:
Bachelor's degree.Minimum of 12+ years of related marketing experience, including 5+ years of ABM experiencePrevious experience with marketing and ABM tools such as IQVIA, SFMC,6Sense, Demandbase, intent data providers, etc.Proven demand generation skills gained through marketing long-tail, high-consideration products. Highly desired to have an understanding of regulated environmentsSolid track record of measurable impact on customer demand, revenue and other success metricsAbility to collaborate and work effectively across functions/departments/teams while building trusted relationships and positively influencing othersStrong ability to understand problems, think critically, and identify creative solutionsOrganizational and project management skills with ability to own and drive project schedule from start to finish, including managing peers and individuals senior to you
Joining us is more than saying "yes" to making the world a healthier place. It's discovering a career that's challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!
The Americas Commercial Marketing team is a dynamic group of highly motivated and results-driven professionals dedicated to turning strategy into action. Comprised of passionate and strategic self-starters, we are shaping the account-based marketing capabilities at ResMed from the ground up. We collaborate with sales and product teams to deliver a seamless customer experience across all channels and touchpoints driving demand of our cutting-edge Sleep and Respiratory product portfolio to shape how our patients receive life-saving therapies. We thrive on hard work, mutual trust and support, and the celebration of achievements, all while recognizing the value of enjoying our journey together
Let's talk about the role:
As a Commercial Marketing, Sr. ABM Manager, you will play a pivotal role in developing, implementing, and managing account-based marketing strategies throughout North America. Your responsibilities will involve leading the ABM team in collaborating with cross-functional teams to identify and target net new and existing high-value accounts, create personalized marketing campaigns, deploying, managing, and assessing the effectiveness of our ABM initiatives to drive results. This leadership role serves as a revenue enabler, bridging the gap between internal business objectives and external customer needs.
The Sr. ABM Manager will be an innovative leader, driving new ideas and ways to partner with our most strategic accounts to engage our customers while also thinking about how we scale our tools and resources to be operationally effective. This role is perfect for someone who thrives at being at the center of a fast-paced, highly collaborative, performance-driven job.
ResponsibilitiesLead and shape the account-based marketing capabilities at ResMed using knowledge of best practices to help identify the cross-functional collaboration model and processes to ensure efficient and effective campaign developmentWork with sales and strategy leadership to identify top target accounts and objectives that drive growth, ensuring alignment with ResMed's overall business goalsDevelop and execute targeted, integrated campaigns and programs for key accounts, collaborating closely with sales, digital, and cross-functional marketing teams.Lead development of personalized content and messaging to engage with key customers and decision-makers within target accounts, including customer advocacy and customer success stories.Define key performance indicators (KPIs) to measure the effectiveness of account-based marketing initiatives.Oversee the timely execution of resources, logistics, budgeting, scheduling, digital, and social media strategies for all ABM campaigns.Monitor campaign performance, analyze results, and iterate on strategies to optimize ROI and achieve business objectives.Maintain an understanding of ResMed North America Marketing goals and how ABM fits into broader Go-to-Market strategyContinuously monitor industry trends, best practices, and emerging technologies in ABM, and recommend new strategies and tactics to enhance campaign effectiveness and drive results.Provide regular reporting and insights to collaborators, including senior management, on the impact of account-based marketing efforts.People Leadership
Manage, coach, and develop the North America ABM teamBuild a highly motivated and empowered team with a high-performing team cultureCollaborate with and influence cross-functional stakeholders to drive performance and incremental growth in the commercial marketing channelExemplify a "One ResMed" mindset, acting on behalf of the entire company. Evaluate decisions and initiatives with a long-term perspective.Create an inclusive space where all people feel empowered, respected, engaged, valued, and connected to each other and the businessLet's talk about you:
Bachelor's degree.Minimum of 12+ years of related marketing experience, including 5+ years of ABM experiencePrevious experience with marketing and ABM tools such as IQVIA, SFMC,6Sense, Demandbase, intent data providers, etc.Proven demand generation skills gained through marketing long-tail, high-consideration products. Highly desired to have an understanding of regulated environmentsSolid track record of measurable impact on customer demand, revenue and other success metricsAbility to collaborate and work effectively across functions/departments/teams while building trusted relationships and positively influencing othersStrong ability to understand problems, think critically, and identify creative solutionsOrganizational and project management skills with ability to own and drive project schedule from start to finish, including managing peers and individuals senior to you
Joining us is more than saying "yes" to making the world a healthier place. It's discovering a career that's challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!