ON24
Marketing Operations Campaigns Manager
ON24, San Francisco, California, United States, 94199
Description
Do not wait to apply after reading this description a high application volume is expected for this opportunity.ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has a wide global footprint with offices in key regions, including London, Singapore, and Sydney. For more information, please visit www.ON24.com.As a member of the marketing operations team, the Marketing Operations Campaigns Manager is primarily responsible for the day-to-day execution, monitoring, and optimization of complex, multi-channel campaigns. You will partner with the broader marketing organization to develop and execute comprehensive marketing campaigns designed to drive awareness, lead generation, engagement, pipeline, and revenue.ResponsibilitiesManaging email campaigns from production to analytics, through testing and deployment. Recommending the best course of action to reach the campaign goals.Working closely with the Demand, Growth, Product, etc. teams to define optimal email/nurture programs to increase awareness, demand generation, and customer retention.Providing visibility and insights on results and recommending improvements to increase open rates, click rates, constantly improving deliverability, and reducing opt-outs.Establishing and continuously improving processes to ensure the overall team's effectiveness. Staying informed of industry best practices.Monitor the success of marketing campaigns through Salesforce, Marketo, and analytics platforms to ensure that key performance indicators are met.Skills & Qualifications5+ years of SaaS or B2B marketing experienceMarketo certification is preferredWorking knowledge of Salesforce with the ability to execute reportsProblem solver with the ability to make recommendations in a structured, professional manner to business stakeholders from varied functions and at all levels of the organizationDemonstrated success collaborating across a global organization and partnering with people who are experts in their fieldsStrong project management and timeline management skillsOwnership mindset and ability to work independentlyResults-driven and self-starterStrong communicator, both written and verbalFlexibility & ability to work in a fast-paced and dynamic environmentPerks & BenefitsHealth benefits designed to fit the needs of you and your family — including medical, dental, and vision plansGenerous PTO policy and wellness days to log off and recharge11 paid company holidays for US-based employees + 1 Floating Holiday + 2 Floating Wellness daysEmployee Stock Purchase Plan401K Plan with employer matchReimbursements covering home office expenses, cell phone use, weekly team lunches, and classes for professional and personal developmentThe base pay range for this position is $115,000 to $130,000. This range is not a guarantee of actual compensation that may be earned nor a promise of any specific pay for any specific employee, which is always dependent on relevant experience, education, skills, location, and other applicable factors.ON24 is proud to be an equal employment opportunities (EEO) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, ON24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.Pursuant to the San Francisco Fair Chance Ordinance, ON24 will consider for employment qualified applicants with arrest and conviction records.
#J-18808-Ljbffr
Do not wait to apply after reading this description a high application volume is expected for this opportunity.ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has a wide global footprint with offices in key regions, including London, Singapore, and Sydney. For more information, please visit www.ON24.com.As a member of the marketing operations team, the Marketing Operations Campaigns Manager is primarily responsible for the day-to-day execution, monitoring, and optimization of complex, multi-channel campaigns. You will partner with the broader marketing organization to develop and execute comprehensive marketing campaigns designed to drive awareness, lead generation, engagement, pipeline, and revenue.ResponsibilitiesManaging email campaigns from production to analytics, through testing and deployment. Recommending the best course of action to reach the campaign goals.Working closely with the Demand, Growth, Product, etc. teams to define optimal email/nurture programs to increase awareness, demand generation, and customer retention.Providing visibility and insights on results and recommending improvements to increase open rates, click rates, constantly improving deliverability, and reducing opt-outs.Establishing and continuously improving processes to ensure the overall team's effectiveness. Staying informed of industry best practices.Monitor the success of marketing campaigns through Salesforce, Marketo, and analytics platforms to ensure that key performance indicators are met.Skills & Qualifications5+ years of SaaS or B2B marketing experienceMarketo certification is preferredWorking knowledge of Salesforce with the ability to execute reportsProblem solver with the ability to make recommendations in a structured, professional manner to business stakeholders from varied functions and at all levels of the organizationDemonstrated success collaborating across a global organization and partnering with people who are experts in their fieldsStrong project management and timeline management skillsOwnership mindset and ability to work independentlyResults-driven and self-starterStrong communicator, both written and verbalFlexibility & ability to work in a fast-paced and dynamic environmentPerks & BenefitsHealth benefits designed to fit the needs of you and your family — including medical, dental, and vision plansGenerous PTO policy and wellness days to log off and recharge11 paid company holidays for US-based employees + 1 Floating Holiday + 2 Floating Wellness daysEmployee Stock Purchase Plan401K Plan with employer matchReimbursements covering home office expenses, cell phone use, weekly team lunches, and classes for professional and personal developmentThe base pay range for this position is $115,000 to $130,000. This range is not a guarantee of actual compensation that may be earned nor a promise of any specific pay for any specific employee, which is always dependent on relevant experience, education, skills, location, and other applicable factors.ON24 is proud to be an equal employment opportunities (EEO) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, ON24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.Pursuant to the San Francisco Fair Chance Ordinance, ON24 will consider for employment qualified applicants with arrest and conviction records.
#J-18808-Ljbffr