Rogue Ales
Communications Manager
Rogue Ales, Portland, Oregon, United States, 97204
At Rogue, our mantra is Dare, Risk, Dream. This attitude comes from relentless curiosity and a drive to create and craft enjoyment through beverage.
We are seeking a talented and experienced Communications Manager to join our team. The ideal candidate will be responsible for developing and executing comprehensive communication strategies that enhance our brand visibility and reputation. This role will focus on PR and Community Outreach, executing email and website strategies, and collaborating with our Social Media Coordinator to develop a consistent and engaging tone of voice across all platforms.
Key Responsibilities:
PR & Community Outreach:
Develop and execute PR strategies to enhance brand awareness and media presence.
Cultivate and maintain relationships with media contacts, journalists, and influencers.
Draft and distribute press releases, media kits, and other PR materials.
Coordinate and manage press conferences, interviews, and other media events.
Monitor media coverage and generate reports on PR performance.
Prepare talking points/key messages.
Support project teams as requested with community events and engagement
Coordinate local sponsorships.
Email and Website Execution:
Implement effective email marketing campaigns to engage, nurture, and grow our audience.
Create and schedule internal and external email content, including newsletters, promotions, and updates.
Analyze email campaign performance and optimize strategies based on data insights.
Manage and update website content to ensure it is current, accurate, and aligned with brand messaging.
Collaborate with design to improve website functionality and user experience – bonus points if you have experience in WordPress.
Collaboration with Social Media Coordinator:
Work closely with the Social Media Coordinator to develop a consistent and engaging tone of voice across all social media platforms.
Collaborate on content creation, ensuring alignment with overall communication strategy.
Provide guidance and support in developing social media campaigns that resonate with our target audience.
Consumer Engagement:
Help manage consumer engagement through our website, text-in, reviews, and emails – helping ensure that all who contact Rogue are responded to.
Help coordination of consumer engagement giveaways or surprise and delight moments with our dedicated fanbase.
Qualifications:
Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
Minimum of 3-5 years of experience in communications, PR, or a related role.
Proven track record in developing and executing successful PR campaigns.
Strong understanding of email marketing and website management.
Excellent written and verbal communication skills.
Ability to work collaboratively and cross-functionally with various teams.
Proficiency in using email marketing tools and website content management systems.
Strong organizational skills and attention to detail.
Creative thinking and problem-solving abilities.
Please include writing samples with your application.
Preferred Qualifications:
Experience in beverage/alcohol industry.
Ability to adapt to a fast-paced and dynamic work environment.
Reasonable Accommodations
To perform this job successfully, an individual must be able to perform each essential duty and physical demands satisfactory with or without reasonable accommodations. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Individuals are not entitled to the accommodation of their choosing, and unreasonable accommodations, or accommodations that constitute an undue burden, will be denied.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The work environment will vary for this position given the nature of the job duties. The noise levels will vary based on location.
Why Rogue?
You'll get to work in a fun, fast and energetic work environment. We are a group of people who believe in the power of creating things in small batches by hand and in building things ourselves. If you love craft beers, spirits and canned cocktails, this is the place to be. Generous paid time off (PTO), 401(k) matching, pet benefits, comprehensive health insurance and more!
At Rogue, we believe in finding the best candidate for each role, which means we welcome individuals from all backgrounds to apply. Studies have shown that women and people of color are likely to only apply for jobs if they believe they meet every single qualification listed. We recognize that the ideal candidate may come from a less traditional background and encourage you to apply even if you still need to meet every one of our qualifications. If you embody a growth mindset, see challenges as opportunities to develop, and find smarter (not harder) ways to get the real work that matters done, you sound like our kind of candidate. Regardless of where you come from, how you identify, or the path that led you here – we want to talk to you!
We are seeking a talented and experienced Communications Manager to join our team. The ideal candidate will be responsible for developing and executing comprehensive communication strategies that enhance our brand visibility and reputation. This role will focus on PR and Community Outreach, executing email and website strategies, and collaborating with our Social Media Coordinator to develop a consistent and engaging tone of voice across all platforms.
Key Responsibilities:
PR & Community Outreach:
Develop and execute PR strategies to enhance brand awareness and media presence.
Cultivate and maintain relationships with media contacts, journalists, and influencers.
Draft and distribute press releases, media kits, and other PR materials.
Coordinate and manage press conferences, interviews, and other media events.
Monitor media coverage and generate reports on PR performance.
Prepare talking points/key messages.
Support project teams as requested with community events and engagement
Coordinate local sponsorships.
Email and Website Execution:
Implement effective email marketing campaigns to engage, nurture, and grow our audience.
Create and schedule internal and external email content, including newsletters, promotions, and updates.
Analyze email campaign performance and optimize strategies based on data insights.
Manage and update website content to ensure it is current, accurate, and aligned with brand messaging.
Collaborate with design to improve website functionality and user experience – bonus points if you have experience in WordPress.
Collaboration with Social Media Coordinator:
Work closely with the Social Media Coordinator to develop a consistent and engaging tone of voice across all social media platforms.
Collaborate on content creation, ensuring alignment with overall communication strategy.
Provide guidance and support in developing social media campaigns that resonate with our target audience.
Consumer Engagement:
Help manage consumer engagement through our website, text-in, reviews, and emails – helping ensure that all who contact Rogue are responded to.
Help coordination of consumer engagement giveaways or surprise and delight moments with our dedicated fanbase.
Qualifications:
Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
Minimum of 3-5 years of experience in communications, PR, or a related role.
Proven track record in developing and executing successful PR campaigns.
Strong understanding of email marketing and website management.
Excellent written and verbal communication skills.
Ability to work collaboratively and cross-functionally with various teams.
Proficiency in using email marketing tools and website content management systems.
Strong organizational skills and attention to detail.
Creative thinking and problem-solving abilities.
Please include writing samples with your application.
Preferred Qualifications:
Experience in beverage/alcohol industry.
Ability to adapt to a fast-paced and dynamic work environment.
Reasonable Accommodations
To perform this job successfully, an individual must be able to perform each essential duty and physical demands satisfactory with or without reasonable accommodations. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Individuals are not entitled to the accommodation of their choosing, and unreasonable accommodations, or accommodations that constitute an undue burden, will be denied.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The work environment will vary for this position given the nature of the job duties. The noise levels will vary based on location.
Why Rogue?
You'll get to work in a fun, fast and energetic work environment. We are a group of people who believe in the power of creating things in small batches by hand and in building things ourselves. If you love craft beers, spirits and canned cocktails, this is the place to be. Generous paid time off (PTO), 401(k) matching, pet benefits, comprehensive health insurance and more!
At Rogue, we believe in finding the best candidate for each role, which means we welcome individuals from all backgrounds to apply. Studies have shown that women and people of color are likely to only apply for jobs if they believe they meet every single qualification listed. We recognize that the ideal candidate may come from a less traditional background and encourage you to apply even if you still need to meet every one of our qualifications. If you embody a growth mindset, see challenges as opportunities to develop, and find smarter (not harder) ways to get the real work that matters done, you sound like our kind of candidate. Regardless of where you come from, how you identify, or the path that led you here – we want to talk to you!