Mosaec
ASSOCIATE DIRECTOR OF MARKETING AND FAN ENGAGEMENT
Mosaec, Seattle, Washington, us, 98127
Seattle, Washington, Washington Athletics aims to inspire champions in competition and in the classroom. We exist to enrich the lives of students to positively impact our community and world for generations to come. Operating with the four core values of growth mindset, committed service, humility and grit, the Huskies choose to lead by example. All Husky Athletics staff make an IMPACT by committing to creating a purpose driven culture that impacts students and our greater community. We engage in GROWTH through dynamic conversations, embracing creativity, and recognizing that every challenge represents an opportunity to learn. We are a COMMUNITY who strive to create experiences for our stakeholders every single day. At our core is the belief that INCLUSION means creating spaces and places that reflect equity, advocacy and belonging for all.With over 650 student-athletes participating in UW’s 22 sports programs, the department of Intercollegiate Athletics is committed to providing student-athletes with the ability to compete for national and conference championships while working toward a degree from one of the world’s leading public research universities. The purpose of the Marketing / Fan Engagement unit is to impact the lives of student-athletes through execution of dynamic gameday environments and engaging community outreach initiatives. As marketers, we: maximize memory-making, create a sense of belonging, value tradition, and spearhead innovation. We are here to serve all Huskies!For more detailed information, please visit our Washington Athletics Candidate Dashboard.As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills, and dedication to build stronger minds and a healthier world.UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits, and natural beauty.The Intercollegiate Athletics has an outstanding opportunity for an Associate Director of Marketing and Fan Engagement to join their team.The Associate Director of Marketing / Fan Engagement will exhibit strong knowledge and past experience in creative promotional marketing and gameday fan experience efforts, setting goals to increase event attendance, generate revenue, and enhance brand expansion for University of Washington athletic programs. This position is designed as a step of growth for an individual with strong industry experience in a full-time role capacity, and will report to the Assistant Athletic Director for Marketing / Fan Engagement.Sport Oversight
Apply below after reading through all the details and supporting information regarding this job opportunity.
• Create lasting memories for fans of all ages through promotional planning and event presentation oversight for assigned sports. Maintain direct impact through ongoing relationships with team staff, script writing and on-site producing for all home events, ideation and execution of sponsorship activations, and direction of gameday staff such as interns, PA announcer, emcees, DJ, audio and video operations crew. Set promotional theme days, schedule and maintain team outreach opportunities, gather quotes and orders for giveaway items, and coordinate Sundodger Creative media days. Attend all Sport Support Team meetings and lead all marketing touchpoints therein. The chosen candidate will be tasked with oversight of Volleyball, Women’s Basketball, Men’s and Women’s Rowing, Beach Volleyball, and will join the full marketing team at all Husky Football gamedays. (40%)Brand Expansion and Outreach
• Lead all planning, organization, and expansion of assigned athletics outreach initiatives – specifically Seattle community event appearances and tabling. Serve as liaison to community groups, coordinating UW marketing appearances at non-athletic events. Provide oversight and upkeep of the ICA Marketing Community Event Calendar, event registration, and on-site staffing. (35%)
• Assist in the oversight and direction of Marketing Coordinators and Marketing Interns, with a focus on community event scheduling and promotional marketing efforts for assigned sports. (15%)
• Brainstorm and recommend promotional messaging to communicate information regarding upcoming athletic events and outreach opportunities, in conjunction with the Assistant Athletic Director for Revenue Generation, Email Marketing Coordinator, and digital strategy and creative staff. Identify target audiences for each promotion and align outreach efforts befitting such audience, in collaboration with Conference sales staff. (10%)
• Other duties as assigned.Compliance with the rules and regulations of the University, the NCAA, the Conference, the State of Washington and any other governing body is of paramount importance to the University. The overall responsibility of this position is for the successful operation of the program in full compliance with all such rules and regulations. As a condition of employment, the Employee shall be required to participate in rules education programs offered by the Department of Intercollegiate Athletics. MINIMUM REQUIREMENTS • Bachelor’s degree required in marketing, sport management, business administration or a related field. Minimum of three years of combined professional experience in live event production, promotional marketing, or community outreach in a sports setting. Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration. ADDITIONAL REQUIREMENTS • The ideal candidate will exhibit strong attention to detail, with the ability to operate independently and communicate effectively in dynamic settings. • Have an ever-evolving understanding of the industry and a creative mindset towards promoting events and growing revenue. • Highly motivated, creative, self-starter with excellent written and verbal communication skills. • A strong leader and mentor, especially to college students. • Must be able to work a flexible schedule; evenings and weekends are required. DESIRED QUALIFICATIONS • Familiarity with Adobe Creative Suite, Shoflo, Sound Director, Tagboard, and other gameday-adjacent software and platforms is encouraged but not required. Other compensation: Taxable benefits include tickets to UW Intercollegiate home competitions. Non-local candidates may be eligible for a moving allowance.
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Apply below after reading through all the details and supporting information regarding this job opportunity.
• Create lasting memories for fans of all ages through promotional planning and event presentation oversight for assigned sports. Maintain direct impact through ongoing relationships with team staff, script writing and on-site producing for all home events, ideation and execution of sponsorship activations, and direction of gameday staff such as interns, PA announcer, emcees, DJ, audio and video operations crew. Set promotional theme days, schedule and maintain team outreach opportunities, gather quotes and orders for giveaway items, and coordinate Sundodger Creative media days. Attend all Sport Support Team meetings and lead all marketing touchpoints therein. The chosen candidate will be tasked with oversight of Volleyball, Women’s Basketball, Men’s and Women’s Rowing, Beach Volleyball, and will join the full marketing team at all Husky Football gamedays. (40%)Brand Expansion and Outreach
• Lead all planning, organization, and expansion of assigned athletics outreach initiatives – specifically Seattle community event appearances and tabling. Serve as liaison to community groups, coordinating UW marketing appearances at non-athletic events. Provide oversight and upkeep of the ICA Marketing Community Event Calendar, event registration, and on-site staffing. (35%)
• Assist in the oversight and direction of Marketing Coordinators and Marketing Interns, with a focus on community event scheduling and promotional marketing efforts for assigned sports. (15%)
• Brainstorm and recommend promotional messaging to communicate information regarding upcoming athletic events and outreach opportunities, in conjunction with the Assistant Athletic Director for Revenue Generation, Email Marketing Coordinator, and digital strategy and creative staff. Identify target audiences for each promotion and align outreach efforts befitting such audience, in collaboration with Conference sales staff. (10%)
• Other duties as assigned.Compliance with the rules and regulations of the University, the NCAA, the Conference, the State of Washington and any other governing body is of paramount importance to the University. The overall responsibility of this position is for the successful operation of the program in full compliance with all such rules and regulations. As a condition of employment, the Employee shall be required to participate in rules education programs offered by the Department of Intercollegiate Athletics. MINIMUM REQUIREMENTS • Bachelor’s degree required in marketing, sport management, business administration or a related field. Minimum of three years of combined professional experience in live event production, promotional marketing, or community outreach in a sports setting. Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration. ADDITIONAL REQUIREMENTS • The ideal candidate will exhibit strong attention to detail, with the ability to operate independently and communicate effectively in dynamic settings. • Have an ever-evolving understanding of the industry and a creative mindset towards promoting events and growing revenue. • Highly motivated, creative, self-starter with excellent written and verbal communication skills. • A strong leader and mentor, especially to college students. • Must be able to work a flexible schedule; evenings and weekends are required. DESIRED QUALIFICATIONS • Familiarity with Adobe Creative Suite, Shoflo, Sound Director, Tagboard, and other gameday-adjacent software and platforms is encouraged but not required. Other compensation: Taxable benefits include tickets to UW Intercollegiate home competitions. Non-local candidates may be eligible for a moving allowance.
Source ⇲
#J-18808-Ljbffr