Cin7
Director of Product Marketing
Cin7, Denver, Colorado, United States, 80219
The ideal candidate has experience working as a product marketer targeting small businesses, preferably with inventory management and/or ERP expertise, for a technology or software company7-10 years of progressive B2B SaaS or software product marketing experienceExperience in cloud, SaaS or subscription business models targeting small businessesResponsibilities
This is a highly strategic and high visibility role that will help Cin7 establish itself as a technology leader and guide for small business product sellers globallyThe Product Marketing Director will play a critical role in the success of our business as we believe in Product Marketing's role in deeply understanding the customers and the marketThis is the tip of the spear in developing market-driven strategies, products, campaigns, and experiencesWork in collaboration with Product, Sales, Customer Success, and the rest of the Marketing team to develop, align cross-functionally, and help execute the go-to-market strategy in the inventory management spaceDevelop the positioning and messaging for the target segments and audiences that differentiates the products and solutions in the market and clearly articulates and quantifies their valueDrive product and solution launches, developing launch plans and associated KPIs, and orchestrating a cross-functional team to execute launch tacticsCollateral Development and Sales EnablementDevelop and author data/sell sheets, case studies, ROI/TCO models, white papers, customer presentations, thought leadership articles, blogs, e-books, and sales enablement materials such as FAQs, demos, competitive battle cards, and training materials in collaboration with Product, Sales, Customer Success and the rest of MarketingWork with the Training team to enable SalesClearly define and refine the ideal customer profile (ICP), buyer personas, and buyer's journey to guide integrated campaign developmentCross-functional SME GuidanceSupport integrated GTM by providing ongoing guidance to creative, media, communications, digital, and field marketing teams to ensure relevance and effectiveness of marketing strategies for the target segmentsConduct market, customer, competitive, and ecosystem research and analysis to derive data-driven insights and inform strategic decisions throughout the customer lifecycle (acquisition, adoption, retention, upsell/cross-sell, loyalty)Provide relevant market research, competitive insights, and customer feedback to Sales, Product, and Customer Success to help inform pricing, packaging, product development and roadmap, and customer experience considerationsCompetitive benefits, including medical, dental, vision, and 401kA flexible PTO policy, allowing you the time you need to rechargeA Global Wellness Day celebrated companywide, providing you a dedicated holiday to focus on your own wellbeingA diverse team, where everyone helps each other and inclusion is a core valueFrequent company sponsored events so you can get to know your coworkers$135,000 - $150,000 a yearBase salary as listed above + 20% annual bonusQualifications
The ideal candidate has experience working as a product marketer targeting small businesses, preferably with inventory management and/or ERP expertise, for a technology or software company7-10 years of progressive B2B SaaS or software product marketing experienceExperience in cloud, SaaS or subscription business models targeting small businessesResponsibilities
This is a highly strategic and high visibility role that will help Cin7 establish itself as a technology leader and guide for small business product sellers globallyThe Product Marketing Director will play a critical role in the success of our business as we believe in Product Marketing's role in deeply understanding the customers and the marketThis is the tip of the spear in developing market-driven strategies, products, campaigns, and experiencesWork in collaboration with Product, Sales, Customer Success, and the rest of the Marketing team to develop, align cross-functionally, and help execute the go-to-market strategy in the inventory management spaceDevelop the positioning and messaging for the target segments and audiences that differentiates the products and solutions in the market and clearly articulates and quantifies their valueDrive product and solution launches, developing launch plans and associated KPIs, and orchestrating a cross-functional team to execute launch tacticsCollateral Development and Sales EnablementDevelop and author data/sell sheets, case studies, ROI/TCO models, white papers, customer presentations, thought leadership articles, blogs, e-books, and sales enablement materials such as FAQs, demos, competitive battle cards, and training materials in collaboration with Product, Sales, Customer Success and the rest of MarketingWork with the Training team to enable SalesClearly define and refine the ideal customer profile (ICP), buyer personas, and buyer's journey to guide integrated campaign developmentCross-functional SME GuidanceSupport integrated GTM by providing ongoing guidance to creative, media, communications, digital, and field marketing teams to ensure relevance and effectiveness of marketing strategies for the target segmentsConduct market, customer, competitive, and ecosystem research and analysis to derive data-driven insights and inform strategic decisions throughout the customer lifecycle (acquisition, adoption, retention, upsell/cross-sell, loyalty)Provide relevant market research, competitive insights, and customer feedback to Sales, Product, and Customer Success to help inform pricing, packaging, product development and roadmap, and customer experience considerationsBenefits
Competitive benefits, including medical, dental, vision, and 401kA flexible PTO policy, allowing you the time you need to rechargeA Global Wellness Day celebrated companywide, providing you a dedicated holiday to focus on your own wellbeingA diverse team, where everyone helps each other and inclusion is a core valueFrequent company sponsored events so you can get to know your coworkers$135,000 - $150,000 a yearBase salary as listed above + 20% annual bonusCin7 is a fast-growing global software company that provides solutions for modern-day product sellers. We help these sellers keep track of their inventory at scale, and help them sell their products across multiple sales channels around the world.
Ready to make your application Please do read through the description at least once before clicking on Apply.
Cin7 is expanding very quickly with a mission to become the leading Inventory Management Software brand in the world, and we are looking for a... motivated and driven individual to join our team.
How you'll make an impact:
We are seeking a motivated, passionate, and experienced Product Marketing Director to mature our view of the market and our target buyers, develop positioning and messaging, and drive go-to-market strategies and activities that fuel commercial growth. This is a highly strategic and high visibility role that will help Cin7 establish itself as a technology leader and guide for small business product sellers globally.
The Product Marketing Director will play a critical role in the success of our business as we believe in Product Marketing's role in deeply understanding the customers and the market. This is the tip of the spear in developing market-driven strategies, products, campaigns, and experiences.
The ideal candidate has experience working as a product marketer targeting small businesses, preferably with inventory management and/or ERP expertise, for a technology or software company.
Here's what you'll do:• Go-to-Market Strategy. Work in collaboration with Product, Sales, Customer Success, and the rest of the Marketing team to develop, align cross-functionally, and help execute the go-to-market strategy in the inventory management space.• Positioning and Messaging. Develop the positioning and messaging for the target segments and audiences that differentiates the products and solutions in the market and clearly articulates and quantifies their value.• Product Launches. Drive product and solution launches, developing launch plans and associated KPIs, and orchestrating a cross-functional team to execute launch tactics.• Collateral Development and Sales Enablement. Develop and author data/sell sheets, case studies, ROI/TCO models, white papers, customer presentations, thought leadership articles, blogs, e-books, and sales enablement materials such as FAQs, demos, competitive battle cards, and training materials in collaboration with Product, Sales, Customer Success and the rest of Marketing. Work with the Training team to enable Sales.• ICP, Buyer Personas, and Buyers' Journey. Clearly define and refine the ideal customer profile (ICP), buyer personas, and buyer's journey to guide integrated campaign development.• Cross-functional SME Guidance. Support integrated GTM by providing ongoing guidance to creative, media, communications, digital, and field marketing teams to ensure relevance and effectiveness of marketing strategies for the target segments.• Market Research, Analysis, and Data-Driven Insights. Conduct market, customer, competitive, and ecosystem research and analysis to derive data-driven insights and inform strategic decisions throughout the customer lifecycle (acquisition, adoption, retention, upsell/cross-sell, loyalty)• Feedback and Collaboration with Sales, Product, and Customer Success. Provide relevant market research, competitive insights, and customer feedback to Sales, Product, and Customer Success to help inform pricing, packaging, product development and roadmap, and customer experience considerations.
Here's what you'll bring with you:• 7-10 years of progressive B2B SaaS or software product marketing experience• Experience in cloud, SaaS or subscription business models targeting small businesses. Expertise in inventory management or ERP preferred.• Bachelor's degree in a business or technical discipline.• Demonstrated experience in technology marketing, including the ability to take technical concepts and communicate them to both business and technical audiences.• Excellent positioning, messaging, and storytelling skills.• A self starter and highly driven individual who can manage through ambiguous situations.• A track record of good decision-making and strong ability to articulate/defend an informed opinion on important topics.• Must be able to work both at a strategic and tactical level to get the job done.• Experience in using AI tools and capabilities.• Team player with a positive work ethic who values diverse perspectives.• Highly motivated and creative team player who thrives in collaborative environments.• Great attitude and willingness to learn and be challenged
In return, we offer:• Competitive benefits, including medical, dental, vision, and 401k.• A flexible PTO policy, allowing you the time you need to recharge.A Global Wellness Day celebrated companywide, providing you a dedicated holiday to focus on your own wellbeing.• A diverse team, where everyone helps each other and inclusion is a core value.• Frequent company sponsored events so you can get to know your coworkers.
$135,000 - $150,000 a yearBase salary as listed above + 20% annual bonus
Why CIN7?
CIN7 is a leader in one of the most exciting software verticals right now, and we're growing exponentially. We're looking to add people to our team who are passionate about working with a fast growth tech company.
At CIN7, we make great products available to everyone. Every month, millions of sales orders flow through our platform reducing the cost, effort and time for product sellers so they can quickly get products to customers and build their brands without worrying about their operations. We pride ourselves on providing Inventory Management and Supply Chain software to help medium-large product businesses thrive in a highly competitive, digital world. CIN7 centrally manages inventory across multiple locations and channels, connecting 500+ systems to support receiving, selling and shipping stock.
We value diversity at Cin7, and bring people into the heart of everything we do. We hire, recruit, and promote without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, pregnancy or maternity, veteran status or any other status protected by applicable law. We understand the importance of creating a safe and comfortable work environment and encourage individualism and authenticity in every member of our team
In accordance with the Colorado Equal Pay for Equal Work Act, the approximate annual base compensation range is listed above. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team.
Apply for this job
Company informationConnected inventory performance from Cin7 helps growing product businesses manage less, sell more and see everything across the whole inventory ecosystem. Cin7 makes complex retail and wholesale simple with all-in-one cloud inventory, POS, EDI and 3PL. Cin7 allows you to manage all your sales channels, inventory, point of sale and supply chain in one central, cloud-based software. Cin7 offers integrations using third party logistics (3PL) interface and electronic data interchange (EDI), catering for businesses increasing trend to sell globally. Cin7 is the ultimate solution if you're looking one system to manufacture, sell, manage and fulfil. Cin7 is a fully integrated, fully capable solution that gives you enterprise level capability without the traditional costs associated with an ERP type solution. No matter how big or small your business is, Cin7 has a solution that will fit and is easily scaled to meet your needs in the future. Our verticals: Fashion & Apparel, Furniture & Showrooms, Flooring, Food & Wine Distribution. Cin7 is an affordable, easy-to-use system, licensed on a subscription basis, that allows mid tier retailers to utilize the kind of systems previously only available to retail giants like Nordstrom, Ikea or Zara. What used to cost hundreds of thousands to millions can now be affordable.Retail, Manufacturing, Food and Beverage, Apparel and Clothing, Beauty and Personal Care, Electronics and Electrical, Gift and Novelty, eCommerce, Inventory Management Software, ApparelCompany Specialties:Inventory Management, Point of Sale, Multi-Channel, Wholesale B2B, Warehouse Management, Integration with Quickbooks Online, Xero, Shopify and Magento, Cloud-based, POS, Retail sector, EDI, 3PL, B2B, inventory management software, and business software
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This is a highly strategic and high visibility role that will help Cin7 establish itself as a technology leader and guide for small business product sellers globallyThe Product Marketing Director will play a critical role in the success of our business as we believe in Product Marketing's role in deeply understanding the customers and the marketThis is the tip of the spear in developing market-driven strategies, products, campaigns, and experiencesWork in collaboration with Product, Sales, Customer Success, and the rest of the Marketing team to develop, align cross-functionally, and help execute the go-to-market strategy in the inventory management spaceDevelop the positioning and messaging for the target segments and audiences that differentiates the products and solutions in the market and clearly articulates and quantifies their valueDrive product and solution launches, developing launch plans and associated KPIs, and orchestrating a cross-functional team to execute launch tacticsCollateral Development and Sales EnablementDevelop and author data/sell sheets, case studies, ROI/TCO models, white papers, customer presentations, thought leadership articles, blogs, e-books, and sales enablement materials such as FAQs, demos, competitive battle cards, and training materials in collaboration with Product, Sales, Customer Success and the rest of MarketingWork with the Training team to enable SalesClearly define and refine the ideal customer profile (ICP), buyer personas, and buyer's journey to guide integrated campaign developmentCross-functional SME GuidanceSupport integrated GTM by providing ongoing guidance to creative, media, communications, digital, and field marketing teams to ensure relevance and effectiveness of marketing strategies for the target segmentsConduct market, customer, competitive, and ecosystem research and analysis to derive data-driven insights and inform strategic decisions throughout the customer lifecycle (acquisition, adoption, retention, upsell/cross-sell, loyalty)Provide relevant market research, competitive insights, and customer feedback to Sales, Product, and Customer Success to help inform pricing, packaging, product development and roadmap, and customer experience considerationsCompetitive benefits, including medical, dental, vision, and 401kA flexible PTO policy, allowing you the time you need to rechargeA Global Wellness Day celebrated companywide, providing you a dedicated holiday to focus on your own wellbeingA diverse team, where everyone helps each other and inclusion is a core valueFrequent company sponsored events so you can get to know your coworkers$135,000 - $150,000 a yearBase salary as listed above + 20% annual bonusQualifications
The ideal candidate has experience working as a product marketer targeting small businesses, preferably with inventory management and/or ERP expertise, for a technology or software company7-10 years of progressive B2B SaaS or software product marketing experienceExperience in cloud, SaaS or subscription business models targeting small businessesResponsibilities
This is a highly strategic and high visibility role that will help Cin7 establish itself as a technology leader and guide for small business product sellers globallyThe Product Marketing Director will play a critical role in the success of our business as we believe in Product Marketing's role in deeply understanding the customers and the marketThis is the tip of the spear in developing market-driven strategies, products, campaigns, and experiencesWork in collaboration with Product, Sales, Customer Success, and the rest of the Marketing team to develop, align cross-functionally, and help execute the go-to-market strategy in the inventory management spaceDevelop the positioning and messaging for the target segments and audiences that differentiates the products and solutions in the market and clearly articulates and quantifies their valueDrive product and solution launches, developing launch plans and associated KPIs, and orchestrating a cross-functional team to execute launch tacticsCollateral Development and Sales EnablementDevelop and author data/sell sheets, case studies, ROI/TCO models, white papers, customer presentations, thought leadership articles, blogs, e-books, and sales enablement materials such as FAQs, demos, competitive battle cards, and training materials in collaboration with Product, Sales, Customer Success and the rest of MarketingWork with the Training team to enable SalesClearly define and refine the ideal customer profile (ICP), buyer personas, and buyer's journey to guide integrated campaign developmentCross-functional SME GuidanceSupport integrated GTM by providing ongoing guidance to creative, media, communications, digital, and field marketing teams to ensure relevance and effectiveness of marketing strategies for the target segmentsConduct market, customer, competitive, and ecosystem research and analysis to derive data-driven insights and inform strategic decisions throughout the customer lifecycle (acquisition, adoption, retention, upsell/cross-sell, loyalty)Provide relevant market research, competitive insights, and customer feedback to Sales, Product, and Customer Success to help inform pricing, packaging, product development and roadmap, and customer experience considerationsBenefits
Competitive benefits, including medical, dental, vision, and 401kA flexible PTO policy, allowing you the time you need to rechargeA Global Wellness Day celebrated companywide, providing you a dedicated holiday to focus on your own wellbeingA diverse team, where everyone helps each other and inclusion is a core valueFrequent company sponsored events so you can get to know your coworkers$135,000 - $150,000 a yearBase salary as listed above + 20% annual bonusCin7 is a fast-growing global software company that provides solutions for modern-day product sellers. We help these sellers keep track of their inventory at scale, and help them sell their products across multiple sales channels around the world.
Ready to make your application Please do read through the description at least once before clicking on Apply.
Cin7 is expanding very quickly with a mission to become the leading Inventory Management Software brand in the world, and we are looking for a... motivated and driven individual to join our team.
How you'll make an impact:
We are seeking a motivated, passionate, and experienced Product Marketing Director to mature our view of the market and our target buyers, develop positioning and messaging, and drive go-to-market strategies and activities that fuel commercial growth. This is a highly strategic and high visibility role that will help Cin7 establish itself as a technology leader and guide for small business product sellers globally.
The Product Marketing Director will play a critical role in the success of our business as we believe in Product Marketing's role in deeply understanding the customers and the market. This is the tip of the spear in developing market-driven strategies, products, campaigns, and experiences.
The ideal candidate has experience working as a product marketer targeting small businesses, preferably with inventory management and/or ERP expertise, for a technology or software company.
Here's what you'll do:• Go-to-Market Strategy. Work in collaboration with Product, Sales, Customer Success, and the rest of the Marketing team to develop, align cross-functionally, and help execute the go-to-market strategy in the inventory management space.• Positioning and Messaging. Develop the positioning and messaging for the target segments and audiences that differentiates the products and solutions in the market and clearly articulates and quantifies their value.• Product Launches. Drive product and solution launches, developing launch plans and associated KPIs, and orchestrating a cross-functional team to execute launch tactics.• Collateral Development and Sales Enablement. Develop and author data/sell sheets, case studies, ROI/TCO models, white papers, customer presentations, thought leadership articles, blogs, e-books, and sales enablement materials such as FAQs, demos, competitive battle cards, and training materials in collaboration with Product, Sales, Customer Success and the rest of Marketing. Work with the Training team to enable Sales.• ICP, Buyer Personas, and Buyers' Journey. Clearly define and refine the ideal customer profile (ICP), buyer personas, and buyer's journey to guide integrated campaign development.• Cross-functional SME Guidance. Support integrated GTM by providing ongoing guidance to creative, media, communications, digital, and field marketing teams to ensure relevance and effectiveness of marketing strategies for the target segments.• Market Research, Analysis, and Data-Driven Insights. Conduct market, customer, competitive, and ecosystem research and analysis to derive data-driven insights and inform strategic decisions throughout the customer lifecycle (acquisition, adoption, retention, upsell/cross-sell, loyalty)• Feedback and Collaboration with Sales, Product, and Customer Success. Provide relevant market research, competitive insights, and customer feedback to Sales, Product, and Customer Success to help inform pricing, packaging, product development and roadmap, and customer experience considerations.
Here's what you'll bring with you:• 7-10 years of progressive B2B SaaS or software product marketing experience• Experience in cloud, SaaS or subscription business models targeting small businesses. Expertise in inventory management or ERP preferred.• Bachelor's degree in a business or technical discipline.• Demonstrated experience in technology marketing, including the ability to take technical concepts and communicate them to both business and technical audiences.• Excellent positioning, messaging, and storytelling skills.• A self starter and highly driven individual who can manage through ambiguous situations.• A track record of good decision-making and strong ability to articulate/defend an informed opinion on important topics.• Must be able to work both at a strategic and tactical level to get the job done.• Experience in using AI tools and capabilities.• Team player with a positive work ethic who values diverse perspectives.• Highly motivated and creative team player who thrives in collaborative environments.• Great attitude and willingness to learn and be challenged
In return, we offer:• Competitive benefits, including medical, dental, vision, and 401k.• A flexible PTO policy, allowing you the time you need to recharge.A Global Wellness Day celebrated companywide, providing you a dedicated holiday to focus on your own wellbeing.• A diverse team, where everyone helps each other and inclusion is a core value.• Frequent company sponsored events so you can get to know your coworkers.
$135,000 - $150,000 a yearBase salary as listed above + 20% annual bonus
Why CIN7?
CIN7 is a leader in one of the most exciting software verticals right now, and we're growing exponentially. We're looking to add people to our team who are passionate about working with a fast growth tech company.
At CIN7, we make great products available to everyone. Every month, millions of sales orders flow through our platform reducing the cost, effort and time for product sellers so they can quickly get products to customers and build their brands without worrying about their operations. We pride ourselves on providing Inventory Management and Supply Chain software to help medium-large product businesses thrive in a highly competitive, digital world. CIN7 centrally manages inventory across multiple locations and channels, connecting 500+ systems to support receiving, selling and shipping stock.
We value diversity at Cin7, and bring people into the heart of everything we do. We hire, recruit, and promote without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, pregnancy or maternity, veteran status or any other status protected by applicable law. We understand the importance of creating a safe and comfortable work environment and encourage individualism and authenticity in every member of our team
In accordance with the Colorado Equal Pay for Equal Work Act, the approximate annual base compensation range is listed above. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team.
Apply for this job
Company informationConnected inventory performance from Cin7 helps growing product businesses manage less, sell more and see everything across the whole inventory ecosystem. Cin7 makes complex retail and wholesale simple with all-in-one cloud inventory, POS, EDI and 3PL. Cin7 allows you to manage all your sales channels, inventory, point of sale and supply chain in one central, cloud-based software. Cin7 offers integrations using third party logistics (3PL) interface and electronic data interchange (EDI), catering for businesses increasing trend to sell globally. Cin7 is the ultimate solution if you're looking one system to manufacture, sell, manage and fulfil. Cin7 is a fully integrated, fully capable solution that gives you enterprise level capability without the traditional costs associated with an ERP type solution. No matter how big or small your business is, Cin7 has a solution that will fit and is easily scaled to meet your needs in the future. Our verticals: Fashion & Apparel, Furniture & Showrooms, Flooring, Food & Wine Distribution. Cin7 is an affordable, easy-to-use system, licensed on a subscription basis, that allows mid tier retailers to utilize the kind of systems previously only available to retail giants like Nordstrom, Ikea or Zara. What used to cost hundreds of thousands to millions can now be affordable.Retail, Manufacturing, Food and Beverage, Apparel and Clothing, Beauty and Personal Care, Electronics and Electrical, Gift and Novelty, eCommerce, Inventory Management Software, ApparelCompany Specialties:Inventory Management, Point of Sale, Multi-Channel, Wholesale B2B, Warehouse Management, Integration with Quickbooks Online, Xero, Shopify and Magento, Cloud-based, POS, Retail sector, EDI, 3PL, B2B, inventory management software, and business software
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