Manager Marketing Audience Enablement

JOB REQUIREMENTS: Work Location Type:Hybrid - Green Bay, WI Imperial Supplies, a Grainger Company, is a national distributor of quality maintenance products. Serving the fleet maintenance industry since 1958, Imperial has formed lasting relationships with customers by tailoring our services to meet their changing needs. Our welcoming workplace enables you to learn, grow and make a difference by keeping businesses running and their people safe. As a Great Place to Work-Certified company, we\'re looking for passionate people to join our team as we continue leading the industry. Are you passionate about driving impactful marketing strategies and harnessing the power of data? Join our dynamic marketing team as the Manager of Marketing Audience Enablement at Imperial Supplies! In this pivotal role, you will lead audience management and data activation across all marketing channels. Your expertise will be essential in optimizing marketing performance and uncovering opportunities for growth and innovation. Imperial Supplies, a Grainger company, is a national distributor of quality maintenance products. Serving the fleet maintenance industry since 1958, Imperial has formed lasting relationships with customers by tailoring our services to meet their changing needs. At Imperial, people come first. Here\'s what we offer: Competitive salary Hybrid / Remote schedule Monday - Friday work schedule, no nights, or weekends Immediate medical, dental, vision; 18 days paid vacation,6 paid holidays and 6% of annual earnings contributed to your retirement, immediately vested! Key Responsibilities: Spearhead the implementation, strategy, and daily operations of cutting-edge marketing enablement technologies, including Snowflake. Lead groundbreaking initiatives to merge online and offline customer data, creating seamless and unified marketing profiles. Drive the development of audience hypotheses, partnering with business and data leads to fuel data modeling and research. Ensure the ongoing availability of critical data to support personalized marketing efforts and drive customer engagement. Oversee the execution of triggered and automated campaigns based on user engagement, from website visits to email interactions. Mentor and lead a team of Digital Business Analysts, fostering their growth through career pathing and succession planning. Oversee hiring, coaching, engagement, and team development. Establish performance benchmarks to ensure audience strategies are exceeding business goals. Identify performance trends and uncover opportunities for marketing optimization and improvement. Provide thought leadership on privacy impacts and best practices for marketing activation. Collaborate with marketing, digital channels, and business... For full info follow application link. Imperial Supplies is an Equal Opportunity and Affirmative Action Employer. Qualified minorities, females, those with disabilities, and veterans are especially encouraged to apply. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/5807334A845B4422