HHM Hotels (Harrisburg Corporate)
Email & CRM Marketing Coordinator
HHM Hotels (Harrisburg Corporate), Harrisburg, Pennsylvania, us, 17124
OverviewOpportunity: Email & CRM Marketing Coordinator
The Email & CRM Marketing Coordinator is responsible for executing and measuring all email marketing initiatives for HHM’s Luxury and Lifestyle Collection of independent hotels. The position supports all Email and Customer Relationship Management strategies, and manages the day-to-day administrative operations of the department. The Coordinator will oversee all customer facing communications including transactional (inclusive of reservation confirmations, cancellations, modifications), triggered and promotional emails. The position supports a comprehensive email marketing program in alignment with portfolio and property-specific goals and objectives to increase guest acquisition and engagement. The Coordinator supports the portfolio’s email acquisition strategy by executing go-to-market plans for email address capturing across digital and on-property touchpoints. The Coordinator collaborates with cross-functional teams, such as eCommerce, Marketing and third-party vendors to ensure alignment of strategies to optimize the digital customer journey. The role is the email software platform administrator and serves as an email vendor central point of contact. The Email & CRM Marketing Coordinator ensures email hygiene, deliverability and is a steward of CAN-SPAM compliance.
Your Focuses
Manages the day-to-day administrative operations of the CRM and Email Marketing department.
Responsible for system hygiene; managing the status of campaigns, maintenance of customer databases, gatekeeper for user management, digital assets and generating reports.
Assist in the development and execution of targeted email marketing campaigns (including B2C and B2B) to drive customer engagement and retention within the Luxury & Lifestyle Collections of independent hotels.
Audits all customer facing email communications including transactional (confirmation, cancellation, modification, pre-arrival and post departure), promotional and triggered emails.
Facilitates formal email approval process and collects feedback from internal and external stakeholders.
Monitors automated email campaigns within the email marketing platform.
Build audiences within customer databases to include smart segmentation that align with overall strategy; leverage dynamic content whenever possible for customer personalization.
Supports the process for email campaign fulfillment and deployment; synchronizes efforts across Content, Creative, Marketing, eCommerce, and Revenue Management teams.
Assist with ad-hoc projects, leading the development of project documents, communicating with internal team members and third-party vendors for resources, and ensuring deadlines are met accordingly.
Develops as an email software subject matter expert and is a central point of contact for email software vendor; champions new and unused features within the tool to elevate platform usage
Oversees email testing and inbox rendering; ensures viewability and performance across all major email clients and devices
Analyze email marketing results and provide actionable insights for improvement.
Supports email address acquisition program
Supports email hygiene: monitors deliverability KPIs; remediates mail blocks, hard and soft bounces, spam traps; ensures data duplication and list scrubs; monitors email points of collection to ensure clean data and best practices in email collection mechanisms
Support and Audit CAN-SPAM compliance
Assists Digital and eCommerce Team in special projects and other assignments as needed
Your Background and Skills
Superb organizational and prioritization skills
Excellent written and verbal communication skills
Unparalleled attention to detail; proofreading and editing skills required
Analytical mindset; ability to draw insights and make recommendations based on semi-complex datasets
Ability to work in a fast-paced environment with multiple priorities a must
Intermediate level of technical acumen with digital technologies
Basic knowledge of HTML and Photoshop preferred
Ability to work and communicate cross-functionally with a myriad of teams and stakeholders from C-level to property level
High School diploma required. Associate's or Bachelor's degree in Hospitality, Marketing, or a related field preferred.
Experience in an email marketing (preferred)
Experience with data analysis and reporting
Experience with an enterprise-level email marketing software provider a plus (Cendyn, Salesforce, Marketo, Adobe Campaign, Silverpop, Pardot, etc (a plus)
HHM Benefits and Perks
Medical, Dental and Vision Health Insurance
Paid Time Off
401k Company Match
Free Basic Life Insurance
Travel Discounts
Commuter Transit and Commuter Parking Benefits
24/7 access to TELUS Health, a confidential work-life resource.
Educational/Professional Development
Technology Reimbursements
Work Environment and Context
Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate the keyboard.
About Us
HHM Hotels is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law.
To see other opportunities at this location, click here.
The Email & CRM Marketing Coordinator is responsible for executing and measuring all email marketing initiatives for HHM’s Luxury and Lifestyle Collection of independent hotels. The position supports all Email and Customer Relationship Management strategies, and manages the day-to-day administrative operations of the department. The Coordinator will oversee all customer facing communications including transactional (inclusive of reservation confirmations, cancellations, modifications), triggered and promotional emails. The position supports a comprehensive email marketing program in alignment with portfolio and property-specific goals and objectives to increase guest acquisition and engagement. The Coordinator supports the portfolio’s email acquisition strategy by executing go-to-market plans for email address capturing across digital and on-property touchpoints. The Coordinator collaborates with cross-functional teams, such as eCommerce, Marketing and third-party vendors to ensure alignment of strategies to optimize the digital customer journey. The role is the email software platform administrator and serves as an email vendor central point of contact. The Email & CRM Marketing Coordinator ensures email hygiene, deliverability and is a steward of CAN-SPAM compliance.
Your Focuses
Manages the day-to-day administrative operations of the CRM and Email Marketing department.
Responsible for system hygiene; managing the status of campaigns, maintenance of customer databases, gatekeeper for user management, digital assets and generating reports.
Assist in the development and execution of targeted email marketing campaigns (including B2C and B2B) to drive customer engagement and retention within the Luxury & Lifestyle Collections of independent hotels.
Audits all customer facing email communications including transactional (confirmation, cancellation, modification, pre-arrival and post departure), promotional and triggered emails.
Facilitates formal email approval process and collects feedback from internal and external stakeholders.
Monitors automated email campaigns within the email marketing platform.
Build audiences within customer databases to include smart segmentation that align with overall strategy; leverage dynamic content whenever possible for customer personalization.
Supports the process for email campaign fulfillment and deployment; synchronizes efforts across Content, Creative, Marketing, eCommerce, and Revenue Management teams.
Assist with ad-hoc projects, leading the development of project documents, communicating with internal team members and third-party vendors for resources, and ensuring deadlines are met accordingly.
Develops as an email software subject matter expert and is a central point of contact for email software vendor; champions new and unused features within the tool to elevate platform usage
Oversees email testing and inbox rendering; ensures viewability and performance across all major email clients and devices
Analyze email marketing results and provide actionable insights for improvement.
Supports email address acquisition program
Supports email hygiene: monitors deliverability KPIs; remediates mail blocks, hard and soft bounces, spam traps; ensures data duplication and list scrubs; monitors email points of collection to ensure clean data and best practices in email collection mechanisms
Support and Audit CAN-SPAM compliance
Assists Digital and eCommerce Team in special projects and other assignments as needed
Your Background and Skills
Superb organizational and prioritization skills
Excellent written and verbal communication skills
Unparalleled attention to detail; proofreading and editing skills required
Analytical mindset; ability to draw insights and make recommendations based on semi-complex datasets
Ability to work in a fast-paced environment with multiple priorities a must
Intermediate level of technical acumen with digital technologies
Basic knowledge of HTML and Photoshop preferred
Ability to work and communicate cross-functionally with a myriad of teams and stakeholders from C-level to property level
High School diploma required. Associate's or Bachelor's degree in Hospitality, Marketing, or a related field preferred.
Experience in an email marketing (preferred)
Experience with data analysis and reporting
Experience with an enterprise-level email marketing software provider a plus (Cendyn, Salesforce, Marketo, Adobe Campaign, Silverpop, Pardot, etc (a plus)
HHM Benefits and Perks
Medical, Dental and Vision Health Insurance
Paid Time Off
401k Company Match
Free Basic Life Insurance
Travel Discounts
Commuter Transit and Commuter Parking Benefits
24/7 access to TELUS Health, a confidential work-life resource.
Educational/Professional Development
Technology Reimbursements
Work Environment and Context
Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate the keyboard.
About Us
HHM Hotels is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law.
To see other opportunities at this location, click here.