24 Seven Talent
Digital Ad Campaign Manager
24 Seven Talent, Atlanta, Georgia, United States, 30383
Campaign Manager40 hours/weekRemote, EST hoursPay: $35/hr
The Campaign Manager is responsible for two main disciplines within the Client Services department, both directed at enabling success in campaign optimization and performance. In addition, the role partners with internal teams such as Account Management and Measurement in an effort to bring oversight to campaign measurement implementation and performance optimization processes. The Campaign Manager is responsible for oversight of digital ad campaign analytics and management of strategies to effectively monetize inventory at maximum growth across all platforms including display, mobile, tablet, and video. The Campaign Manager will identify areas for improvement and recommend/execute strategic and tactical changes to clients and internal stakeholders through ongoing communication of metrics, insights, and analysis.
Responsibilities:
• Develop and deliver insightful and actionable reports that tell a performance story with a strong focus on insights vs. observations.• Deliver with responsibility for driving performance outcomes and optimizations.• Analyze campaign metrics to determine trends, successes, issues, and opportunities• Evaluate performance against benchmarks to guide optimizations and recommendations• Provide post campaign analysis (measurement studies, creative insights, product performance, etc.)• Ability to create, manage & optimize PMP deals (private auction and preferred deals)• Understand solutions related to analytics and reporting such as ad verification, attribution, brand studies, viewability, etc.• Demonstrate strong knowledge of optimization strategy for campaigns focusing on complex KPI's often requiring multiple metric touchpoints to analyze performance.• Provide additional ad hoc analysis for better visibility into performance utilizing various system reporting, historical analysis, and additional data integration resources.• Monitor delivery on a daily basis and provide recommendations to Account Managers on how to best capture under-delivery and future dollars based on performance analysis.• Act as a pre-sales consultant in the planning phase for strategic buys in an effort to equip the team with information needed to optimally set up campaigns for success against client objectives and campaign performance goals.• Understand the conversions, inputs, calculations and outputs required for any new strategic campaign implementation and make recommendations based on the client's requirements.• Act as a post-sales operations expert partnering closely with Sales and Ad Trafficker to ensure flawless campaign execution and delivery.• Act as the main point of contact for issue resolution between cross functional teams when it comes to campaign performance.• Responsible for measuring, tracking and analyzing ad incidents such as missed opportunities and technical issues and communicating revenue impact and action items to various internal teams including Sales.
Qualifications:
• Programmatic experience is desirable; creation of private auctions and preferred deals in Adx, Magnite, troubleshooting and reporting.• Exceptional understanding of ad systems and technologies including MOAT, DV, IAS, DoubleClick, Operative, and/or similar systems and technologies.• Well versed in optimizing to CPL, CPR, CPA, CPC, Cost per Call and LTV metrics.• Working knowledge of ad server (Google DFPP) and Order management system (Operative One) is required• Strong knowledge of campaign lifecycle management, ad sales process and familiarity with online advertising ecosystem• 2-3 years managing complex operational processes in online advertising or related industry
The Campaign Manager is responsible for two main disciplines within the Client Services department, both directed at enabling success in campaign optimization and performance. In addition, the role partners with internal teams such as Account Management and Measurement in an effort to bring oversight to campaign measurement implementation and performance optimization processes. The Campaign Manager is responsible for oversight of digital ad campaign analytics and management of strategies to effectively monetize inventory at maximum growth across all platforms including display, mobile, tablet, and video. The Campaign Manager will identify areas for improvement and recommend/execute strategic and tactical changes to clients and internal stakeholders through ongoing communication of metrics, insights, and analysis.
Responsibilities:
• Develop and deliver insightful and actionable reports that tell a performance story with a strong focus on insights vs. observations.• Deliver with responsibility for driving performance outcomes and optimizations.• Analyze campaign metrics to determine trends, successes, issues, and opportunities• Evaluate performance against benchmarks to guide optimizations and recommendations• Provide post campaign analysis (measurement studies, creative insights, product performance, etc.)• Ability to create, manage & optimize PMP deals (private auction and preferred deals)• Understand solutions related to analytics and reporting such as ad verification, attribution, brand studies, viewability, etc.• Demonstrate strong knowledge of optimization strategy for campaigns focusing on complex KPI's often requiring multiple metric touchpoints to analyze performance.• Provide additional ad hoc analysis for better visibility into performance utilizing various system reporting, historical analysis, and additional data integration resources.• Monitor delivery on a daily basis and provide recommendations to Account Managers on how to best capture under-delivery and future dollars based on performance analysis.• Act as a pre-sales consultant in the planning phase for strategic buys in an effort to equip the team with information needed to optimally set up campaigns for success against client objectives and campaign performance goals.• Understand the conversions, inputs, calculations and outputs required for any new strategic campaign implementation and make recommendations based on the client's requirements.• Act as a post-sales operations expert partnering closely with Sales and Ad Trafficker to ensure flawless campaign execution and delivery.• Act as the main point of contact for issue resolution between cross functional teams when it comes to campaign performance.• Responsible for measuring, tracking and analyzing ad incidents such as missed opportunities and technical issues and communicating revenue impact and action items to various internal teams including Sales.
Qualifications:
• Programmatic experience is desirable; creation of private auctions and preferred deals in Adx, Magnite, troubleshooting and reporting.• Exceptional understanding of ad systems and technologies including MOAT, DV, IAS, DoubleClick, Operative, and/or similar systems and technologies.• Well versed in optimizing to CPL, CPR, CPA, CPC, Cost per Call and LTV metrics.• Working knowledge of ad server (Google DFPP) and Order management system (Operative One) is required• Strong knowledge of campaign lifecycle management, ad sales process and familiarity with online advertising ecosystem• 2-3 years managing complex operational processes in online advertising or related industry