Sony Pictures Entertainment, Inc
Director Research, Strategy & Analysis (Video Games & Action)
Sony Pictures Entertainment, Inc, Culver City, California, United States, 90232
Sony Pictures Television is looking for a strong leader to join our team as Director, Research, Strategy & Analysis supporting the Video Games and Action genres. The world’s largest independent studio, Sony Pictures Television, produces original content for linear networks and digital platforms. Our series – from dramas like THE NIGHT AGENT, THE LAST OF US, and THE BOYS, to comedies like TWISTED METAL and COBRA KAI, to unscripted series like JEOPARDY!, WHEEL OF FORTUNE, and AMERICAN IDOL – are beloved by our fans and customers worldwide.
Ensure you read the information regarding this opportunity thoroughly before making an application.We are looking for an expert strategic research & data Insights leader to support SPT’s Action, Thriller and Video Game Adaptations subgenres. Using secondary & syndicated data analysis, data science & business intelligence, primary research, content analysis, ratings & consumption data analysis and social listening, the Director will serve as the point person for key SPT series throughout their lifecycles – including trend identification, landscape opportunity analysis, concept and pilot testing, content positioning, content promotion & launch / post launch analyses – playing a meaningful and visible role in guiding content creation, optimizing audience engagement, and making our content the best it can be. The Director, Research Strategy & Analysis is a leadership role reporting to the VP Research, Strategy & Analysis.Responsibilities:
Series ResearchThe Director will be the Research lead for SPT Action, Thriller, & Video Game Adaptation series. This leader will have a keen understanding of genre trends and opportunities – conducting qualitative and quantitative primary research studies and tracking series’ performance to optimize departmental development slates, understand landscape genre trends, uncover audiences’ views on genre series, and to improve the sellability, marketing, and performance of pitches and current series.Embed in internal teams as the “face of research” on any research aspect of assigned titles
Provide holistic insights to answer key business questions – from primary research, to viewing / consumption data analysis, to social analytics, to data analytics solutions
Leverage studio wide tools and data sources to deeply understand content performance, content trends and audience engagement
Analyze the TV landscape, genre trajectories & audience areas of growth / opportunity for development & production – using Nielsen, Ampere and other similar consumption data
Analyze adaptation potential of existing IP by looking into audience segments, key themes, and success factors
Utilize social media listening to understand audiences’ needs and test hypotheses about content, including development & marketing opportunities
Utilize syndicated consumer & audience insight tools to answer content, development & landscape questions
Design primary research studies to test concepts, episodes, and series end to end – both qualitative & quantitative
Create innovative primary research techniques and source new techniques & methodologies from vendors
Act as a thought partner internally with executives and with external research vendors in managing and coordinating projects
Collaborate with research partners across Sony Pictures Entertainment and contribute to cross-functional teams with multiple stakeholders
Strong presentation skills, able to tell data narratives that are strategic, succinct & visual, with a clear POV, to increase engagement & adoption of insights & data across the business
Thought Leadership & StrategyWe are looking for leader with a deep understanding of cultural, landscape & market trends and our buyers and network partners. The Director will use data and insights to guide decision making with business leaders to improve our market position and drive growth.Lead analyses of broader cultural factors, including fast/pop culture, and broader generational shifts, that would meaningfully impact and inspire SPT content, commissioning, and marketing
Drive thought leadership across SPT, producing publications/whitepapers to provide internal stakeholders and talent with impactful insights
Support analyses of strategic initiatives, including acquisitions, partnerships, whitespace analysis, forecasting, and financial modeling
Develop strategic insights about our buyer strategies and trends in relation to genres and communicate those to creative teams and to senior leaders
Team Leadership & DevelopmentWe are looking for a leader who is passionate about helping teams develop & grow their skillsetsManage a team of analysts/managers and helping them master holistic methodologies & tools (primary research, syndicated data analysis, viewing e.g. Nielsen/Ampere, and social tools)
Guide strategic narrative building versus data provision
Empower & create visibility for the research team internally and externally
Open and collaborative approach in partnering with internal data & insight teams throughout Sony
Qualifications:
7+ years of experience leveraging quantitative and qualitative research (Media preferred)
7+ years of experience in media consumption analysis (Nielsen and other similar consumption data sets)
Experience commissioning, designing, and managing multi-market qualitative and quantitative research projects
Experience with syndicated consumer, trend & audience data tools and sets
Strong instinct for strategic data storytelling & narratives
Expert understanding of TV landscape, including linear networks, digital platforms, streaming platforms and emerging media platforms
Deep understanding of TV production business, including the major milestones from creative strategy to series delivery preferred
Expertise in digital (AVOD, VOD, SVOD etc.) viewership measurement
Passion for film and television!
Executive presence
Strategic mindset
Voice of the consumer – used to speaking up & advocating for the consumer / audience
Collaborative and transparent team-builder with experience working in a matrixed, multicultural, and international organization
Exceptionally strong visual and verbal presentation skills and experience leading and delivering insight at an executive level
Lifetime learner with a strategic mindset and focus on innovation and continuous improvement
#J-18808-Ljbffr
Ensure you read the information regarding this opportunity thoroughly before making an application.We are looking for an expert strategic research & data Insights leader to support SPT’s Action, Thriller and Video Game Adaptations subgenres. Using secondary & syndicated data analysis, data science & business intelligence, primary research, content analysis, ratings & consumption data analysis and social listening, the Director will serve as the point person for key SPT series throughout their lifecycles – including trend identification, landscape opportunity analysis, concept and pilot testing, content positioning, content promotion & launch / post launch analyses – playing a meaningful and visible role in guiding content creation, optimizing audience engagement, and making our content the best it can be. The Director, Research Strategy & Analysis is a leadership role reporting to the VP Research, Strategy & Analysis.Responsibilities:
Series ResearchThe Director will be the Research lead for SPT Action, Thriller, & Video Game Adaptation series. This leader will have a keen understanding of genre trends and opportunities – conducting qualitative and quantitative primary research studies and tracking series’ performance to optimize departmental development slates, understand landscape genre trends, uncover audiences’ views on genre series, and to improve the sellability, marketing, and performance of pitches and current series.Embed in internal teams as the “face of research” on any research aspect of assigned titles
Provide holistic insights to answer key business questions – from primary research, to viewing / consumption data analysis, to social analytics, to data analytics solutions
Leverage studio wide tools and data sources to deeply understand content performance, content trends and audience engagement
Analyze the TV landscape, genre trajectories & audience areas of growth / opportunity for development & production – using Nielsen, Ampere and other similar consumption data
Analyze adaptation potential of existing IP by looking into audience segments, key themes, and success factors
Utilize social media listening to understand audiences’ needs and test hypotheses about content, including development & marketing opportunities
Utilize syndicated consumer & audience insight tools to answer content, development & landscape questions
Design primary research studies to test concepts, episodes, and series end to end – both qualitative & quantitative
Create innovative primary research techniques and source new techniques & methodologies from vendors
Act as a thought partner internally with executives and with external research vendors in managing and coordinating projects
Collaborate with research partners across Sony Pictures Entertainment and contribute to cross-functional teams with multiple stakeholders
Strong presentation skills, able to tell data narratives that are strategic, succinct & visual, with a clear POV, to increase engagement & adoption of insights & data across the business
Thought Leadership & StrategyWe are looking for leader with a deep understanding of cultural, landscape & market trends and our buyers and network partners. The Director will use data and insights to guide decision making with business leaders to improve our market position and drive growth.Lead analyses of broader cultural factors, including fast/pop culture, and broader generational shifts, that would meaningfully impact and inspire SPT content, commissioning, and marketing
Drive thought leadership across SPT, producing publications/whitepapers to provide internal stakeholders and talent with impactful insights
Support analyses of strategic initiatives, including acquisitions, partnerships, whitespace analysis, forecasting, and financial modeling
Develop strategic insights about our buyer strategies and trends in relation to genres and communicate those to creative teams and to senior leaders
Team Leadership & DevelopmentWe are looking for a leader who is passionate about helping teams develop & grow their skillsetsManage a team of analysts/managers and helping them master holistic methodologies & tools (primary research, syndicated data analysis, viewing e.g. Nielsen/Ampere, and social tools)
Guide strategic narrative building versus data provision
Empower & create visibility for the research team internally and externally
Open and collaborative approach in partnering with internal data & insight teams throughout Sony
Qualifications:
7+ years of experience leveraging quantitative and qualitative research (Media preferred)
7+ years of experience in media consumption analysis (Nielsen and other similar consumption data sets)
Experience commissioning, designing, and managing multi-market qualitative and quantitative research projects
Experience with syndicated consumer, trend & audience data tools and sets
Strong instinct for strategic data storytelling & narratives
Expert understanding of TV landscape, including linear networks, digital platforms, streaming platforms and emerging media platforms
Deep understanding of TV production business, including the major milestones from creative strategy to series delivery preferred
Expertise in digital (AVOD, VOD, SVOD etc.) viewership measurement
Passion for film and television!
Executive presence
Strategic mindset
Voice of the consumer – used to speaking up & advocating for the consumer / audience
Collaborative and transparent team-builder with experience working in a matrixed, multicultural, and international organization
Exceptionally strong visual and verbal presentation skills and experience leading and delivering insight at an executive level
Lifetime learner with a strategic mindset and focus on innovation and continuous improvement
#J-18808-Ljbffr