Volvo Group
Marketing Manager Services & Solutions
Volvo Group, Greensboro, North Carolina, us, 27497
Marketing Manager Services & Solutions
Location:
Greensboro, NC, US, 27409
Position Type: Professional
Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport solutions for the future? If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match.
What you will do
Scope of Position:
The Marketing Manager, Services & Solutions will develop and implement marketing strategies and activities to build brand awareness and drive profitable growth in line with organizational measures and objectives. This position will report directly to the VP Services & Solutions, VFS NA and will report into the VFS NA (Volvo Financial Services North America) regional headquarters office located in Greensboro, North Carolina.
Key Responsibilities:
• Coordinate with channel sales, finance, and other functions of the business to identify market opportunities and subsequently launch programs/products/campaigns that capitalize on identified products and targeted customer segments.
• Identify, set and manage commercial marketing KPI’s.
• Manage and maintain all web and digital marketing initiatives, including but not limited to external websites, portals, social media, finance dealer portal, and program announcements.
• Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them.
• Analyze website metrics with a focus on lead generation, continuous improvement, customer acquisition and retention.
• Effectively collaborate with OEM marketing and product management colleagues on electromobility and services & solutions initiatives (includes, Volvo Trucks, Mack Trucks, Volvo Construction Equipment, Prevost and Volvo Bus, Volvo Penta, and Rokbak Construction Equipment, Volvo Energy) to implement shared communication, marketing and sales strategies, collateral, events, and initiatives to include dealer and customer incentive and loyalty programs.
• Support global strategies to drive traffic to VFS related channels using a range of market visibility techniques.
• Own and drive all channel CX related initiatives and opportunities. Coordinate with larger VFS CX colleagues including region and global to leverage best practices and common approaches
• Track conversion rates and make improvements to channels, contents, and approach.
• Initiate and utilize market research, competitive analysis, and qualified metrics to develop effective strategies, communication plans & materials.
• Assess and analyse the present customer satisfaction position by collecting and compiling data from different measurement surveys and tools.
• Work cross-functionally across the organization to define appropriate and concrete customer satisfaction KPIs throughout the customer journey.
• Plan, coordinate and manage tradeshows, OEM Events, and other key meetings in alignment of the overall Volvo Group and VFS Strategy. Including event details such as budget, travel logistics, staffing levels, food/beverage, entertainment, registration, agendas, promotion and display, incentives, giveaways, KPIs, lead generation and production needs.
Who are you?
Do you dream big? We do too, and we are excited to grow together. In this role, you will bring:
Education and Experience
• Bachelor’s degree in marketing or equivalent combination of education and experience.
• 5-7 years B2B marketing experience, preferably in financial services, automotive, commercial equipment, agriculture, or other manufacturer/distributor business models
• Experience across multiple marketing disciplines including product development and launch management, advertising, event planning and tradeshow management.
• Hands-on experience with marketing automation and workflows, CRM administration, digital marketing, and social media platforms.
• Direct experience working with ad agencies, promotional merchandise suppliers and similar required.
Critical Competencies:
• Must have ability to prioritize and work effectively on multiple tasks in a fast-paced, demanding environment where a flexible and adaptable approach is valued.
• Understanding of analytics tools, funnel tracking, and performance metrics.
• Proven experience including problem solving, research and analysis.
• Competency in key platforms such as Salesforce, Hootsuite, and Medallia (or other customer experience management platforms and software)
• Work experience measuring quality, efficiency, and process improvement desired.
• Proven leadership experience.
• Superior written, verbal, and interpersonal communication skills.
• Strong familiarity with Microsoft Office Suite (Excel, PowerPoint, Word) and Adobe Creative Suite (In Design, Photoshop, Acrobat).
• Experience working in a professional environment where sound business judgment, attention to detail, organized and a flexible and adaptable approach are valued.
• Seizes opportunities and has a proactive approach. Ability to coordinate and organize multiple transactions and deadlines. Proactive / Self-starter.
• Strong understanding of sales, business development and operational aspects of the financial services industry and dealership environment highly preferred.
• Learns quickly when facing new problems and is a versatile learner open to change and quickly grasps the essence of ideas. Self-directed with the ability to adjust in a dynamic environment.
• A team player who easily gains trust and support of peers and encourages collaboration.
• Has the ability to work cross-functionally and within a team. Works well with employees at all levels of the company and can function and build relationships in a matrixed environment.
• Demonstrated experience in vendor and budget management.
** Please note this is an onsite position in Greensboro, NC. We are not offering relocation at this time. **
What’s in it for you?
We are pleased to offer a solid package of compensation and benefits. You will enjoy:
• Competitive base pay
• Comprehensive medical, dental and vision insurance
• Generous PTO
• Tax deferred retirement plans, varied by business; 401(K) with company match
• Global organization with expansive career growth opportunities
• Volvo Group University for professional and personal development
• Workplace health/wellness and reimbursement programs
• On-campus fitness center and café
• Avid approach to Sustainability
• Culture with a passion for Diversity, Equity, and Inclusion for all
• We also offer an array of additional benefits and programs that make today’s challenging reality of combining work and personal life easier. We will gladly share this information and more at any time during the interviewing process or as part of your offer letter.
Ready for the next move?
Are you excited to bring your skills and disruptive ideas to the table? We can’t wait to hear from you. Apply today!
We value your data privacy and therefore do not accept applications via mail.
Who we are and what we believe in
Our focus on Inclusion, Diversity, and Equity allows each of us the opportunity to bring our full authentic self to work and thrive by providing a safe and supportive environment, free of harassment and discrimination. We are committed to removing the barriers to entry, which is why we ask that even if you feel you may not meet every qualification on the job description, please apply and let us decide.
Applying to this job offers you the opportunity to join
Volvo Group.
Every day, across the globe, our trucks, buses, engines, construction equipment, financial services, and solutions make modern life possible. We are almost 100,000 people empowered to shape the future landscape of efficient, safe and sustainable transport solutions. Fulfilling our mission creates countless career opportunities for talents with sharp minds and passion across the group’s leading brands and entities.
At
Volvo Financial Services
, we are working together to shape the world we want to live in. As the captive finance arm of the Volvo Group, VFS provides financial services and solutions that meet the needs of our customers’ evolving business. Through our dedication to innovation, we support society in its adoption of sustainable transport and equipment solutions. VFS is headquartered in Greensboro, North Carolina, USA and serves Volvo Group customers and dealers in more than 50 markets.
Job Category: Marketing & Communication
Organization: Volvo Financial Services
Travel Required: Occasional Travel
Requisition ID: 12321
View All Jobs (https://jobs.volvogroup.com/?locale=en_US)
Do we share the same aspirations?
Every day, Volvo Group products and services ensure that people have food on the table, children arrive safely at school and roads and buildings can be constructed. Looking ahead, we are committed to driving the transition to sustainable and safe transport, mobility and infrastructure solutions toward a net-zero society.
Joining Volvo Group, you will work with some of the world’s most iconic brands and be part of a global and leading industrial company that is harnessing automated driving, electromobility and connectivity.
Our people are passionate about what they do, they aim for high performance and thrive on teamwork and learning. Everyday life at Volvo is defined by a climate of support, care and mutual respect.
If you aspire to grow and make an impact, join us on our journey to create a better and more resilient society for the coming generations.
Nearest Major Market:
Greensboro
Location:
Greensboro, NC, US, 27409
Position Type: Professional
Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport solutions for the future? If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match.
What you will do
Scope of Position:
The Marketing Manager, Services & Solutions will develop and implement marketing strategies and activities to build brand awareness and drive profitable growth in line with organizational measures and objectives. This position will report directly to the VP Services & Solutions, VFS NA and will report into the VFS NA (Volvo Financial Services North America) regional headquarters office located in Greensboro, North Carolina.
Key Responsibilities:
• Coordinate with channel sales, finance, and other functions of the business to identify market opportunities and subsequently launch programs/products/campaigns that capitalize on identified products and targeted customer segments.
• Identify, set and manage commercial marketing KPI’s.
• Manage and maintain all web and digital marketing initiatives, including but not limited to external websites, portals, social media, finance dealer portal, and program announcements.
• Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them.
• Analyze website metrics with a focus on lead generation, continuous improvement, customer acquisition and retention.
• Effectively collaborate with OEM marketing and product management colleagues on electromobility and services & solutions initiatives (includes, Volvo Trucks, Mack Trucks, Volvo Construction Equipment, Prevost and Volvo Bus, Volvo Penta, and Rokbak Construction Equipment, Volvo Energy) to implement shared communication, marketing and sales strategies, collateral, events, and initiatives to include dealer and customer incentive and loyalty programs.
• Support global strategies to drive traffic to VFS related channels using a range of market visibility techniques.
• Own and drive all channel CX related initiatives and opportunities. Coordinate with larger VFS CX colleagues including region and global to leverage best practices and common approaches
• Track conversion rates and make improvements to channels, contents, and approach.
• Initiate and utilize market research, competitive analysis, and qualified metrics to develop effective strategies, communication plans & materials.
• Assess and analyse the present customer satisfaction position by collecting and compiling data from different measurement surveys and tools.
• Work cross-functionally across the organization to define appropriate and concrete customer satisfaction KPIs throughout the customer journey.
• Plan, coordinate and manage tradeshows, OEM Events, and other key meetings in alignment of the overall Volvo Group and VFS Strategy. Including event details such as budget, travel logistics, staffing levels, food/beverage, entertainment, registration, agendas, promotion and display, incentives, giveaways, KPIs, lead generation and production needs.
Who are you?
Do you dream big? We do too, and we are excited to grow together. In this role, you will bring:
Education and Experience
• Bachelor’s degree in marketing or equivalent combination of education and experience.
• 5-7 years B2B marketing experience, preferably in financial services, automotive, commercial equipment, agriculture, or other manufacturer/distributor business models
• Experience across multiple marketing disciplines including product development and launch management, advertising, event planning and tradeshow management.
• Hands-on experience with marketing automation and workflows, CRM administration, digital marketing, and social media platforms.
• Direct experience working with ad agencies, promotional merchandise suppliers and similar required.
Critical Competencies:
• Must have ability to prioritize and work effectively on multiple tasks in a fast-paced, demanding environment where a flexible and adaptable approach is valued.
• Understanding of analytics tools, funnel tracking, and performance metrics.
• Proven experience including problem solving, research and analysis.
• Competency in key platforms such as Salesforce, Hootsuite, and Medallia (or other customer experience management platforms and software)
• Work experience measuring quality, efficiency, and process improvement desired.
• Proven leadership experience.
• Superior written, verbal, and interpersonal communication skills.
• Strong familiarity with Microsoft Office Suite (Excel, PowerPoint, Word) and Adobe Creative Suite (In Design, Photoshop, Acrobat).
• Experience working in a professional environment where sound business judgment, attention to detail, organized and a flexible and adaptable approach are valued.
• Seizes opportunities and has a proactive approach. Ability to coordinate and organize multiple transactions and deadlines. Proactive / Self-starter.
• Strong understanding of sales, business development and operational aspects of the financial services industry and dealership environment highly preferred.
• Learns quickly when facing new problems and is a versatile learner open to change and quickly grasps the essence of ideas. Self-directed with the ability to adjust in a dynamic environment.
• A team player who easily gains trust and support of peers and encourages collaboration.
• Has the ability to work cross-functionally and within a team. Works well with employees at all levels of the company and can function and build relationships in a matrixed environment.
• Demonstrated experience in vendor and budget management.
** Please note this is an onsite position in Greensboro, NC. We are not offering relocation at this time. **
What’s in it for you?
We are pleased to offer a solid package of compensation and benefits. You will enjoy:
• Competitive base pay
• Comprehensive medical, dental and vision insurance
• Generous PTO
• Tax deferred retirement plans, varied by business; 401(K) with company match
• Global organization with expansive career growth opportunities
• Volvo Group University for professional and personal development
• Workplace health/wellness and reimbursement programs
• On-campus fitness center and café
• Avid approach to Sustainability
• Culture with a passion for Diversity, Equity, and Inclusion for all
• We also offer an array of additional benefits and programs that make today’s challenging reality of combining work and personal life easier. We will gladly share this information and more at any time during the interviewing process or as part of your offer letter.
Ready for the next move?
Are you excited to bring your skills and disruptive ideas to the table? We can’t wait to hear from you. Apply today!
We value your data privacy and therefore do not accept applications via mail.
Who we are and what we believe in
Our focus on Inclusion, Diversity, and Equity allows each of us the opportunity to bring our full authentic self to work and thrive by providing a safe and supportive environment, free of harassment and discrimination. We are committed to removing the barriers to entry, which is why we ask that even if you feel you may not meet every qualification on the job description, please apply and let us decide.
Applying to this job offers you the opportunity to join
Volvo Group.
Every day, across the globe, our trucks, buses, engines, construction equipment, financial services, and solutions make modern life possible. We are almost 100,000 people empowered to shape the future landscape of efficient, safe and sustainable transport solutions. Fulfilling our mission creates countless career opportunities for talents with sharp minds and passion across the group’s leading brands and entities.
At
Volvo Financial Services
, we are working together to shape the world we want to live in. As the captive finance arm of the Volvo Group, VFS provides financial services and solutions that meet the needs of our customers’ evolving business. Through our dedication to innovation, we support society in its adoption of sustainable transport and equipment solutions. VFS is headquartered in Greensboro, North Carolina, USA and serves Volvo Group customers and dealers in more than 50 markets.
Job Category: Marketing & Communication
Organization: Volvo Financial Services
Travel Required: Occasional Travel
Requisition ID: 12321
View All Jobs (https://jobs.volvogroup.com/?locale=en_US)
Do we share the same aspirations?
Every day, Volvo Group products and services ensure that people have food on the table, children arrive safely at school and roads and buildings can be constructed. Looking ahead, we are committed to driving the transition to sustainable and safe transport, mobility and infrastructure solutions toward a net-zero society.
Joining Volvo Group, you will work with some of the world’s most iconic brands and be part of a global and leading industrial company that is harnessing automated driving, electromobility and connectivity.
Our people are passionate about what they do, they aim for high performance and thrive on teamwork and learning. Everyday life at Volvo is defined by a climate of support, care and mutual respect.
If you aspire to grow and make an impact, join us on our journey to create a better and more resilient society for the coming generations.
Nearest Major Market:
Greensboro