Hearst Communications, Inc.
SEO Director
Hearst Communications, Inc., Chicago, Illinois, United States, 60290
Why iCrossing
Check below to see if you have what is needed for this opportunity, and if so, make an application asap.For over 20 years, iCrossing has been partnering with the world’s largest B2B and B2C brands to provide connected marketing & technology solutions that transform brand experiences and marketing strategies into superior business outcomes. Our human centric approach evolves customer experience, employee experience, and user experience across digital and physical channels powered by data and intelligent creative.
We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community. What we do starts with our people.
We are part of the Hearst Corporation, the world’s leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.
The impact you’ll have
As the Director of SEO, you will lead and develop our SEO strategy to drive organic growth and ensure the success of our clients' digital marketing campaigns. You will be responsible for overseeing a team of SEO specialists, collaborating with other departments, and managing high-profile client accounts. Your role will involve strategic planning, execution, and continuous optimization of SEO practices to enhance our clients' online visibility and performance. This role requires a deep understanding of SEO best practices, analytics, and the ability to stay ahead of industry trends. The Director, alongside other senior leaders, will integrate SEO offerings into new business pursuits. The ideal candidate will have a proven track record of successful SEO engagements, excellent leadership skills, and the ability to work collaboratively with cross functional teams to realize outcomes for clients.
Key Responsibilities
Strategic Planning and Client management
Develop and implement comprehensive SEO focused strategies that align with clients' business goals.
Conduct in-depth findability research, competitive analysis, and market trends to inform strategy.
Serve as the primary point of contact for key client accounts, ensuring satisfaction and success of engagements focused on SEO.
Present SEO strategies, reports, and results that connect with broader business objectives in a clear and compelling manner.
Execution, Optimization, Reporting and Analysis
Oversee the execution of comprehensive SEO programs, including technical SEO, content optimization, link building, and adjacent services (ie. Content Creation, CMS enhancements, landing pages, and digital analytics).
Utilize advanced SEO tools and analytics platforms including iCrossing proprietary toolset to monitor, analyze, and report on campaign performance.
Identify opportunities for optimization and growth, and implement changes to improve and expand SEO focused engagements.
Develop and deliver comprehensive SEO, SERP, and Discoverability reports, including performance metrics, insights, and actionable recommendations.
Use data-driven analysis to measure the success of SEO focused initiatives and inform future strategies.
Leadership, Team Management & Collaboration
Lead, mentor, and develop a team of SEO professionals, fostering a culture of continuous learning and innovation.
Set clear objectives and performance expectations for the SEO team, and conduct regular performance reviews.
Develop and deliver training materials for enhanced and expanded ways of working for SEO focused client engagements.
Lead cross functional teams with resources from Business Solutions and Transformation Strategy, Experience Design & Content Solutions, Media and Digital Solutions, to deliver cohesive and effective digital marketing strategies.
Stay up-to-date with the latest related market trends including but not limited to search engine algorithm updates, the impacts of new technology, and industry best practices.
New Business & Marketing support
Create demand for iCrossing services through developing industry POVs and thought leadership papers
Craft compelling client case studies to support marketing influenced leads
Lead New Business proposal content and oral presentations focused on SEO and related services
Develop new integrated go-to-market sales plays that incorporate SEO and other iCrossing offerings into broader business strategies for clients.
Who you are
8+ years’ experience working in SEO for agencies or brands
3+ years’ experience managing direct reports with demonstrated leadership
Skills
Bachelor’s degree in business, marketing, computer science, information technology, or related field strongly preferred
Extensive understanding of SEO principles, best practices, and industry trends
Strong analytical skills; ability to draw conclusions from data and take action accordingly
Results driven with strong business acumen
Strong Web analytics experience across key platforms like Google Analytics & Adobe Analytics
Fundamental understanding of technical SEO; experience with HTML, CSS, JavaScript and web design technologies
Experience in new business process; including prospect discovery, sales pitches, and roadmap development
Possess strong storytelling and presentation capabilities.
Ability to pivot quickly and work in a rapidly changing environment and adapt as necessary
Highly organized with excellent analytical, time management, problem-solving and project management abilities
SEO business development (or in-house budgeting) experience
Proven ability to manage multiple projects and clients simultaneously.
Highly proficient with Microsoft Office; advanced Excel and PowerPoint skills a plus
Excellent communication skills both written and verbal
Strong mathematical, analytical and writing skills
Able to work well in a team environment and have a positive attitude
Our Mission & Values
The iCrossing mission is to Transform Experiences. The “we” is implied, but never taken for granted. This mission impacts the way we work, the way we think, the way we treat one another, and the way we evolve into what we want to be. We operate as a community of humans, and we can adapt and evolve because we are guided by values not rules. Our core values map back to our vision.
Be Kind: lead with compassion . What you truly know about someone’s life is very little.
Lead with Candor : know the line. Is what you say true, good, and useful?
We Before Me:
lead for others. The sum is always going to be greater than the parts.
We evolve clients for a human-centric future - creating a better world for everyone.
For New York City, the estimated salary range for this position is between $114,000
and $151,000.
The range for the position in other geographies may vary based on market differences.
The actual compensation will be determined based on experience and other factors permitted by law.
We also offer a competitive benefits package that includes:
Medical, dental, vision, life and disability insurance
401(k) Retirement Plan
Flexible Spending & Health Savings Account
Paid holidays, vacation, and sick time
Parental Leave
Employee assistance program and other company benefits
#J-18808-Ljbffr
Check below to see if you have what is needed for this opportunity, and if so, make an application asap.For over 20 years, iCrossing has been partnering with the world’s largest B2B and B2C brands to provide connected marketing & technology solutions that transform brand experiences and marketing strategies into superior business outcomes. Our human centric approach evolves customer experience, employee experience, and user experience across digital and physical channels powered by data and intelligent creative.
We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community. What we do starts with our people.
We are part of the Hearst Corporation, the world’s leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.
The impact you’ll have
As the Director of SEO, you will lead and develop our SEO strategy to drive organic growth and ensure the success of our clients' digital marketing campaigns. You will be responsible for overseeing a team of SEO specialists, collaborating with other departments, and managing high-profile client accounts. Your role will involve strategic planning, execution, and continuous optimization of SEO practices to enhance our clients' online visibility and performance. This role requires a deep understanding of SEO best practices, analytics, and the ability to stay ahead of industry trends. The Director, alongside other senior leaders, will integrate SEO offerings into new business pursuits. The ideal candidate will have a proven track record of successful SEO engagements, excellent leadership skills, and the ability to work collaboratively with cross functional teams to realize outcomes for clients.
Key Responsibilities
Strategic Planning and Client management
Develop and implement comprehensive SEO focused strategies that align with clients' business goals.
Conduct in-depth findability research, competitive analysis, and market trends to inform strategy.
Serve as the primary point of contact for key client accounts, ensuring satisfaction and success of engagements focused on SEO.
Present SEO strategies, reports, and results that connect with broader business objectives in a clear and compelling manner.
Execution, Optimization, Reporting and Analysis
Oversee the execution of comprehensive SEO programs, including technical SEO, content optimization, link building, and adjacent services (ie. Content Creation, CMS enhancements, landing pages, and digital analytics).
Utilize advanced SEO tools and analytics platforms including iCrossing proprietary toolset to monitor, analyze, and report on campaign performance.
Identify opportunities for optimization and growth, and implement changes to improve and expand SEO focused engagements.
Develop and deliver comprehensive SEO, SERP, and Discoverability reports, including performance metrics, insights, and actionable recommendations.
Use data-driven analysis to measure the success of SEO focused initiatives and inform future strategies.
Leadership, Team Management & Collaboration
Lead, mentor, and develop a team of SEO professionals, fostering a culture of continuous learning and innovation.
Set clear objectives and performance expectations for the SEO team, and conduct regular performance reviews.
Develop and deliver training materials for enhanced and expanded ways of working for SEO focused client engagements.
Lead cross functional teams with resources from Business Solutions and Transformation Strategy, Experience Design & Content Solutions, Media and Digital Solutions, to deliver cohesive and effective digital marketing strategies.
Stay up-to-date with the latest related market trends including but not limited to search engine algorithm updates, the impacts of new technology, and industry best practices.
New Business & Marketing support
Create demand for iCrossing services through developing industry POVs and thought leadership papers
Craft compelling client case studies to support marketing influenced leads
Lead New Business proposal content and oral presentations focused on SEO and related services
Develop new integrated go-to-market sales plays that incorporate SEO and other iCrossing offerings into broader business strategies for clients.
Who you are
8+ years’ experience working in SEO for agencies or brands
3+ years’ experience managing direct reports with demonstrated leadership
Skills
Bachelor’s degree in business, marketing, computer science, information technology, or related field strongly preferred
Extensive understanding of SEO principles, best practices, and industry trends
Strong analytical skills; ability to draw conclusions from data and take action accordingly
Results driven with strong business acumen
Strong Web analytics experience across key platforms like Google Analytics & Adobe Analytics
Fundamental understanding of technical SEO; experience with HTML, CSS, JavaScript and web design technologies
Experience in new business process; including prospect discovery, sales pitches, and roadmap development
Possess strong storytelling and presentation capabilities.
Ability to pivot quickly and work in a rapidly changing environment and adapt as necessary
Highly organized with excellent analytical, time management, problem-solving and project management abilities
SEO business development (or in-house budgeting) experience
Proven ability to manage multiple projects and clients simultaneously.
Highly proficient with Microsoft Office; advanced Excel and PowerPoint skills a plus
Excellent communication skills both written and verbal
Strong mathematical, analytical and writing skills
Able to work well in a team environment and have a positive attitude
Our Mission & Values
The iCrossing mission is to Transform Experiences. The “we” is implied, but never taken for granted. This mission impacts the way we work, the way we think, the way we treat one another, and the way we evolve into what we want to be. We operate as a community of humans, and we can adapt and evolve because we are guided by values not rules. Our core values map back to our vision.
Be Kind: lead with compassion . What you truly know about someone’s life is very little.
Lead with Candor : know the line. Is what you say true, good, and useful?
We Before Me:
lead for others. The sum is always going to be greater than the parts.
We evolve clients for a human-centric future - creating a better world for everyone.
For New York City, the estimated salary range for this position is between $114,000
and $151,000.
The range for the position in other geographies may vary based on market differences.
The actual compensation will be determined based on experience and other factors permitted by law.
We also offer a competitive benefits package that includes:
Medical, dental, vision, life and disability insurance
401(k) Retirement Plan
Flexible Spending & Health Savings Account
Paid holidays, vacation, and sick time
Parental Leave
Employee assistance program and other company benefits
#J-18808-Ljbffr