Mudflap
Product Marketing Lead
Mudflap, San Francisco, California, United States, 94199
Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense), while providing our fuel stop partners with access to new, hard-to-reach customers. We're a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey.
Submit your CV and any additional required information after you have read this description by clicking on the application button.
As the first Product Marketing Lead, you will spearhead positioning, messaging, go-to-market and adoption of new and existing products.
Expectations (In this role, you will):
Drive collaboration across functions (marketing, product, sales, operations, etc.) towards growing the adoption of Mudflap products and featuresDevelop customer and competitive insights, positioning and messaging, persona development, GTM planning, and sales enablementEnsure cross-functional readiness for rollouts by equipping Mudflap teams with customer-facing information and collateralStructure the product brand architecture to help align a growing portfolioEnsure that our customer-facing communications are always up-to-date with the most relevant product positioning and messagingOwn competitive tracking to ensure Mudflap is well-positioned and differentiated in the marketInspire and generate excitement for the products across multiple mediums
Experience (What we look for):
8+ years of hands-on experience in product marketing, at least 3 of which should be at a high-growth technology companyExperience marketing to prosumers and SMB customersA proven track record working with cross functional teams and developing rapport across product, marketing, sales, operations, and supportDeep customer and competitive insights experience. You can gather quantitative and qualitative data to inform the insights that drive your product marketing recommendationsHands-on ability to create a range of marketing assets including on-message product explainers, demo videos, sales pitch-decks, etc.Proven track record of exceptional performance in a fast-paced environment and organizational skills to manage multiple projects with tight deadlinesSuperb attention to detail. Able to communicate impeccably, verbally and in writing
Perks and Benefits (What we offer):
A remote-first company focused on hiring the best talentA committed team on a mission to change a massive industry for the betterA high bar for quality and commitment to self-improvementAn open mind to new ideas and methodologiesCompetitive salary and benefit optionsOpportunities and support for major career growth
The salary range for this role is $153,000 - $207,000. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation. This position may also be eligible for additional incentives such as equity awards or short-term incentives. Our benefits include medical/dental/vision insurance, 401(k) with company match, WFH stipend and PTO.
Company overview (Who we are):
Mudflap is well-funded by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups, and our core team hails from Disney, Uber, Procore, Google, Meta, DoorDash, Capital One, and Brex.
Here are the core values that we believe in and look for in new teammates:
Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we doMake it Count: Act like an owner by focusing on the impact of your workFind a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammatesSweat the Details: We keep our standards high and achieve them by paying attention to every detailBe Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what's possible
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Submit your CV and any additional required information after you have read this description by clicking on the application button.
As the first Product Marketing Lead, you will spearhead positioning, messaging, go-to-market and adoption of new and existing products.
Expectations (In this role, you will):
Drive collaboration across functions (marketing, product, sales, operations, etc.) towards growing the adoption of Mudflap products and featuresDevelop customer and competitive insights, positioning and messaging, persona development, GTM planning, and sales enablementEnsure cross-functional readiness for rollouts by equipping Mudflap teams with customer-facing information and collateralStructure the product brand architecture to help align a growing portfolioEnsure that our customer-facing communications are always up-to-date with the most relevant product positioning and messagingOwn competitive tracking to ensure Mudflap is well-positioned and differentiated in the marketInspire and generate excitement for the products across multiple mediums
Experience (What we look for):
8+ years of hands-on experience in product marketing, at least 3 of which should be at a high-growth technology companyExperience marketing to prosumers and SMB customersA proven track record working with cross functional teams and developing rapport across product, marketing, sales, operations, and supportDeep customer and competitive insights experience. You can gather quantitative and qualitative data to inform the insights that drive your product marketing recommendationsHands-on ability to create a range of marketing assets including on-message product explainers, demo videos, sales pitch-decks, etc.Proven track record of exceptional performance in a fast-paced environment and organizational skills to manage multiple projects with tight deadlinesSuperb attention to detail. Able to communicate impeccably, verbally and in writing
Perks and Benefits (What we offer):
A remote-first company focused on hiring the best talentA committed team on a mission to change a massive industry for the betterA high bar for quality and commitment to self-improvementAn open mind to new ideas and methodologiesCompetitive salary and benefit optionsOpportunities and support for major career growth
The salary range for this role is $153,000 - $207,000. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation. This position may also be eligible for additional incentives such as equity awards or short-term incentives. Our benefits include medical/dental/vision insurance, 401(k) with company match, WFH stipend and PTO.
Company overview (Who we are):
Mudflap is well-funded by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups, and our core team hails from Disney, Uber, Procore, Google, Meta, DoorDash, Capital One, and Brex.
Here are the core values that we believe in and look for in new teammates:
Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we doMake it Count: Act like an owner by focusing on the impact of your workFind a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammatesSweat the Details: We keep our standards high and achieve them by paying attention to every detailBe Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what's possible
#J-18808-Ljbffr