Spark Networks
Email Marketing & CRM Coordinator - United States (f/m/d)
Spark Networks, New York, New York, United States,
Spark Networks is a leading global dating company with a widening portfolio of premium & freemium apps, including Zoosk, JDate, Christian Mingle, Silver Singles, and Elite Singles. Formed in 2017 through the merger of Affinitas GmbH and Spark Networks, Inc., the company operates in 29 countries worldwide. As Spark continues to enhance its brands, we are growing our team with a Email Marketing & CRM Coordinator.Position Overview:
The Email Marketing & CRM Coordinator will play a vital role in enhancing lead-nurturing and retention campaigns across email and other key retention channels. This person will be responsible for driving increased revenue and purchase frequency through segmented and personalized campaigns that align the brand with customer audiences throughout their lifecycle. This position supports the Director of Lifecycle & CRM and partners closely with performance marketing, product, and creative teams. Responsibilities include sharing key findings with senior business partners, planning and executing regular A/B tests, and ensuring the proper deployment of all email marketing communications. Highly analytical and KPI-driven, the person is dedicated to continuously improving email marketing performance.
Responsibilities:
Strategize and execute promotional & lifecycle email programs including trafficking assets & audience targeting, QA, and monitoring performanceManage the set-up and deployment of complex automated communications within Braze including A/B tests and behavioral triggersOwn the maintenance of the email marketing calendar, and the creation of email briefs. This involves working across various departments in the company, including creative, pricing, product, etc.Track key email metrics such as delivered, open rate, revenue, conversion rate, and opt-out rate by various email types and/or segments, establishing benchmarks for eachCreate & communicate reports (weekly, monthly, ad hoc, etc.) that analyze findings, identify trends and recommend a course of actionTroubleshoot technical issues related to email rendering, deliverability, and tracking.Enhance the app-first customer journey through cross-channel canvases including in-app messages, push notifications, email and on-site bannersRequirements2+ years’ experience with BrazeFamiliarity with A/B testing methodologies and email performance metricsGoogle Analytics and Pardot experience preferredFamiliarity with email marketing best practices for revenue generationKnowledge of list segmentation strategiesUnderstanding of email fundamentals: CAN-SPAM, segmentation, list/data extension management, KPIs, etc.Position Type/Expected Hours of WorkThis is a full-time remote positionRemote team members
must live and work in the United States
(preferably EST). Approved Remote Locations are Connecticut, Florida, Georgia, Massachusetts, New Jersey, New York, Ohio, Pennsylvania, Tennessee, Utah, Virginia, and Wisconsin.BenefitsMedical Insurance PlanDental & Vision InsuranceEmployer Paid Basic Life Insurance401(k) Retirement Plan & Company MatchFSA, DCA, and Commuter Benefit PlansCompany Paid HolidaysFlexible Time offSpark Networks is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our employees. Any hiring decision is based on qualifications, skills, abilities, and the specific needs of Spark Networks with regard to a given position.See why Spark Networks employees love where they work: check out our Glassdoor reviews!Let Spark Networks be part of your success story!
The Email Marketing & CRM Coordinator will play a vital role in enhancing lead-nurturing and retention campaigns across email and other key retention channels. This person will be responsible for driving increased revenue and purchase frequency through segmented and personalized campaigns that align the brand with customer audiences throughout their lifecycle. This position supports the Director of Lifecycle & CRM and partners closely with performance marketing, product, and creative teams. Responsibilities include sharing key findings with senior business partners, planning and executing regular A/B tests, and ensuring the proper deployment of all email marketing communications. Highly analytical and KPI-driven, the person is dedicated to continuously improving email marketing performance.
Responsibilities:
Strategize and execute promotional & lifecycle email programs including trafficking assets & audience targeting, QA, and monitoring performanceManage the set-up and deployment of complex automated communications within Braze including A/B tests and behavioral triggersOwn the maintenance of the email marketing calendar, and the creation of email briefs. This involves working across various departments in the company, including creative, pricing, product, etc.Track key email metrics such as delivered, open rate, revenue, conversion rate, and opt-out rate by various email types and/or segments, establishing benchmarks for eachCreate & communicate reports (weekly, monthly, ad hoc, etc.) that analyze findings, identify trends and recommend a course of actionTroubleshoot technical issues related to email rendering, deliverability, and tracking.Enhance the app-first customer journey through cross-channel canvases including in-app messages, push notifications, email and on-site bannersRequirements2+ years’ experience with BrazeFamiliarity with A/B testing methodologies and email performance metricsGoogle Analytics and Pardot experience preferredFamiliarity with email marketing best practices for revenue generationKnowledge of list segmentation strategiesUnderstanding of email fundamentals: CAN-SPAM, segmentation, list/data extension management, KPIs, etc.Position Type/Expected Hours of WorkThis is a full-time remote positionRemote team members
must live and work in the United States
(preferably EST). Approved Remote Locations are Connecticut, Florida, Georgia, Massachusetts, New Jersey, New York, Ohio, Pennsylvania, Tennessee, Utah, Virginia, and Wisconsin.BenefitsMedical Insurance PlanDental & Vision InsuranceEmployer Paid Basic Life Insurance401(k) Retirement Plan & Company MatchFSA, DCA, and Commuter Benefit PlansCompany Paid HolidaysFlexible Time offSpark Networks is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our employees. Any hiring decision is based on qualifications, skills, abilities, and the specific needs of Spark Networks with regard to a given position.See why Spark Networks employees love where they work: check out our Glassdoor reviews!Let Spark Networks be part of your success story!