Eaton
Marketing Communications Specialist
Eaton, Raleigh, North Carolina, United States, 27601
Eaton’s ES AMER ARS division is currently seeking a Marketing Communications Specialist.
This position will be based remotely in the United States.
The expected annual salary range for this role is $91500.03 - $134200.04 a year.
Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.
What you’ll do:
The Marketing Communications Specialist will play an important role in contributing and executing growth objectives on the comprehensive marketing communications plan for the Connected Solutions business and products. This position will have the opportunity to influence and manage activities throughout the marketing mix including events, advertising, content, packaging, website, email – with a large emphasis on digital content and analysis. The Specialist should be web-savvy and take pride in enhancing Eaton’s online presence. We are seeking an energetic, curious marketer who is also interested in helping develop audience profiles and personas.
Essential Functions:
Works with the Content Marketing Manager, product managers and business sales team to understand their goals, objectives, and strategies in order to contribute to and help execute the comprehensive marketing communications plan utilizing mediums such as print and digital advertising, web, trade shows/events, and promotions for the business, including its markets, partners, and products.
Assists in marketing content ideation and leads the prioritization of projects to ensure content aligns with strategic marketing plans.
Executes product launch processes, in line with Eaton's guidelines and targeting specific customer segments.
Oversees technical documentation and product packaging.
In collaboration with digital teams, contributes to and executes web and digital strategy utilizing tools like Adobe Enterprise Management (AEM), SEO analysis via Google Analytics (GA4).
Support the Product Data Hub (PDF)/AEM integration.
Establish, track, and report key performance metrics against benchmarks.
Assist with planning customer events, trade shows and exhibitions.
Coordinates and integrates efforts with other Marketing & Sales personnel and cross-functional teams on a global basis as needed.
Qualifications:
Basic Qualifications:
Bachelor’s Degree from an accredited institution.
Three (3)yearsof digital marketing, marketing communications and content marketing experience
Must be eligible to work in the United States without corporate sponsorship now and in the future.
Preferred Qualifications:
Digital marketer with strong writing and analytical skills
ExperiencewithProjectManagement and ability to independently manage multiple projects
Experience w/Adobe CreativeSuite,Eloqua, Brightcove and Percolate
Skills:
Basic design skills, including expertise in the Adobe Creative Suite, preferred
Ability to work effectively in a matrixed team environment
Strong project management skills, including the ability to independently manage multiple projects and complete projects to schedule
The application window for this position is anticipated to close on June 11, 2024
We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
Eaton considers qualified applicants regardless of criminal histories, consistent with local laws. To request a disability-related reasonable accommodation to assist you in your job search, application or interview process, please call us at 1-800-836-6345 to discuss your specific need. Only accommodation requests will be accepted by this phone number.
We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here (https://www.eaton.com/content/dam/eaton/company/careers/US%20Benefits%20updated%2010.24.22.pdf) for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.
This position will be based remotely in the United States.
The expected annual salary range for this role is $91500.03 - $134200.04 a year.
Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.
What you’ll do:
The Marketing Communications Specialist will play an important role in contributing and executing growth objectives on the comprehensive marketing communications plan for the Connected Solutions business and products. This position will have the opportunity to influence and manage activities throughout the marketing mix including events, advertising, content, packaging, website, email – with a large emphasis on digital content and analysis. The Specialist should be web-savvy and take pride in enhancing Eaton’s online presence. We are seeking an energetic, curious marketer who is also interested in helping develop audience profiles and personas.
Essential Functions:
Works with the Content Marketing Manager, product managers and business sales team to understand their goals, objectives, and strategies in order to contribute to and help execute the comprehensive marketing communications plan utilizing mediums such as print and digital advertising, web, trade shows/events, and promotions for the business, including its markets, partners, and products.
Assists in marketing content ideation and leads the prioritization of projects to ensure content aligns with strategic marketing plans.
Executes product launch processes, in line with Eaton's guidelines and targeting specific customer segments.
Oversees technical documentation and product packaging.
In collaboration with digital teams, contributes to and executes web and digital strategy utilizing tools like Adobe Enterprise Management (AEM), SEO analysis via Google Analytics (GA4).
Support the Product Data Hub (PDF)/AEM integration.
Establish, track, and report key performance metrics against benchmarks.
Assist with planning customer events, trade shows and exhibitions.
Coordinates and integrates efforts with other Marketing & Sales personnel and cross-functional teams on a global basis as needed.
Qualifications:
Basic Qualifications:
Bachelor’s Degree from an accredited institution.
Three (3)yearsof digital marketing, marketing communications and content marketing experience
Must be eligible to work in the United States without corporate sponsorship now and in the future.
Preferred Qualifications:
Digital marketer with strong writing and analytical skills
ExperiencewithProjectManagement and ability to independently manage multiple projects
Experience w/Adobe CreativeSuite,Eloqua, Brightcove and Percolate
Skills:
Basic design skills, including expertise in the Adobe Creative Suite, preferred
Ability to work effectively in a matrixed team environment
Strong project management skills, including the ability to independently manage multiple projects and complete projects to schedule
The application window for this position is anticipated to close on June 11, 2024
We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
Eaton considers qualified applicants regardless of criminal histories, consistent with local laws. To request a disability-related reasonable accommodation to assist you in your job search, application or interview process, please call us at 1-800-836-6345 to discuss your specific need. Only accommodation requests will be accepted by this phone number.
We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here (https://www.eaton.com/content/dam/eaton/company/careers/US%20Benefits%20updated%2010.24.22.pdf) for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.