Inkitt
Senior Creative Strategist
Inkitt, San Francisco, California, United States, 94199
Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC's such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into GalateaTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.
What You'll Do:
Read books/watch series, identify USPs and key moments, and translate into creative briefsPartner with the UA team to brainstorm, optimize and provide creative direction based on best practices, historical learnings, and competitive trendsAct as a story "producer": compile learnings on assigned stories and work with Content team to optimize content retrospectivelyIdeate and brief new creatives on story and brand levelOversee creative production lifecycle of respective briefs and provide feedback to designersStay on top of trends and competitors' strategy; find the next breakout format and/or platform.Write Creative Briefs and work directly with Creative Service team in developing ad conceptsBuild a pipeline of creatives that align with key marketing beats and/or evergreen initiativesWhat You'll Bring:
4+ years of experience in leading creative strategy for paid marketing campaignsExperience in managing UA campaigns on mobile and desktop; expertise in working with new social platforms and Influencers is a plusExperience with PR and brand communicationsKnowledge in pre and post-install UA KPIsStrong understanding of full funnel marketing and its relationship to storytelling through adsExperience in managing end-to-end creative development with ability to effectively communicate creative concepts to designers and writersTrack record of driving successful marketing campaigns and initiatives that have resulted in direct user acquisition and revenue growthStrong analytical skills and data-driven thinkingWhat We'll Offer:
401k plan, designed to help you save for the futureHealth benefits tailored to your needs, including medical, dental, and vision coverageProfessional coaching after two years with usTeam-building events, including our annual Tulum tripUnlimited access to our Galatea appUnlimited budget for self-development booksCharity donation of your choice at your one year anniversaryFree lunch in office everydayClass Pass membership for US based employee and gym access for Berlin employeesDog/cat friendly offices in Berlin and San Francisco
The annual base salary range for this position is $120,000-$150,000 USD. Compensation will be determined by skill level, proficiencies, and experience.
At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.
We look forward to hearing from you!
Check out our
Careers Blog
Follow us on
Instagram & LinkedIn!
What You'll Do:
Read books/watch series, identify USPs and key moments, and translate into creative briefsPartner with the UA team to brainstorm, optimize and provide creative direction based on best practices, historical learnings, and competitive trendsAct as a story "producer": compile learnings on assigned stories and work with Content team to optimize content retrospectivelyIdeate and brief new creatives on story and brand levelOversee creative production lifecycle of respective briefs and provide feedback to designersStay on top of trends and competitors' strategy; find the next breakout format and/or platform.Write Creative Briefs and work directly with Creative Service team in developing ad conceptsBuild a pipeline of creatives that align with key marketing beats and/or evergreen initiativesWhat You'll Bring:
4+ years of experience in leading creative strategy for paid marketing campaignsExperience in managing UA campaigns on mobile and desktop; expertise in working with new social platforms and Influencers is a plusExperience with PR and brand communicationsKnowledge in pre and post-install UA KPIsStrong understanding of full funnel marketing and its relationship to storytelling through adsExperience in managing end-to-end creative development with ability to effectively communicate creative concepts to designers and writersTrack record of driving successful marketing campaigns and initiatives that have resulted in direct user acquisition and revenue growthStrong analytical skills and data-driven thinkingWhat We'll Offer:
401k plan, designed to help you save for the futureHealth benefits tailored to your needs, including medical, dental, and vision coverageProfessional coaching after two years with usTeam-building events, including our annual Tulum tripUnlimited access to our Galatea appUnlimited budget for self-development booksCharity donation of your choice at your one year anniversaryFree lunch in office everydayClass Pass membership for US based employee and gym access for Berlin employeesDog/cat friendly offices in Berlin and San Francisco
The annual base salary range for this position is $120,000-$150,000 USD. Compensation will be determined by skill level, proficiencies, and experience.
At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.
We look forward to hearing from you!
Check out our
Careers Blog
Follow us on
Instagram & LinkedIn!