Lamar University
Associate Athletics Director - Marketing
Lamar University, Beaumont, Texas, us, 77726
Position Information
Posting Number 20112947
Position Title Associate Athletics Director - Marketing
FTE 1.0
Position Type Staff
Department Marketing & Communications
Position Summary Information
Job Summary/Basic Function
About This Role:
Lamar University is looking for an Associate Athletics Director – Marketing to join our team. In this role, you will oversee promoting and advertising Lamar University Athletics. You will oversee a team of full-time staff members, including the Assistant Director Athletics Marketing, a Graphic Designer, and student athletics marketing team. Your main responsibilities will include managing the Lamar University Athletics brand and licensing, creating and implementing advertising campaigns, and working with the ticket sales team and the Director of Marketing Communications to ensure a consistent branding and marketing strategy.
What You’ll Do – Position Responsibilities:
As the Athletic and Sports Marketing Director at Lamar University, you will be responsible for developing and implementing marketing strategies to increase attendance, ticket revenue, and exposure for our athletic events. You will work closely with ticketing, donor relations, video production, and on-campus and community organizations to achieve these goals.
Your main responsibilities will include creating annual marketing plans for our intercollegiate athletics programs, with a focus on enhancing the game day experience and attracting more fans. You will collaborate with coaches to develop social media marketing plans for all sports, helping to drive attendance and improve recruiting efforts.
You will oversee all aspects of marketing for our home athletic events, including promotions, event scripting, and presentation. You will also manage advertising, social media, email marketing, and graphic design for our athletics department.
Community outreach will be another important aspect of your role. You will create and oversee projects to promote the Lamar University Athletics brand within the community. You will also assist with brand management and licensing within the athletic department.
Collaboration with corporate sales will be necessary to ensure that sponsorship agreements are fulfilled as promised, and you will also explore opportunities for community sponsorships. Working with the University Marketing team, you will develop content for both internal and external audiences.
You will play a role in fulfilling and executing sold sponsorship inventory at home events. You will leverage campus resources to enhance marketing efforts targeted towards students, conducting research on best practices and implementing new ideas to increase student attendance at home events.
To ensure the smooth execution of our annual plans and athletic events, you will delegate tasks to your team and provide oversight. You will also be responsible for conducting pre-event marketing previews, post-game summaries, and evaluating the performance of marketing staff.
In terms of personnel management, you will supervise a team of three full-time staff members (assistant director, video coordinator, graphic designer), two graduate assistants, and student staff. You will also handle payment requests and manage marketing reconciliation.
Traveling with teams for football and postseason games for soccer, volleyball, basketball, football, baseball, and softball will be required in this role. You will also be responsible for video board design and content creation, as well as creating informative and creative videos for live events and special occasions.
You will oversee the LU Mascot Program and act as the Athletics Liaison for LU Bands, Spirit Squads, and Student Engagement. Additionally, you will be responsible for generating revenue ideas to promote attendance at our athletic events. This job description may include other duties as assigned to support the overall goals of the athletics department.
Key Competencies:
• Excellent written and verbal communication skills, with the ability to effectively communicate with various university stakeholders.
• Strong multitasking and prioritization abilities, with a proven track record of managing multiple projects and deadlines.
• Proactive and self-motivated, with the ability to work independently and as part of a collaborative team.
• Creative and innovative mindset, with strong problem-solving skills and the ability to think outside the box.
• A team-oriented approach, with a positive attitude and the ability to provide quality service to all levels of personnel.
• Proficiency in MS Office and familiarity with internet social networking sites.
Physical Requirements:
Occasionally moves supplies and equipment up to 50 pounds.
Job Conditions:
Indoor and outdoor tasks associated with athletics
Who We Are:
Lamar University is an accessible global university for life-long learners with a passion for broad-based community engagement. As a vital contributor to the socioeconomic wellbeing and resilience of the Gulf Coast region, our expertise is recognized locally and beyond. Lamar University is home to more than 17,000 students and is among the fastest growing Texas colleges and universities. LU is a member of The Texas State University System, which is the first higher education system of Texas and maintains the lowest average tuition and fees of any university system in Texas. With more than 100-degree options and a community that cares, Lamar students are always proud to be Cardinals.
Lamar University is committed to fostering a culture where students, faculty and staff of all backgrounds can learn, work, and serve.
Benefits:
Health, dental & vision insurance
Life insurance
State of Texas Retirement plans
Tuition covered at 100% for employees, spouses and/or eligible dependent.
Paid time off – vacation, sick, and holidays.
To see more information about the available benefits, please visit: Insurance – Lamar University (https://www.lamar.edu/faculty-staff/human-resources/insurance.html)
Minimum Qualifications
Bachelor’s degree in marketing, public relations, communication, sports management, or related field.
3-5 years of related job experience.
Two (2) to Three (3) years of experience in athletic marketing/fan experiences.
Experience managing a team.
Knowledge in creating marketing collateral and/or concepts for an athletic department.
Knowledge of Adobe Creative Suite.
Must be able to work flexible hours, including some evenings and weekends.
A basic understanding of college athletics.
EEO Statement
Lamar University is An Equal Opportunity Employer
Veteran's Preference Statement
Lamar University is proud to provide employment preference to veteran applicants in accordance with Texas 805 Government Code, Section 657.003.
Preferred Qualifications
Security Sensitive Statement
This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.
Salary $58,739-$76,361
Work Hours
Application Information
Posting Date 07/23/2024
Close Date 10/23/2024
Open Until Filled No
Special Instructions
Posting Number 20112947
Position Title Associate Athletics Director - Marketing
FTE 1.0
Position Type Staff
Department Marketing & Communications
Position Summary Information
Job Summary/Basic Function
About This Role:
Lamar University is looking for an Associate Athletics Director – Marketing to join our team. In this role, you will oversee promoting and advertising Lamar University Athletics. You will oversee a team of full-time staff members, including the Assistant Director Athletics Marketing, a Graphic Designer, and student athletics marketing team. Your main responsibilities will include managing the Lamar University Athletics brand and licensing, creating and implementing advertising campaigns, and working with the ticket sales team and the Director of Marketing Communications to ensure a consistent branding and marketing strategy.
What You’ll Do – Position Responsibilities:
As the Athletic and Sports Marketing Director at Lamar University, you will be responsible for developing and implementing marketing strategies to increase attendance, ticket revenue, and exposure for our athletic events. You will work closely with ticketing, donor relations, video production, and on-campus and community organizations to achieve these goals.
Your main responsibilities will include creating annual marketing plans for our intercollegiate athletics programs, with a focus on enhancing the game day experience and attracting more fans. You will collaborate with coaches to develop social media marketing plans for all sports, helping to drive attendance and improve recruiting efforts.
You will oversee all aspects of marketing for our home athletic events, including promotions, event scripting, and presentation. You will also manage advertising, social media, email marketing, and graphic design for our athletics department.
Community outreach will be another important aspect of your role. You will create and oversee projects to promote the Lamar University Athletics brand within the community. You will also assist with brand management and licensing within the athletic department.
Collaboration with corporate sales will be necessary to ensure that sponsorship agreements are fulfilled as promised, and you will also explore opportunities for community sponsorships. Working with the University Marketing team, you will develop content for both internal and external audiences.
You will play a role in fulfilling and executing sold sponsorship inventory at home events. You will leverage campus resources to enhance marketing efforts targeted towards students, conducting research on best practices and implementing new ideas to increase student attendance at home events.
To ensure the smooth execution of our annual plans and athletic events, you will delegate tasks to your team and provide oversight. You will also be responsible for conducting pre-event marketing previews, post-game summaries, and evaluating the performance of marketing staff.
In terms of personnel management, you will supervise a team of three full-time staff members (assistant director, video coordinator, graphic designer), two graduate assistants, and student staff. You will also handle payment requests and manage marketing reconciliation.
Traveling with teams for football and postseason games for soccer, volleyball, basketball, football, baseball, and softball will be required in this role. You will also be responsible for video board design and content creation, as well as creating informative and creative videos for live events and special occasions.
You will oversee the LU Mascot Program and act as the Athletics Liaison for LU Bands, Spirit Squads, and Student Engagement. Additionally, you will be responsible for generating revenue ideas to promote attendance at our athletic events. This job description may include other duties as assigned to support the overall goals of the athletics department.
Key Competencies:
• Excellent written and verbal communication skills, with the ability to effectively communicate with various university stakeholders.
• Strong multitasking and prioritization abilities, with a proven track record of managing multiple projects and deadlines.
• Proactive and self-motivated, with the ability to work independently and as part of a collaborative team.
• Creative and innovative mindset, with strong problem-solving skills and the ability to think outside the box.
• A team-oriented approach, with a positive attitude and the ability to provide quality service to all levels of personnel.
• Proficiency in MS Office and familiarity with internet social networking sites.
Physical Requirements:
Occasionally moves supplies and equipment up to 50 pounds.
Job Conditions:
Indoor and outdoor tasks associated with athletics
Who We Are:
Lamar University is an accessible global university for life-long learners with a passion for broad-based community engagement. As a vital contributor to the socioeconomic wellbeing and resilience of the Gulf Coast region, our expertise is recognized locally and beyond. Lamar University is home to more than 17,000 students and is among the fastest growing Texas colleges and universities. LU is a member of The Texas State University System, which is the first higher education system of Texas and maintains the lowest average tuition and fees of any university system in Texas. With more than 100-degree options and a community that cares, Lamar students are always proud to be Cardinals.
Lamar University is committed to fostering a culture where students, faculty and staff of all backgrounds can learn, work, and serve.
Benefits:
Health, dental & vision insurance
Life insurance
State of Texas Retirement plans
Tuition covered at 100% for employees, spouses and/or eligible dependent.
Paid time off – vacation, sick, and holidays.
To see more information about the available benefits, please visit: Insurance – Lamar University (https://www.lamar.edu/faculty-staff/human-resources/insurance.html)
Minimum Qualifications
Bachelor’s degree in marketing, public relations, communication, sports management, or related field.
3-5 years of related job experience.
Two (2) to Three (3) years of experience in athletic marketing/fan experiences.
Experience managing a team.
Knowledge in creating marketing collateral and/or concepts for an athletic department.
Knowledge of Adobe Creative Suite.
Must be able to work flexible hours, including some evenings and weekends.
A basic understanding of college athletics.
EEO Statement
Lamar University is An Equal Opportunity Employer
Veteran's Preference Statement
Lamar University is proud to provide employment preference to veteran applicants in accordance with Texas 805 Government Code, Section 657.003.
Preferred Qualifications
Security Sensitive Statement
This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.
Salary $58,739-$76,361
Work Hours
Application Information
Posting Date 07/23/2024
Close Date 10/23/2024
Open Until Filled No
Special Instructions