NCAA (National Collegiate Athletic Association)
CHIEF MARKETING OFFICER
NCAA (National Collegiate Athletic Association), Danville, Pennsylvania, us, 17822
HARTZ Search invites you to explore an exciting opportunity for the Chief Marketing Officer with our client, Geisinger, in Danville, PA. The Chief Marketing Officer works across the Geisinger enterprise (clinical, insurance, research, and education enterprises as well as traditional support service functions), driving complex, visible, system-wide initiatives to successful completion through metrics-based leadership of a skilled cross-functional department and in collaboration with a large and diverse contingent of internal and external stakeholders. This position enables Geisinger to achieve strategic priorities, targeted growth, and financial objectives by building on awareness and preference of the Geisinger brand in priority markets and supporting the launch of new services and programs while executing effective marketing strategies, communication programs, and public or online events. This position leads a consumer-friendly digital engagement strategy, including a robust digital acquisition and retention portfolio. This leader also oversees social media, public and media relations, and community engagement activities. As required, the position supports identified strategies and tactics tied to Geisinger’s membership in Risant Health, a non-profit value-based care venture of Kaiser Permanente. Geisinger comprises 10 hospital campuses, two research centers, a college of health sciences, a school of nursing, and a 600,000+ member health plan serving more than three million residents in central, south-central, and northeast Pennsylvania and beyond. There are approximately 26,500 employees, including over 1,700 employed physicians, all of whom share a commitment to quality healthcare.
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.JOB DESCRIPTIONBuilds and leads a high-performing, highly engaged marketing, communications, and digital engagement team to deliver Geisinger strategic objectives and associated KPIs.Drives collaboration and cross-functional accountability for superior patient and member experiences, leading to stronger engagement and loyalty between Geisinger and consumers.Translates operational strategies and plans into marketing and communication objectives to drive standardized and measurable performance standards to track and ensure continuous improvement and desired results.Develops KPIs in partnership with senior executives and holds overall department accountability for goal measurements and targeted ROI for the marketing and communications team.Works with leaders throughout the organization to develop cohesive communication and marketing strategic and tactical plans in support of organizational success as measured in the Enterprise Scorecard and compliance with federal and state regulations.Develops annual operating budget for full scope of department activities that includes appropriate funding levels for all relevant and necessary programs.Utilizes data analysis, market intelligence, and consumer insights as foundational for the creation and execution of all marketing and communication strategies and plans.Sponsors and leads a progressive digital engagement strategy and product management team with the appropriate, optimized Marketing Technology stack that includes CRM, analytics, digital marketing, social media, digital advertising, website, digital signage, consumer portals (e.g., MyChart patient portal, health plan member portal) and omnichannel (e.g., text messaging, email, IVR) campaigns for engaging consumers in better management of their care and benefits,Develops short and long-term brand strategies to advance brand positioning, increase brand awareness, and brand preference through cost-effective earned and owned channels inside the Geisinger enterprise, its current channels and across priority geographies identified for strategic growth and retention. Audiences include internal (employees, clinical leadership, providers) and external (patients, members, communities, prospects and partners).Manages the Geisinger brand architecture, messaging, naming system, and brand standards to ensure consistency and brand strength, as well as protect the brand and its registered trademarks, as well as brand valuation, relative to any business goals or business partners or community collaborations.Translates market insights into strategic recommendations on positioning, messaging, value propositions and market differentiation to drive exponential growth and consumer loyalty.Develops and implements unpaid and paid content strategies to reach critical audiences (physicians, employees, volunteers, trustees) using accurate, timely and quality production of meetings, traditional and digital publications, speeches, news releases, video productions, video conferences, advertising, marketing collateral, and other materials for public-facing and non-public-facing audiences (examples: web and employee portals).Establishes annual strategic plan priorities that address operational excellence, access and ease of use as well as managing total health.Owns system-wide alignment of brand and messaging with Geisinger Health Plan products and creation of an aligned strategy for “One Geisinger” messaging.Identifies and positions Geisinger and its leadership as national, regional and local experts on medical and health issues of broad interest to advance the value and benefit of proactive communication and earned media exposure on a national – and potentially international scale.Protects the reputation of Geisinger through development and implementation of a crisis communications plan to ensure that the organization is ready to successfully manage news media coverage and social media coverage/traffic related to any potential crises.Oversees executive and internal communications to increase employee engagement and grow understanding of the organization’s strategic goals and commitment to mission.POSITION HIGHLIGHTS:Chief Marketing Officer reports to EVP, Chief of StaffREQUIREMENTS & QUALIFICATIONS:Education
: Bachelor’s and Master’s degree in a related field required.Experience
: Minimum of 10 years of marketing-related work experience at an executive level, managerial capacity.LOCATION: HYBRID - DANVILLE, PENNSYLVANIA
Danville is a quiet and charming town in Central Pennsylvania, located on the Susquehanna River, 50 miles west of Scranton and 100 miles from Philadelphia. Living in Danville, PA is a wonderful experience. The community is close-knit and full of friendly faces. There are plenty of activities to keep you busy, such as local parks and trails, restaurants, shops, and entertainment venues. With its vibrant downtown area and plentiful outdoor recreation opportunities, there's something for everyone in Danville. On top of that, the town offers excellent schools and services, making it a great place to raise a family or start a business. No matter what type of lifestyle you're looking for, Danville has something to offer everyone.INTERESTED CANDIDATES, PLEASE APPLY DIRECTLY to HARTZ Search below:Qualified candidates, please submit your current resume - applications will not be considered without a resume. Thank you!Application Link: https://hartzsearch.com/open-position/chief-marketing-officer/HARTZ Search is a retained executive search firm that conducts searches for our healthcare and academic clients across the US. Our focus is on Talent, Communication, and Performance - We stand apart in finding the best people swiftly and consistently. Our goal is to connect our candidates with our clients who have a similar goal of improving the healthcare organizations and communities they serve.We believe that strong and transparent communication creates an efficient and composed search and is an indispensable ingredient for success. Our pillars of service are accessibility and responsiveness - know that we can be reached in times of crisis, celebration, or just to reconnect; we are 24/7 partners not just to our clients but to our candidate partners. We provide concierge-level service throughout each executive and director-level search we conduct.
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Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.JOB DESCRIPTIONBuilds and leads a high-performing, highly engaged marketing, communications, and digital engagement team to deliver Geisinger strategic objectives and associated KPIs.Drives collaboration and cross-functional accountability for superior patient and member experiences, leading to stronger engagement and loyalty between Geisinger and consumers.Translates operational strategies and plans into marketing and communication objectives to drive standardized and measurable performance standards to track and ensure continuous improvement and desired results.Develops KPIs in partnership with senior executives and holds overall department accountability for goal measurements and targeted ROI for the marketing and communications team.Works with leaders throughout the organization to develop cohesive communication and marketing strategic and tactical plans in support of organizational success as measured in the Enterprise Scorecard and compliance with federal and state regulations.Develops annual operating budget for full scope of department activities that includes appropriate funding levels for all relevant and necessary programs.Utilizes data analysis, market intelligence, and consumer insights as foundational for the creation and execution of all marketing and communication strategies and plans.Sponsors and leads a progressive digital engagement strategy and product management team with the appropriate, optimized Marketing Technology stack that includes CRM, analytics, digital marketing, social media, digital advertising, website, digital signage, consumer portals (e.g., MyChart patient portal, health plan member portal) and omnichannel (e.g., text messaging, email, IVR) campaigns for engaging consumers in better management of their care and benefits,Develops short and long-term brand strategies to advance brand positioning, increase brand awareness, and brand preference through cost-effective earned and owned channels inside the Geisinger enterprise, its current channels and across priority geographies identified for strategic growth and retention. Audiences include internal (employees, clinical leadership, providers) and external (patients, members, communities, prospects and partners).Manages the Geisinger brand architecture, messaging, naming system, and brand standards to ensure consistency and brand strength, as well as protect the brand and its registered trademarks, as well as brand valuation, relative to any business goals or business partners or community collaborations.Translates market insights into strategic recommendations on positioning, messaging, value propositions and market differentiation to drive exponential growth and consumer loyalty.Develops and implements unpaid and paid content strategies to reach critical audiences (physicians, employees, volunteers, trustees) using accurate, timely and quality production of meetings, traditional and digital publications, speeches, news releases, video productions, video conferences, advertising, marketing collateral, and other materials for public-facing and non-public-facing audiences (examples: web and employee portals).Establishes annual strategic plan priorities that address operational excellence, access and ease of use as well as managing total health.Owns system-wide alignment of brand and messaging with Geisinger Health Plan products and creation of an aligned strategy for “One Geisinger” messaging.Identifies and positions Geisinger and its leadership as national, regional and local experts on medical and health issues of broad interest to advance the value and benefit of proactive communication and earned media exposure on a national – and potentially international scale.Protects the reputation of Geisinger through development and implementation of a crisis communications plan to ensure that the organization is ready to successfully manage news media coverage and social media coverage/traffic related to any potential crises.Oversees executive and internal communications to increase employee engagement and grow understanding of the organization’s strategic goals and commitment to mission.POSITION HIGHLIGHTS:Chief Marketing Officer reports to EVP, Chief of StaffREQUIREMENTS & QUALIFICATIONS:Education
: Bachelor’s and Master’s degree in a related field required.Experience
: Minimum of 10 years of marketing-related work experience at an executive level, managerial capacity.LOCATION: HYBRID - DANVILLE, PENNSYLVANIA
Danville is a quiet and charming town in Central Pennsylvania, located on the Susquehanna River, 50 miles west of Scranton and 100 miles from Philadelphia. Living in Danville, PA is a wonderful experience. The community is close-knit and full of friendly faces. There are plenty of activities to keep you busy, such as local parks and trails, restaurants, shops, and entertainment venues. With its vibrant downtown area and plentiful outdoor recreation opportunities, there's something for everyone in Danville. On top of that, the town offers excellent schools and services, making it a great place to raise a family or start a business. No matter what type of lifestyle you're looking for, Danville has something to offer everyone.INTERESTED CANDIDATES, PLEASE APPLY DIRECTLY to HARTZ Search below:Qualified candidates, please submit your current resume - applications will not be considered without a resume. Thank you!Application Link: https://hartzsearch.com/open-position/chief-marketing-officer/HARTZ Search is a retained executive search firm that conducts searches for our healthcare and academic clients across the US. Our focus is on Talent, Communication, and Performance - We stand apart in finding the best people swiftly and consistently. Our goal is to connect our candidates with our clients who have a similar goal of improving the healthcare organizations and communities they serve.We believe that strong and transparent communication creates an efficient and composed search and is an indispensable ingredient for success. Our pillars of service are accessibility and responsiveness - know that we can be reached in times of crisis, celebration, or just to reconnect; we are 24/7 partners not just to our clients but to our candidate partners. We provide concierge-level service throughout each executive and director-level search we conduct.
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