Homefront Brands
CRM Marketing Manager
Homefront Brands, Huntersville, North Carolina, United States, 28078
Company:
HomeFront BrandsJob Title:
CRM Marketing ManagerWork Location:
Huntersville, NCDirect Report:
VP of Marketing
Company Overview:
Based in Huntersville, NC, Homefront Brands is the latest platform for franchised property services businesses in North America. We have 5 brands (and growing) operating on our platform. Our mission is to be the growth engine for aspiring entrepreneurs, established business builders and our veterans to create and enhance the American dream of building a better future, through the application of our world class franchise models.
Summary:
As the CRM Marketing Manager, you will be responsible for planning, developing, and executing email marketing campaigns that generate awareness, consideration, revenue, and build customer loyalty for all brands across the HomeFront Brands portfolio including the critical customer segments, like consumer, commercial, B2B, and different industries. The ideal candidate will possess demand generation experience in a franchise platform or brand. This role will work closely with business stakeholders, agencies, franchises and other internal groups to develop, execute, and analyze email marketing campaigns. The position will drive the direct lifecycle engagement programs via email and other direct communication channels through relevant messaging and offer strategies. The individual must be a motivated self-starter and team-player who is able to work collaboratively and take projects from strategy through to execution with a high attention to detail, coupled with innovative, creative thinking. You will work across departments to create streamlined processes that lead to efficient workflows and continue the lifecycle marketing approach across all brands.
This is a new role at HomeFront Brands and an excellent opportunity to make a significant impact on our rapidly growing company of brands!
Responsibilities:
Lead the development and implementation of email marketing strategies to boost engagement, conversions, and customer loyaltyCreate, deploy, and optimize email campaigns aligned with business objectives and audience preferencesUtilize advanced segmentation techniques for personalized content deliveryAnalyze campaign performance metrics to drive continuous improvementConduct A/B tests for optimal email content and design effectivenessStay updated on the latest email marketing tools and technologiesCollaborate across departments for strategic alignmentCollect, analyze and report on performanceDevelop customer journeysCreate promo offers that deliver more revenue and upsell opportunitiesCreate and execute acquisition and retention campaignsCollaborating with sales, marketing, customer service and operations teams to improve the customer experienceImplement tools and processes for all brands that focus on improving efficiency, effectiveness, and productivity at scale.Evaluate new tools that complement the current tech stack.Collaborate with key company stakeholders to define and implement ongoing CRM best practices, standards, and policies.Monitor and evaluate the effectiveness and efficiency of our CRM processes and systems, using data and metrics to identify areas for improvement and optimization.Stay updated on the latest trends and developments in CRM and customer experience and recommend new tools and features to enhance our capabilities.Requirements:
5+ years of experience in CRM management , email marketingBachelor's degree in business, marketing, computer science, programming, or a related field.Proficient in Salesforce,
HubSpot , Zendesk, and other CRM platforms.Knowledge of customer acquisition and retention strategiesExceptional verbal and written communication skillsSocial and emotional awareness to tailor interactions for individual customersExtensive product knowledgeAbility to collaborate well with other team membersAnalytical and data-drivenAbility to work in a fast-paced environment while managing multiple tasksStrong knowledge and experience with Serviceminder, RingCentral, Nice, InContact, CXOne , and other contact center applications and services.PMP, Six Sigma, program, and project management skills highly preferred.Experience in BPO CRM management is highly favored.Strong analytical and problem-solving skills, with the ability to use data and metrics to drive decision-making and improvement.Benefits:
Generous 401(k) Matching: HFB provides a robust 401(k) plan with a 100% match for the first 3% of an employee's contributions and a 50% match for the next 2%.Comprehensive Health Coverage: Access to health insurance to ensure the well-being of our team members.Employer Contribution to HSA: HFB contributes towards the Health Savings Account (HSA), promoting financial health.Dental and Vision Coverage: Enjoy the benefits of dental and vision insurance for a complete healthcare package.Life Insurance: HFB provides life insurance coverage, demonstrating our commitment to the security of our employees.Company Performance Bonus Plan: In addition to competitive salaries, employees are eligible for a bonus plan based on company performance.Paid Time Off (PTO): Take advantage of our PTO policy to maintain work-life balance and recharge.Paid Holidays: Celebrate 11 paid holidays throughout the year, giving you time to relax and enjoy special moments.
HomeFront BrandsJob Title:
CRM Marketing ManagerWork Location:
Huntersville, NCDirect Report:
VP of Marketing
Company Overview:
Based in Huntersville, NC, Homefront Brands is the latest platform for franchised property services businesses in North America. We have 5 brands (and growing) operating on our platform. Our mission is to be the growth engine for aspiring entrepreneurs, established business builders and our veterans to create and enhance the American dream of building a better future, through the application of our world class franchise models.
Summary:
As the CRM Marketing Manager, you will be responsible for planning, developing, and executing email marketing campaigns that generate awareness, consideration, revenue, and build customer loyalty for all brands across the HomeFront Brands portfolio including the critical customer segments, like consumer, commercial, B2B, and different industries. The ideal candidate will possess demand generation experience in a franchise platform or brand. This role will work closely with business stakeholders, agencies, franchises and other internal groups to develop, execute, and analyze email marketing campaigns. The position will drive the direct lifecycle engagement programs via email and other direct communication channels through relevant messaging and offer strategies. The individual must be a motivated self-starter and team-player who is able to work collaboratively and take projects from strategy through to execution with a high attention to detail, coupled with innovative, creative thinking. You will work across departments to create streamlined processes that lead to efficient workflows and continue the lifecycle marketing approach across all brands.
This is a new role at HomeFront Brands and an excellent opportunity to make a significant impact on our rapidly growing company of brands!
Responsibilities:
Lead the development and implementation of email marketing strategies to boost engagement, conversions, and customer loyaltyCreate, deploy, and optimize email campaigns aligned with business objectives and audience preferencesUtilize advanced segmentation techniques for personalized content deliveryAnalyze campaign performance metrics to drive continuous improvementConduct A/B tests for optimal email content and design effectivenessStay updated on the latest email marketing tools and technologiesCollaborate across departments for strategic alignmentCollect, analyze and report on performanceDevelop customer journeysCreate promo offers that deliver more revenue and upsell opportunitiesCreate and execute acquisition and retention campaignsCollaborating with sales, marketing, customer service and operations teams to improve the customer experienceImplement tools and processes for all brands that focus on improving efficiency, effectiveness, and productivity at scale.Evaluate new tools that complement the current tech stack.Collaborate with key company stakeholders to define and implement ongoing CRM best practices, standards, and policies.Monitor and evaluate the effectiveness and efficiency of our CRM processes and systems, using data and metrics to identify areas for improvement and optimization.Stay updated on the latest trends and developments in CRM and customer experience and recommend new tools and features to enhance our capabilities.Requirements:
5+ years of experience in CRM management , email marketingBachelor's degree in business, marketing, computer science, programming, or a related field.Proficient in Salesforce,
HubSpot , Zendesk, and other CRM platforms.Knowledge of customer acquisition and retention strategiesExceptional verbal and written communication skillsSocial and emotional awareness to tailor interactions for individual customersExtensive product knowledgeAbility to collaborate well with other team membersAnalytical and data-drivenAbility to work in a fast-paced environment while managing multiple tasksStrong knowledge and experience with Serviceminder, RingCentral, Nice, InContact, CXOne , and other contact center applications and services.PMP, Six Sigma, program, and project management skills highly preferred.Experience in BPO CRM management is highly favored.Strong analytical and problem-solving skills, with the ability to use data and metrics to drive decision-making and improvement.Benefits:
Generous 401(k) Matching: HFB provides a robust 401(k) plan with a 100% match for the first 3% of an employee's contributions and a 50% match for the next 2%.Comprehensive Health Coverage: Access to health insurance to ensure the well-being of our team members.Employer Contribution to HSA: HFB contributes towards the Health Savings Account (HSA), promoting financial health.Dental and Vision Coverage: Enjoy the benefits of dental and vision insurance for a complete healthcare package.Life Insurance: HFB provides life insurance coverage, demonstrating our commitment to the security of our employees.Company Performance Bonus Plan: In addition to competitive salaries, employees are eligible for a bonus plan based on company performance.Paid Time Off (PTO): Take advantage of our PTO policy to maintain work-life balance and recharge.Paid Holidays: Celebrate 11 paid holidays throughout the year, giving you time to relax and enjoy special moments.